Download - Genesis Cat 2012 Web
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Credits Branding and art direction by Stereo stereocreative.comLocation photography by Patrick Harrison patrickharrison.comStudio photography by Calvertscalvertstudios.com
ThanksImages:Yak Attack – Phil Evans extremeworldchallenges.comMontane Icemen – Paul Cosgrovemontane.co.ukRound the world – Vin CoxTour Divide – Will SnowMadison track – Jacob Gibbins jacobgibbins.co.uk
For this year’s photo shoot we headed to the North York Moors and to the beautiful village of Lockton. I spent two years living in this part of North Yorkshire and there is unlimited potential for great riding, both on and off the road.
Moorland singletrack, natural trails through dense woodland, scenic lanes through the moors, it has it all and was the perfect location for our 2012 shoot.We stayed in the village youth hostel which was a tiny converted school with bags of character and charm.We were blessed with good weather that week and we enjoyed every minute of our trip.
A special thanks to Mark Bentley and Gil Montague. They are both friends of mine who live in Lockton and were roped in as Location scouts. Their planning of routes, drawing on OS maps, photo taking of locations before we even arrived was all massively helpful and hugely appreciated.Dom – Genesis
Lockton youth hostel yha.org.ukKeith at Reynolds technology reynoldstechnolog.bizRichard at All Biked Up allbikedup.comAl and Simon at Glenmore Lodge glenmorelodge.org.ukSam at Look Mum No Handslookmumnohands.com
ContactYou can email us or find your nearest retailer at genesisbikes.co.ukGenesis is owned by Madison Tel: 0870 034 7226 Email: [email protected]
Genesis reserves the right to change colour, price and specification without notice. Information correct at time of going to press.
Translations—FR: Vous trouverez toutes les informations concernant la gamme Genesis en français sur notre site Web genesisbikes.co.uk/fr
—IT: Visitate il nostro sito Web genesisbikes.co.uk/it dove troverete informazioni dettagliate (in italiano) sulla nostra gamma di biciclette Genesis
—DE: Bitte besuchen Sie unsere deutschsprachige Website unter genesisbikes.co.uk/de, um mehr über die Genesis-Produktreihe zu erfahren
—ESP: Para una información detallada en español de la gama de productos de Genesis, por favor visite nuestro sitio web genesisbikes.co.uk/es
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Latitude 00 with 100mm fork travel Named size — inches seat tube length, mm top tube — horizontal head tube head angle\degrees seat angle\degrees chainstay length BB height16” 405 570 100 71 74 423 30517.5” 445 585 110 71 74 423 30519” 480 600 120 71 74 423 30520.5” 520 615 135 71 74 423 305 Latitude 10 with 120mm fork travel Named size — inches seat tube length, mm top tube — horizontal head tube head angle\degrees seat angle\degrees chainstay length BB height16” 405 570 100 70 73 423 31017.5” 445 585 110 70 73 423 31019” 480 600 120 70 73 423 31020.5” 520 615 135 70 73 423 310 Latitude 20 and Titanium; Latitude 853 and Titanium frames with 120mm fork travel Named size — inches seat tube length, mm top tube — horizontal head tube head angle\degrees seat angle\degrees chainstay length BB height16” 405 570 100 69.5 73.5 423 31017.5” 445 585 110 69.5 73.5 423 31019” 480 600 120 69.5 73.5 423 31020.5” 520 615 135 69.5 73.5 423 310 Alpitude 853 frame with 140mm fork travel Named size — inches seat tube length, mm top tube — horizontal head tube head angle\degrees seat angle\degrees