Transcript
Page 1: Getting into the News

Getting into the News

Page 2: Getting into the News

Copyright © Allyn and Bacon 2009

CHAPTER

14News Releases,

Media Alerts,

& Pitch Letters

Page 3: Getting into the News

In the News . . .

Copyright © Allyn and Bacon 2009

Page 4: Getting into the News

What is News?

Page 5: Getting into the News

Press (or News) Releases

Page 6: Getting into the News

Why Do Reporters Rely on News Releases?

Page 7: Getting into the News
Page 8: Getting into the News

Fact Sheets

Page 9: Getting into the News

Media Kits

Page 10: Getting into the News

Pitching

Page 11: Getting into the News

“Die! Press Release! Die! Die! Die!”

Page 12: Getting into the News

Contact Me

Barbara B. Nixon, Assistant Professor of Public RelationsGeorgia Southern University

E-mail: [email protected]: barbaranixonSkype: barbara.b.nixon


Top Related