Transcript
Page 1: Google +: Why Bother?

Google +Yet another social network? 

Birgit [email protected]

@bph on twitter

Page 2: Google +: Why Bother?

Why Bother? Grows fastestTime to reach 50 million users - 88days.

Page 3: Google +: Why Bother?

Why Bother? Ubiquitous GoogleOn my screen when on Google - Calendar, Gmail, Photos etc.

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Why Bother? Integration w/ Google

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Why Bother? SearchComscore & Highwire Google Search 65%, Bing 15%, Yahoo 14%.

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Why Bother? - Search 

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Why Bother? Social Search

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Why Bother? Identifies Experts

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Why Bother? Search

Blended Search and the New Rules of Engagement

...Page 1, Position 1 is no longer the gold standard for successful SEO strategies.

ComScore

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Power: Public Search in Google+

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Getting started...http://plus.google.comSign-in w/ your @gmail account or create an account.

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Your Profile: About

Don't be shy.... 

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Your Profile: AboutUse all the tools available to spruce it up. 

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Your Profile: Public PostsPublic Posts are Social Signals for Internet Search Engines. 

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Your Profile: Public PostsShare early, share often! 

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Your Profile: +1 Buttons

 

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Features: Circles

 

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Power: Sharing Circles

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Power Feature: Hangout On The Air Invite up to 9 people to video chat and broadcast live to the rest of the world. 

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Where to go next to learn?http://mashable.com/2011/07/16/google-plus-guide/


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