chainstay length BB height16.5” 420 575 110 68 73 425 31218” 460 590 115 68 73 425 31219.5” 461 605 120 68 73 426 312 Core 26.1 with 100mm fork travel Named size — inches seat tube length, mm top tube — horizontal head tube head angle\degrees seat angle\degrees chainstay length BB height16” 405 565 100 71 74 420 30517.5” 445 580 110 71 74 420 30519” 480 595 120 71 74 420 30520.5” 520 610 135 71 74 420 305 Core 26.2, 26.3 with 120mm fork travel Named size — inches seat tube length, mm top tube — horizontal head tube head angle\degrees seat angle\degrees chainstay length BB height16” 405 565 100 70 73 420 31017.5” 445 580 110 70 73 420 31019” 480 595 120 70 73 420 31020.5” 520 610 135 70 73 420 310 Core 26.4, 26.5 with 120mm fork travel Named size — inches seat tube length, mm top tube — horizontal head tube head angle\degrees seat angle\degrees chainstay length BB height16” 405 570 100 69.5 73.5 420 31017.5” 445 585 110 69.5 73.5 420 31019” 480 600 120 69.5 73.5 420 31020.5” 520 615 135 69.5 73.5 420 310 iO ID; iO frame with 445-450mm rigid fork or 100mm fork travel Named size — inches seat tube length, mm top tube — horizontal head tube head angle\degrees seat angle\degrees chainstay length BB height16” 405 570 100 70.5 73.5 415-430 31217.5” 445 585 110 70.5 73.5 415-430 31219” 480 600 120 70.5 73.5 415-430 31220.5” 520 615 135 70.5 73.5 415-430 312
at tube length, mm p tube — horizontal ad angle\degrees at angle\degrees ainstay length height16” 405 570 100 71 74 423 305
19” 480 600 120 71 74 423 305
at tube length, mm p tube — horizontal ad angle\degrees at angle\degrees ainstay length height16” 405 570 100 70 73 423 310
19” 480 600 120 70 73 423 310
at tube length, mm p tube — horizontal ad angle\degrees at angle\degrees ainstay length height16” 405 570 100 69.5 73.5 423 310
19” 480 600 120 69.5 73.5 423 310
at tube length, mm p tube — horizontal ad angle\degrees at angle\degrees ainstay length height16.5” 420 575 110 68 73 425 312
19.5” 461 605 120 68 73 426 312
at tube length, mm p tube — horizontal ad angle\degrees at angle\degrees ainstay length height16” 405 565 100 71 74 420 305
19” 480 595 120 71 74 420 305
at tube length, mm p tube — horizontal ad angle\degrees at angle\degrees ainstay length height16” 405 565 100 70 73 420 310
19” 480 595 120 70 73 420 310
at tube length, mm p tube — horizontal ad angle\degrees at angle\degrees ainstay length height16” 405 570 100 69.5 73.5 420 310
19” 480 600 120 69.5 73.5 420 310
at tube length, mm p tube — horizontal ad angle\degrees at angle\degrees ainstay length height16” 405 570 100 70.5 73.5 415-430 312
19” 480 600 120 70.5 73.5 415-430 312
Croix de Fer Named size — cm seat tube length, mm top tube — horizontal head tube head angle\degrees seat angle\degrees chainstay length BB drop52 520 538 120 71 74.5 425 6554 540 545 135 71 74 425 6556 560 560 145 71.5 73.5 425 6558 580 567 155 71.5 73 425 6560 600 575 165 72 73 425 65
Vapours Named size — cm seat tube length, mm top tube — horizontal head tube head angle\degrees seat angle\degrees chainstay length BB drop52 520 540 100 72 73.5 425 6554 540 550 100 72 73 425 6556 560 560 122 72 73 425 6558 580 570 142 72 73 425 6560 600 585 160 72 73 425 65 Equilibriums Named size — cm seat tube length, mm top tube — horizontal head tube head angle\degrees seat angle\degrees chainstay length BB drop52 490 538 132 72 74 413 7054 510 545 140 72 74 413 7056 530 558 150 72 73.5 413 7058 550 567 160 72 73.5 413 7060 570 578 170 72 73.5 413 70 Flyer Named size — cm seat tube length, mm