Transcript
Page 1: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

“Google/Yelp Proof” Your Automotive Reputation Management Business

“Supersize” Your Opportunity

Page 2: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Don’t Blink

Page 3: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Reputation is Critical to your Client’s Success.  95% of internet users do not search past the 1st page of search engine

results. 80% of the U.S. population researches a product on the internet before

purchasing. 55% of Internet users look at other people's reviews. 72% of those that research will not buy if there’s a negative comment. 82% of Internet users trust customer reviews over expert reviews. 50% of ALL internet users over the age of 18 have left a review online. 78% of Internet users believe reviews are the most credible form of

advertising 67% of customers will are actually willing to pay more for companies

who have excellent reviews

Why Reputation Marketing?

What Good is Visibility Without a Competitive Reputation?

Page 4: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Reputation Good News

Not Impacted by Google’s Search Algorithms

Page 5: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Reputation Bad News

Like SEO…Big Opportunity…Big Risks

Page 6: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

How to “Google/Yelp Proof” Your Reputation

Business&

Make More Money!

My Promise

Page 7: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

This is For You If You Answer “Yes”

I want auto dealers and other business leads desperate for my help

I want to “Google/Yelp Proof” my Reputation Business. I want an easier local marketing business model. I’ve bought (too) many shiny objects – I need to focus. Trying to keep up with changes is exhausting. I’m worried about appearing credible. I don’t know who the best target/niche is. I don’t know what to sell or charge. I spend all my time trying to do the work. I want to outsource - but don’t know who to. I need a Step by Step system to follow.

You Want to Make Your Dream Happen – Faster!

Page 8: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

What You’ll LearnPreparation• My Six Figure Model• Who to Target• What They Want• Services to Offer• What to Charge• How Measure Success• How Outsource Your

Work

Execution:• Automated Prospecting• Automated Rep

Analysis• Simplified Marketing• 3 Step Sales Process• 2 Step Sales Process• Perfect Upsell Funnel• How to do it in 90 days

Bonus: How to Use Comprehensive Reputation Analysis to Close More

Prospects for More $$$

Page 9: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

My Story

Page 10: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

My Lifestyle

Page 11: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

My Background

Georgia Tech & Georgia State Cable TV: Cox Communications, Time Warner DBS: PrimeStar (DirecTv) Telecom: BellSouth (AT&T) Internet: FaceCake, CacheStream, MyTVinfo Finance: Dunwoody Mortgage Offline: Local Mobile Social, LLC Medical Marketing Mastery System, MyRepMgr,

Lead Outcome, Local Leads CRM, etc.

16+ Successful Start-ups = Systems

Page 12: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

I am an expert at building six figure (even $1B+) businesses without being an expert when I start.

What This Means to You

Would You Like a System to Build a

Six Figure Business WITHOUT Being an

Expert TOO?

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How to “Google/Yelp Proof” Your Automotive

Reputation Business

…and Your Life too!

Page 14: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Real Situation

Automobile Dealer Paying $4500/mo for Reputation

Marketing/Management Local Marketing Agency trains Staff to collect

reviews Reviews get posted Reviews disappear Client dissatisfied

How Do I Salvage This Situation?

Page 15: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Supersize to a Comprehensive Solution

Reviews Only Model

Reviews

Comprehensive Model

Reviews PresenceMentions Discussions

More Impact, Less Risk, Perfect Upsell Funnel

Competition

Page 16: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Visibility Services: Local Search (Google+ Local, Yahoo, Bing

Local) Citations (Directories) Review Sites (general + market-focused)

Review Marketing Services Review Facilitation Review Management Review Marketing

A Comprehensive Solution

Page 17: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Mentions News (Press Releases) Image shares (Pinterest) Video Shares (YouTube)

Discussions Facebook Twitter Foursquare LinkedIn

A Comprehensive Solution

Page 18: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

A Comprehensive Solution

Competition Analysis in 3 Key Markets

Keyword Driven Markets

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“Google/Yelp” Proof Your Business = Less Risk

Less Risk = More Comprehensive Solution More Comprehensive Solution = Better

Results Better Results = More Revenue

Opportunities More Revenue = Faster Business Success

Summary

Get It?

Page 20: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Finding Ideal Prospects

Page 21: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Has some negative reviews now, but not too many In an industry where negative reviews are harmful In an industry where they have money to pay you Currently advertising online as well is a + Clear negative impact from bad reputation Competitors are clearly better positioned Consider current prospects or clients too!

Your Ideal Reputation Prospect

The Automotive Industry!

Page 22: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

1. Manual: Search Yelp, Google Plus, Insider Pages, etc.

2. Aggregated: Use Custom Search Engines 3. Automation: Brand Reveal, Lead Kahuna,

PLPX, Places Scout

How to Find Prospects

Order of Priority: Easiest First

Page 23: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

The Best Six Figure Business Model

Page 24: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Hard vs Easy?

