Transcript
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Go Green, or Go Home

CH2M HILL enters the net

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What’s the point?

• Everybody does it

• Compete

• It’s F-R-E-E

• The Soft Sell

http://30daysout.files.wordpress.com/2009/01/bob_dylan_12_64.jpg

the times they are a changin’

-Bob Dylan

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Well, how do I do it?

• Blogs

• Twitter

• Facebook

• Google!

http://thesituationist.files.wordpress.com/2007/12/blogosphere2.jpg

www.twitter.com

www.facebook.com

www.google.com

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But…Why Us?

• Joe Schmoe

• Rich Mitch

• Fun-ducational

• One-stop shop for everything green

Joe the Plumber contemplates context sensitive solutions

http://scrapetv.com/News/News20Pages/usa/images-2/joe-the-plumber.jpg

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Okay, how can I contribute?

• Promote Green Growth

• Create a market for TOD

• Bring a good name to the family (of CH2M HILL)

• Build a network

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What’s the plan, commander?

• Blog about it (http://greengrowthcc.wordpress.com )

• Tweet about it

• Be about it (web presence) http://www.optimum7.com/internet-marketing/wp-

content/uploads/2009/02/social_media_marketing.jpg

Keep your friends close, your enemies closer, and your tweet-ers closest

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Twitter

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Twitter

getting started

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sign up  (www.twitter.com)

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username/password

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find friends

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un‐check default

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home screen > settings

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settings

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settings (1/2)

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settings (2/2)

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settings > picture

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picture

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picture

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mobile

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mobile

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design

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find people

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find people

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find people

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find people > home

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@wesleyzhao

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@lorirtaylor

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@spencerrascoff

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twitter tip #1 : http://bit.ly

twitter faux pas : using a real

URL“hey this is really cool > http://www.reallylongaddress.com/dont_be_a_twidiot”Vs“hey this is really cool > http://bit.ly/SHORT”

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twitter tip #2 : check your @replies

twitter faux pas #2: the forgotten

friend@johndoe: hey @you cool feed you got there!‐‐@you: … *blank eStare*

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twitter tip #3 : twittercounter.com

twip

#3: stay on the fast track

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BLOGGING

wordpress to be specifichttp://greengrowthcc.wordpress.com

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log in

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main page

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main page

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dashboard

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dashboard

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posts

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posts

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new post

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new post

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content

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new post

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new post

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trackbacks

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new post

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new post

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category

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new post

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new post

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tags

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publish

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don’t be boring – add a picture

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Search Engine Optimization

google for dummies

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Searchability

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Searchabilitywesleyzhao’s 3 ING’s

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• Key-wording

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• Key-wording

• Back-scratching

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• Key-wording

• Back-scratching

• Spam-ming

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key-wording

• diction

Tip: think back to high school English

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key-wording

• Titles – ex: “Rail Info” vs “East Link Light Rail

Project Pushed to Begin Early 2011

• Captions

• Content

• Images

• Links

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key-wording

• Images

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key-wording

• Images

http://icanhascheezburger.files.wordpress.com/2007/11/funny-pictures-ymca-cat.jpg

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key-wording

• Images

http://icanhascheezburger.files.wordpress.com/2007/11/funny-pictures-ymca-cat.jpg

Title: Cute brown cat with whiskers falling asleep dreaming about the YMCA on a red and yellow blanket

Keywords: Cat, Cute, Brown, Sleeping, Whiskers, Dreaming, YMCA, it’s-fun-to-stay-at- the, couch, red, yellow

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back-scratching

• Tit-for-tat

Tip: Do whatever Google wants, you love him right?

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back-scratching

• Thank people for good content

• Thank them for thanking you

• Examples we’ve seen: trackback, ping, blogroll, RT, @mention

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back-scratching

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back-scratching

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back-scratching

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back-scratching

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back-scratching

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back-scratching

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spam-ming

• presence

Tip: just try to not think about a pink elephant

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spam-ming

• Be everywhere

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spam-ming

• Be everywhere

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spam-ming

• Be everywhere

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spam-ming

• Be everywhere

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spam-ming

• Be everywhere

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spam-ming

• Be everywhere

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spam-ming

• presence

Tip: now try not to think about thinking about a pink elephant

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Searchabilitywesleyzhao’s 3 ING’s

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What we request is…

• tweet like there’s no tomorrow

• blog ‘till you drop

• network like you’re a crazy person

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What we request is…

• People we like – ex: Rob Johnson – TCC, Paul Hammond, WA Sec. of

Trans• Sites we like

– ex: http://www.cnu.org –Congress for New Urbanism, http://www.humantransit.org – Transit Blog

• Definition Library– ex: TOD, Sustainability, ITS, CSS, VMT, LEED, etc…

• CH2M Hill Projects– ex: Mazdar, South Lake Union

• Hash Tags– ex: #greengrowth, #TOD, #GreatStreets, #IMS

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What we request is…

A blog post by Wednesday, January 27th

Temporary Access:user- ch2muserpass- ch2mtest123

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created by

m: (425) 502 1843w: (425) 233 3555

[email protected]/wesleyzhao


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