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Getting Started and Making it Doable
Friending the Finish LineNovember 2011
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Definition of “Expert” in Internet Age
• Someone who knows an ounce more information than you do!
Why am I up here?• Not afraid to experiment• I think in 140 characters!• My kids have left home• I don’t like to jump out of bed in am… I like to tweet and post.• I leave blogging to others thus creating a little time.
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Why I love Social Media
• Best Advocacy Tools since Media began!• Gives everyone a megaphone in the public
square
United Ways of California www.unitedwaysCA.org 3
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Goal
• Become influencer, organization/person of credibility• Drive them to your website • Influence decision makers• Create a majority among policy makers
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Twitter versus Facebook
• Not an either or, but BOTH• Facebook as friendly website that allows interaction
with your audience. More permanent• Twitter – short, quick, not as permanent BUT much
bigger audience.
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Stats
United Ways of California:• Started March 2009• 569 Followers• Following 479• Done 1300 tweets
Judy Darnell:• Started March 2009• 372 Followers • Follow 637• Done 1600 tweets
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No Time?
• Got 10 minutes a day? 20 even better, but 5 is doable.
• We all read for work – start by tweeting links to what you read…share informationEX: RT @Health_Affairs: Blog: Health Reform: The Individual
Mandate’s Role And Medicaid Enrollment http://t.co/9JFP4Kc8
Then just add a few word comment:EX: Block granting #Medicaid is a terrible idea, especially for kids.
firstfocus.net/library/report… via First Focus
EX: Everybody's got an opinion about health ins exchanges. http://t.co/RunRg6hA #aca #hcr
United Ways of California www.unitedwaysCA.org
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Share your Expertise
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See how your CA county fares in latest Human Development Report www.unitedwaysca.org/humandevelopment #income #health #education
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How to Manage Flow of Information
Follow Bruce Lesley!....no, seriously…FOLLOW BRUCE
Organize who you follow into LISTS Make a daily/weekly plan (we are just starting
this) But, don’t stress if you don’t do it religiously, just
do something.
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Making it easy
• Use software and devices that make it fun and easy–Smart Phone – DOWNLOAD TWITTER NOW–Tweetdeck, Hootsuite – Social Media Dashboards
• And it actually helps you manage favorite media–I’ve canceled subscriptions – I check Twitter over
breakfast, on breaks – it can be your major news source.
– @ NYT, @ WASHINGTON POST, @HUFFINGTON POST, @FOXNEWS, @MOTHERJONES, @LATIMES….etc
United Ways of California www.unitedwaysCA.org
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Lists
• Assign those you follow to lists; check lists to find something to tweet about if you are busy
• Don’t make too many lists• Check out others’ lists• Electeds; Advocacy Orgs for Health; Media; Example:
http://twitter.com/#!/list/JudyDarnell/health-advocates
http://twitter.com/#!/list/JudyDarnell/us-congress-members
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Advocating for Community ImpactWho I Follow on Twitter
• Expert organizations and staff Ex: CBPP or CBP• Key Media outlets AND reporters Ex: Washington Post • Advocacy Organizations Ex: First Focus and Bruce
Lesley• Legislators at all levels Ex: @RepBecerra
@SenatorBoxer• Key Agencies involved with our issues Ex: @CMSgov, @usedgov
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Advocating for Community ImpactWho to Follow on Twitter
• Local United Ways and UWW Ex: @live_united, @Bay_Area_UW • UW Staff Ex: @pmanzo, @JudyDarnell• Board members / partners Ex: @RedCross @100percentCA• Foundations Ex: @CalEndow @rwjf • Key Consultants Ex: @Kanter @FullCourtPress
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REMEMBER
• RETWEET YOUR FRIENDS!• Like OWS - together we create a human sound system!• Bank charges were overturned, Netflix changed its plans…we
should be able to get all kids health coverage and care!• Until you have a couple hundred followers, never do original
tweet without # or @
United Ways of California www.unitedwaysCA.org
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United Ways of California
Judy Darnell, MPPDirector of Public PolicyUnited Ways of Californiajdarnell@unitedwaysCA.orgwww.unitedwaysCA.org831.246.3099Twitter: @JudyDarnell
@UnitedWaysCAFacebook: United Ways of California