top tube — horizontal head tube head angle\degrees seat angle\degrees chainstay length BB drop52 520 533 120 72.5 75 400-415 6654 540 545 130 72.5 74.5 400-415 6656 560 552 145 73 74.5 400-415 6658 580 560 160 73 74.5 400-415 6660 600 573 175 73 74 400-415 66 Day Ones Named size — cm seat tube length, mm top tube — horizontal head tube head angle\degrees seat angle\degrees chainstay length BB drop52 520 545 125 71.5 74 415-430 6454 540 550 135 71.5 74 415-430 6456 560 555 150 71.5 74 415-430 6458 580 565 165 71.5 74 415-430 6460 600 575 185 71.5 74 415-430 64
Madison Named size — cm seat tube length, mm top tube — horizontal head tube head angle\degrees seat angle\degrees chainstay length BB drop52 480 525 120 74.5 74 390 5454 500 537 132 74.5 74 390 5456 520 550 145 74.5 74 390 5458 540 565 160 74.5 74 390 5460 560 580 175 74.5 74 390 54
at tube length, mm p tube — horizontal ad angle\degrees at angle\degrees ainstay length drop52 520 538 120 71 74.5 425 65
56 560 560 145 71.5 73.5 425 65
60 600 575 165 72 73 425 65
at tube length, mm p tube — horizontal ad angle\degrees at angle\degrees ainstay length drop52 520 540 100 72 73.5 425 65
56 560 560 122 72 73 425 65
60 600 585 160 72 73 425 65
at tube length, mm p tube — horizontal ad angle\degrees at angle\degrees ainstay length drop52 490 538 132 72 74 413 70
56 530 558 150 72 73.5 413 70
60 570 578 170 72 73.5 413 70
at tube length, mm p tube — horizontal ad angle\degrees at angle\degrees ainstay length drop52 520 533 120 72.5 75 400-415 66
56 560 552 145 73 74.5 400-415 66
60 600 573 175 73 74 400-415 66
at tube length, mm p tube — horizontal ad angle\degrees at angle\degrees ainstay length drop52 520 545 125 71.5 74 415-430 64
56 560 555 150 71.5 74 415-430 64
60 600 575 185 71.5 74 415-430 64
at tube length, mm p tube — horizontal ad angle\degrees at angle\degrees ainstay length drop52 480 525 120 74.5 74 390 54
56 520 550 145 74.5 74 390 54
60 560 580 175 74.5 74 390 54
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Genesis is very much a rider’s brand. Everyone who is involved with this brand rides bikes and they’re an important part of our lifestyles. For us cycling is about freedom and escape, it’s about slowing down and noticing the world that’s going on around you, it’s also about good times with friends and happy memories.
When we design our bikes, first and foremost we consider function. We try not to follow trends as at some point they always go out of fashion. We use plain colours and simple graphics so that our bikes have a timeless feel to them. We hope that a Genesis bike will look as good after five years as it does on the day it leaves the shop floor.
In an industry where it seems we are constantly being spoon fed new technologies or the latest big thing, it’s all too easy to get caught up in it all. So what do we do? Well, quite simply we step away, we go and ride, we remember why we ride bikes and we dream up and create products that we have belief in. We may decide to embrace some technologies, but we are always selective about it. Often the greatest innovations are the simplest ones; those that make you wonder why you didn’t invent it yourself.
Through our own unique process of design we have carved our own path, often ignored what everyone else is doing and because of that produced truly great bikes that we are proud of. Models like the Croix De Fer or the Day One Alfine 11 don’t get dreamt up from sitting behind a computer, the inspiration comes from riding lots and pursuing our own ideas.
