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Marketing strategy for the adidas adizero f50 micoachMarketing strategy for the adidas adizero f50 micoach20122012

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MARKETING STRATEGY FOR THE ADIDAS ADIZERO F50 MICOACHMARKETING STRATEGY FOR THE ADIDAS ADIZERO F50 MICOACH20122012

GRIN Verlag Mrz 2016, 2016. Taschenbuch. Book Condition: Neu. 210x148x2 mm. This item is printed on demand- Print on Demand Neuware - Seminar paper from the year 2013 in the subject Business economics - Marketing,Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied SciencesEssen, course: Marketing, language: English, abstract: Based on the findings of the first marketing assignment,this paper analyses the marketing strategy used by adidas to bring the adidas f50 micoach 2012 into themarket. The marketing strategy is analysed according to the concept of the marketing mix and its '4 Ps':Product, Price, Place and Promotion. Head of the marketing campaign for the f50 was the currently mostfamous and best football player in the world Lionel Messi. He was the first player wearing the boot during amatch three weeks before the o icial sale started. In addition, adidas used di erent testimonials to promote theboot via di erent online and o line mediums e.g. facebook to reach a wide range of customers. Adidas uses amultichannel marketing strategy to distribute the adidas f50. Therefore, they use direct and indirect sales anddistribution via di erent channels like the adidas online store, Flagship stores in big cities, traditional sellers orthe factory store. In comparison to the direct competitors Nike and Puma, adidas is the coast leader regardingthe price-quality diagram and the f50 is the only football boot on the market with an integrated transponder. 24pp. Englisch.

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