Low Value Clients

Need many Low revenue/client Many headaches Lesser value positioning Lower credibility Can be undercut Many competitors

Hard Six Figure Business

High Value Clients

Need Fewer High revenue/client Fewer headaches Higher value positioning Higher credibility More difficult to undercut Fewer Competitors

EZ Six Figure Business

Page 25: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

EZ 90 Day Six Figure Business Model

1. Get Prospects to Call You2. Get 3 Clients (Doctors, Lawyers, Roofers, etc.)3. $3000 Avg per Month Each4. Outsource 100% of work!5. Within 3 months…Six Figure Business

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$1,000,000 Business Model

17 clients paying $5000/mo 28 clients paying $3000/mo

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How to Make $3000+ / month

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Comprehensive Reputation Services

Reviews Setup: $1000- $5000 Monthly: $1000 - $5000

Monitoring $199/mo - $1500 (or include in package)

Visibility: $300-$500/mo + 1 mo Setup Social Media: $599 - $1999/mo + 1 mo Setup Video Marketing: $250/mo/video + Video Image Marketing: $250+/mo Press Releases: $150 per release +

copywriting

Price to Ideal Customer Value: Goal = $3000+ per month

Package Options

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What is the exit strategy for the business owner? How will his company be valued on exit? Average transaction value of ideal customer? Average customer lifetime value (CLTV)?

How Price to Ideal Customer Value?

Price to Perceived Value, Not Cost

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SEO + Local Mobile Social Visibility (Citations) Websites Customer Re-marketing Customer Acquisition Marketing

Upsell Opportunities

Price to Ideal Customer Value: Goal = $3000+ per month

Page 31: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Reputation Marketing Strategies to Get

Prospects to Want You

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4 Step Marketing Process

1. Find Best Prospects for You2. Call/Email about Negative

Review(s)3. Direct Mail about Negative

review(s)4. Warm Call to Setup Reputation

Audit

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Who Can I Talk to About Your Negative Review on ________?

Call

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Direct Mail

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Losing to Competition Email

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Bad Review Email

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Solve…Don’t Sell

The Secret Key to Sales

Page 38: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

3 Step Close Step 1: Find their “Pain” Step 2: Illustrate/Educate and Agitate their

“Pain” Step 3: Solve their “Pain”

2 Step Close Step 1: Find their “Pain” + Agitate their “Pain” Solve their “Pain”

2 Strategies

Page 39: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

The Most Comprehensive

Reputation Marketing Business System Available…

And at an Incredible Price!

Page 40: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

The Comprehensive Reputation Marketing

and Management System

Add it to Your Reviews Marketing Solution

Page 41: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Review Monitoring Sources

Local Google Plus Local Yahoo! Canada Local Yahoo! Local

General Citysearch E-Dan Joaquin E-Southern Oregon Find i online Hudson Valley Local Edge MySask411 Sea Coast Online Superpages The Poconos Yellow Book YellowPages YellowPages.ca Ziplocal Insider Pages N49 Manta

Niche Rate MD's TripAdvisor UrbanSpoon Yelp Apartment Ratings Apartment Reviews AVVO Cars.com DealerRater Edmunds Healthgrades Judy's Book Kudzu Vitals

32 Sources and Counting!

Page 42: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Directory & Social Monitoring Sources

Directories Bing Service Alley 411.ca 411.com Apartment Guide Apartments.com BestLocalSearch Business Directories of Texas Canpages.ca DexKnows Georgia Local Search IEYellow.com Local.com Local Solution.com MakeitLocal.com MerchantCircle.com Metromix Sunshine Media Surewest Weblocal.ca ypsouth.com

Social Facebook Twitter LinkedIn Foursquare

The Most Comprehensive Monitoring Available

Page 43: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Bad Reviews Prospecting

MyRepMgr Custom Search Engines

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Reseller Sales Dashboard

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Reputation Analysis Report

Page 46: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Monitoring Dashboard

Page 47: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Visibility

Page 48: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Reviews

Page 49: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Mentions

Page 50: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Social

Page 51: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Competition

Page 52: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Brand View - Visibility

Page 53: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Brand View: Reviews

Page 54: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

New Competition: Social

Page 55: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

New Competition: Market Share

3 Key Services Markets…3 Competitors

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New Competition Setup

Page 57: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

100% Outsourcing Solutions

Page 58: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Online Outsourcing Solutions

Page 59: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Prospecting Tools Automated Reputation Analysis Report Reviews Marketing Tools Access (Optional) Product Training Marketing Training Sales Training Marketing Templates Outsourcing Sales Dashboard Monitoring Dashboard, Reports and Alerts

MyRepMgr Summary

Page 60: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Feedback

Page 61: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Testimonial

Page 62: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Standard Price $297 for training + 90 Days Coaching Includes 1st 30 days of Reseller Access $67/mo thereafter

Standard Pricing

Page 63: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Reseller Platform Offer: $1 - 30 day Trial - then $47/mo Price guaranteed through Monday, June 2nd Excludes 90 Day Coaching System

Program No Refunds

Limited Time Offer

Page 64: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

90 Day Success Coaching + Training Step by Step Email Coaching for 90 Days How to Set Up and Grow a Successful Comprehensive

Reputation Business with MyRepMgr Daily emails from me covering every part of business Advice, Instructions, Links Training Webinars $297 Value – Free if You Take Fast Action!

Fast Action Bonus

Page 65: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Step 1: Purchase $1, 30 day Trial Step 2: Register as Reseller Step 3: Support will manually set up your account

within 24 hours Step 4: You will receive Welcome email with Login

and Instructions Step 5: Opt into BONUS 90 Day Success

Training Step 6: Begin building a Comprehensive Six Figure

Reputation Business

Reseller Start-up Process

Page 66: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Reputation Analysis report (prospects): $1.97 ea

Active Monthly Monitoring Reports: $24.99/ mo

Multi-location Monthly Monitoring: $34.99/ mo

Third Parties Outsourcing Solutions: per package Reviews Management: per solution Lead Gen Software: per solution

Per Use Pricing

Page 67: “Google/Yelp Proof” Your Automotive Reputation Management Business “Supersize” Your Opportunity

Questions?

http://bit.ly/syd30trial


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