We can assure you of one thing and that is we build road, mountain and cross bikes that are a pleasure to ride and that will leave you smiling.Dom Thomas – Genesis Bike Designer
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Dom Thomas – Genesis Bike Designer Chris Starling – Genesis Brand Manager
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introduction4 mountain bikes 6 latitude 14 alpitude 18 core 28 io id32 cross bikes 34 croix de fer 38 vapour 44 day one52 road bikes 54 equilibrium 62 flyer72 prototypes 74 29er 76 full suspension78 geometry80 credits
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latitude\Ti XT The Latitude Ti is the most technically advanced frame in the Genesis range. At a quick glance it may just look like any other titanium hardtail frame, but we can assure you that every tube, weld and frame feature has been designed and engineered from scratch to offer the ultimate trail ride. Created from custom drawn 3Al \ 2.5V grade 9 titanium tubesets, incorporating features such as an XX44 headtube, taper-oval double butted top tube, triple butted downtube and asymmetric chainstays. Available as an XT spec full bike, or frame only.
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—Ti w\XX44 Headtube & 2x10 c\stay plate
Fork—Rockshox Reba RL 120mm Tapered Steerer, 15mm Thru Axle
Wheels (rims\r hub\f hub)—DT X430\Shimano SLX M668\M665
Shifters—Shimano XT SL-M780 10spd
Derailleurs Rear\Front—Shimano XT RD-M780 10spd\Shimano XT FD-M780 10spd
Chainset—Shimano XT FC-M780 42\32\24 10spd
Brakes\Brake Levers—Shimano XT BR-M785\Shimano XT BL-M785
Sizes —15, 17, 18, 20”
SRP£3,199.99
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latitude\Ti XT\Ti XT\The Latitude Ti is the most technically
advanced frame in the Genesis range. At a quick glance it may just look like any other titanium hardtail frame, but we can assure you that every tube, weld and frame feature has been designed and engineered from scratch to offer the ultimate trail ride. Created from custom drawn 3Al \ 2.5V grade 9 titanium tubesets, incorporating features such as an XX44 headtube, taper-oval double butted top tube, triple butted downtube and asymmetric chainstays. Available as an XT spec full bike, or
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Frame—Reynolds 853 Steel w\XX44 Headtube & 2x10 c\stay plate
Fork—Rockshox Reba RL 120mm Tapered Steerer, 15mm Thru Axle
Wheels (rims\r hub\f hub)—DT X430\Shimano SLX M668\M665
Shifters—Shimano SL-M591 10spd
Derailleurs Rear\Front—Shimano RD-M780 10spd\Shimano FD-M590 10spd
Chainset—Shimano FC-M552 44\32\24 10spd
Brakes\Brake Levers—Shimano BR-M596\Shimano BL-M596
Sizes —16, 17.5, 19, 20.5”
SRP£1,799.99
latitude\30
Fork—Rockshox Reba RL 120mm Tapered Steerer, 15mm Thru Tapered Steerer, 15mm Thru Axle
Wheels (rims\r hub\f hub)—DT X430\Shimano SLX M668\M665
Shifters—Shimano SL-M591 10spd—Shimano SL-M591 10spd
Shimano FD-M590 10spdShimano FD-M590 10spdShimano FD-M590 10spd
Chainset—Shimano FC-M552 44\32\24 10spd10spd
Brakes\Brake Levers—Shimano BR-M596\Shimano BL-M596
Sizes—16, 17.5, 19, 20.5”
SRP£1,799.99
latitude There is nothing like the feel of a good steel hardtail off road. The latest generation Latitude frame features gusset free, triple butted Reynolds 853 DZB top and down tubes mated to a Reynolds 631 XX44 compatible head tube. The asymmetric chainstay design gives room for 2.4” tyres and 2x10 drivetrains. A frame which is both light and stiff while retaining comfort for all day epic rides. The classic UK hardtail redefined.
