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Page 1: Google’s Changes – What Matters and What Doesn’t

Google’s Makin’ ChangesWil Reynolds - @wilreynolds

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Who saw my keynote last year?

@wilreynolds

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Remember the title?

@wilreynolds

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No more f****** shortcuts!!

@wilreynolds

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Any of your heroes ever

build a business “sculping pagerank”

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Fall in love with easy

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Fall in love with hard

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Video + Preso + Links

http://bit.ly/affsum2011

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Well some of ya’ll didn’t

listen

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Penguin Slap!

CuttsYou

You

@wilreynolds

Cutts

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Penguin diagnosis

@wilreynolds

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Get your linksWebmaster Tools

Majestic SEOSEOmoz

@wilreynolds

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Opensiteexplorer.com

@wilreynolds

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14@wilreynolds

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15@wilreynolds

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16@wilreynolds

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Ahrefs.com

@wilreynolds

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20@wilreynolds

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21@wilreynolds

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22@wilreynolds

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23@wilreynolds

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24@wilreynolds

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If most of the sites you get

links from drop?@wilreynolds

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Scale – Scale - Scale@wilreynolds

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Grim Reaper

@wilreynolds

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Who started changing that day?

@wilreynolds

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We should have started changing earlier

@wilreynolds

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1986

@wilreynolds

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How would you sell…Software

@wilreynolds

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@wilreynolds

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Have you exploited a temporary opportunity?

@wilreynolds

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using…

@wilreynolds

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Cloaking

DIGG Network

Fake stumbles

10,000 pinterest accounts

LinkbaitReciprocal links

3 way link exchange IMG Alt

stuffingWhite textOn White

background

Buy text links in footers

Buy text links in copy

Private link network

Buy old domains and

301 them

@wilreynolds

Anything add value? Any conversions?Is that what we are?????

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@wilreynolds

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#RCS is tough

@wilreynolds

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#1 goal

@wilreynolds

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Making someone’ life easier

@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

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Intent to HELP?

@wilreynolds

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@wilreynolds

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You tell me…

@wilreynolds

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Wouldn’t it just be easier to get the answer?

@wilreynolds

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@wilreynolds

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Travel Search Engine(affiliates)

@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

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Oh ZapposOh Hipmunk

@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

100+ videos…quality!!

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@wilreynolds

REAL Fans, who take REAL photos

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@wilreynolds

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@wilreynolds

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@wilreynolds

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Swingsets1.com code = SSONE100  $100 off any order! 

@wilreynolds

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Content Business?

@wilreynolds

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treehugger

@wilreynolds

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livestrong

@wilreynolds

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If your version of building content is…

@wilreynolds

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@wilreynolds

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Swing Sets

@wilreynolds

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Big brand + Authority + Thin

Content = Rankings

@wilreynolds

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@wilreynolds

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Your competitors aren’t stupid

forever@wilreynolds

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Smaller Players

@wilreynolds

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@wilreynolds

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@wilreynolds

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Is your passion to make money?

@wilreynolds

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Mine is to help.

@wilreynolds

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Who’s going to “win”

long term?@wilreynolds

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Passionate about buying old domains

for “link juice”?

@wilreynolds

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Buy expired domains & sell

them back?@wilreynolds

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Build Community

@sauravrimal@wilreynolds

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Rankings Bumpw/ Community

@wilreynolds

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Google Search + Your

World@wilreynolds

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@wilreynolds

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@wilreynolds

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Abuse of Authorship

@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

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Articles / Blog posts

@wilreynolds

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CTR Boost?

@wilreynolds

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0% - 25% Boost but why…

@wilreynolds

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Are you recognizable?

@wilreynolds

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@wilreynolds

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Speaking, helping people, producing video

@wilreynolds

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@wilreynolds

Event Listings

Tickets

Band history

Members

Songs / Albums

News

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@wilreynolds

Ticket Brokers | Concert Providers

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@wilreynolds

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@wilreynolds

Zoo | Local “to-do” sites

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@wilreynolds

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@wilreynolds

Yelp, Yelp, Yelp

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@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

Travel Affiliates

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Google’s favoring brands….

@wilreynolds

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Finally rewarding brand activity@wilreynolds

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no followersno engagementno cust. service

no content

@wilreynolds

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WINNER!@wilreynolds

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Game OVER!

@wilreynolds

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How about you…

@wilreynolds

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Engage@wilreynolds

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Rabid Fans@wilreynolds

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Stand for something@wilreynolds

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Share their expertise@wilreynolds

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Building followersis the new link building

@wilreynolds

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Do influencers share 20 dollar articles?

@wilreynolds

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@wilreynolds

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http://bit.ly/authortool@tomanthonySEO

http://bit.ly/authortool
http://bit.ly/authortool
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http://bit.ly/guest-post-gdoc

@djchrisle

@wilreynolds

http://bit.ly/guest-post-gdoc
http://bit.ly/guest-post-gdoc
http://bit.ly/guest-post-gdoc
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Use it onLink Reports

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Use it onBlog commenters

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http://bit.ly/export-commenters

@djchrisle

http://bit.ly/export-commenters
http://bit.ly/export-commenters
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W/O real commenters...USELESS

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Get new content ideas that convert

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Conversions fromArticles

DirectoriesLink networks

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bit.ly/conversions-and-links

@jasonacidre

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How to start building community?

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Build the QUALITY assets they won’t

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Then start telling the world

@wilreynolds

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App for that

@wilreynolds

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140@wilreynolds

INBOXq.com

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Hootsuite?

@wilreynolds

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142@wilreynolds

Integration FTW!

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Go right to Twitter…

@wilreynolds

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144@wilreynolds

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145@wilreynolds

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146@wilreynolds

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http://bit.ly/content-ideas1

@seogadget tool = more ways to help

@wilreynolds

http://bit.ly/content-ideas1
http://bit.ly/content-ideas1
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Pick on someone

@wilreynolds

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who has stronger engagement

@wilreynolds

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I’m gunning for RandFish@wilreynolds

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I’m making (NO) headway@wilreynolds

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What’s been the downside?

@wilreynolds

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Think about that!

@wilreynolds

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Pick 1 person and try to OUT “HELP”

them

@wilreynolds

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Notout linkout blog

out funnythem

OUT HELP!@wilreynolds

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Lets get started@wilreynolds

@wilreynolds


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