latitude\20
Frame—Reynolds 853 heat-treated air-hardening steel
Fork—Rockshox Recon Gold RL Solo Air 120 mm 20 mm Maxle
Wheels (rims\r hub\f hub)—DT Swiss X430D 32H\ Shimano Deore\SLX 20 mm axle Centre-Lock
Shifters—Shimano Deore 9-speed
Derailleurs Rear\Front—Shimano XT\Shimano Deore
Chainset—Shimano Deore 44-32-22T
Brakes\Brake Levers—Shimano Deore\180mm F\ 160mm R rotors with Shimano Deore brake-levers
Sizes —16, 17.5, 19, 20.5”
Frame only£399.99
SRP£1,599.99
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latitude\10 latitude\00
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Frame—Reynolds 520 Steel
Fork—Rockshox Recon Gold TK 120mm, 15mm Thru Axle
Wheels (rims\r hub\f hub)—Alex FD-19\Shimano SLX Front M668\M435 Rear
Shifters—Shimano SL-M590 9spd
Derailleurs Rear\Front—Shimano RD-M662 9spd\Shimano FD-M590 9spd
Chainset—Shimano FC-M430 44\32\23
Brakes\Brake Levers—Shimano BR-M446\Shimano BL-M505
Sizes —16, 17.5, 19, 20.5”
SRP£1,199.99
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Frame—Reynolds 520 double butted Cr-Mo
Fork—Rockshox Recon Silver K 100 mm alu
Wheels (rims\r hub\f hub)—Alex DP-17 32H\Shimano RM-65 Centre-Lock
Shifters—Shimano Deore 9-speed
Derailleurs Rear\Front—Shimano Deore Shadow\Shimano Deore
Chainset—Shimano Alivio Octalink 44-32-22T
Brakes\Brake Levers—Shimano BR-M445\ 160mm rotors with Shimano BL-M445 brake-levers
Sizes16, 17.5, 19, 20.5”
SRP£849.99
genesis_cat_280711.indd 8-9 19/08/2011 17:35
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2011 was our first season as headline sponsors of the Genesis Yak Attack race, the highest mountain bike race on earth.
To make things sweeter for us Ajay Chhetri was crowned the 2011 Genesis Yak Attack winner after riding throughout the endurance race on a Genesis Latitude Ti. Billed as the most brutal mountain bike race on earth that “destroys bikes, devours bodies and breaks minds”, the Latitude Ti proved more than capable of the challenge and is a testament to the quality of the bike.
The Genesis Yak Attack, which took place in March, is the ultimate endurance event testing both riders and their bikes, featuring more than 400km of the most brutal mountain biking trails on earth, with more than 9000m of climbing and peaking at 5,416m.
During the 11 stages, competitors battled over some of the toughest Himalayan trails, enduring extremes of temperatures, from a sweltering 44C on the second stage, to -15C on stage nine. For the fifth year running, the Nepali riders battled for the top ranking positions, with no international rider getting a look in.
Overall winner Ajay Pandit Chhetri won a Genesis Core MTB for finishing in first place and generously gave it to his best friend and fifth place finisher, Narayan Gopal Maharajan, whose bike had definitely seen better days.
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genesis_cat_280711.indd 10-11 19/08/2011 17:36
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alpitude\frame Our long-travel, Alpine-influenced 853 steel hardtail Frame. Complete with XX44 head tube for taper-steerers, and a top tube that optimises both lateral stiffness and overall comfort. An asymmetric chainstay design gives room for 2x10 drivetrains and 2.4inch tyres. DH stable and still all-day ride compatible. For riders with Alpine attitude, this may be the lightest taper-steerer compatible 140-160mm frame available.
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Sizes—16.5, 18, 19.5”
SRP£429.99
alpitude\frame\frame\Our long-travel, Alpine-influenced 853
steel hardtail Frame. Complete with XX44 head tube for taper-steerers, and a top tube thatoptimises both lateral stiffness and overall comfort. An asymmetric chainstay design gives room for 2x10 drivetrains and 2.4inch tyres. DH stable and still all-day ride compatible. For riders with Alpine attitude, this may be the lightest taper-steerer compatible 140-160mm
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At Genesis we are very fond of steel and it’s throughout our range. Why do we love steel so much? Quite simply it’s a fantastic material to make bicycles from and its properties offer many benefits to both frame designers and ultimately the rider.
Steel is strong, very strong, which means tubes can be made extremely thin walled which gives the frame a lovely comfortable ride, but a ride which is also alive, beautiful and engaging. It’s a connection to the bike that anyone who has ridden a good steel-frame will know about. Its high strength means simple narrow tubes can be used which give a lovely clean aesthetic, which is both functional and beautiful.
We work closely with Reynolds in the UK to incorporate modern bicycle standards into their steels, a fantastic example of this is the XX44 steel headtube which was dreamt up here at Genesis, but it was Reynolds who were able to make it a reality for us. A simple design which allows modern tapered steerer suspension forks to be fitted to a classic steel hardtail frame. We are proud to work with Reynolds, and with their help we will continue to evolve and create frames that are truly class leading.
Dom Thomas – Genesis Bike Designer
Reynolds enjoy the challenge of working with new Genesis frame designs. Starting with high performance metals, we collaborate to optimise the predicted weight, fatigue and ride quality – and that may require changes in shape or size from our standard tubing. Genesis designs are probably closer to our typical “hand-built” market than a traditional large scale brand.
Keith Noronha – MD, Reynolds
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1—Genesis hand drawing to show idea
2—Tweaked and converted to CAD by Reynolds
3—Production XX44 Reynolds 631 headtube
genesis_cat_280711.indd 14-15 19/08/2011 17:37
core\26.5 The Cores are our range of hard riding alloy hardtails. From the Core 26.1 beginners mountain bike, through to the hard hitting triple butted Core 26.5, the Cores offer a great mix of technical handling ability, low weight, comfort and all round trail performance.
Our top model Core in 2011 won the ‘Mountain Biking UK’ magazine ‘hardcore hardtails grouptest’ with a nearly perfect 4.5 out of 5. They said “Blending the lithe ride quality and subtle responses of a cross country bike with the precise steering and extra strength of a hard-hitting trail bike is a stroke of genius”. We think that sums up the Core bikes pretty well.
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Fork—Rockshox Reba RL 120mm, Tapered Steerer, 15mm Thru Axle
Wheels (rims\r hub\f hub)—Alex FD-19\Shimano SLX Front M668\M435 Rear
Shifters—Shimano SL-M591 10spd
Derailleurs Rear\Front—Shimano RD-M663 10spd\Shimano FD-M590 10spd
Chainset—Shimano FC-M590 44\32\24 10spd
Brakes\Brake Levers—Shimano BR-M666\Shimano BL-M666
Sizes —16, 17.5, 19, 20.5”
SRP£1,299.99
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core\26.5The Cores are our range of hard riding
alloy hardtails. From the Core 26.1 beginners mountain bike, through to the hard hitting triple butted Core 26.5, the Cores offer a great mix of technical handling ability, low weight, comfort and all round trail performance.
Our top model Core in 2011 won the ‘Mountain Biking UK’ magazine ‘hardcore hardtails grouptest’ with a nearly perfect 4.5out of 5. They said “Blending the lithe ridequality and subtle responses of a cross country bike with the precise steering and extra strengthof a hard-hitting trail bike is a stroke of genius”. We think that sums up the Core bikes pretty well.
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core\26.4 core\26.3
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Frame—6069 triple butted aluminium w\Tapered Headtube
Fork—Rockshox Recon Gold TK 120mm Tapered Steerer, 15mm Thru Axle
Wheels (rims\r hub\f hub)—Alex FD-19\Shimano SLX Front M668\M435 Rear
Shifters—Shimano SL-M590 9spd
Derailleurs Rear\Front—Shimano RD-M663 9spd\Shimano FD-M430 9spd
Chainset—Shimano FC-M590 44\32t22
Brakes\Brake Levers—Shimano BR-M596\Shimano BL-M596
Sizes —16, 17.5, 19, 20.5”
SRP£1,099.99
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Frame—6061 double butted aluminium
Fork—Rockshox Recon Gold TK 120mm
Wheels (rims\hubs)—Alex ACE-18\Shimano RM66
Shifters—Shimano SL-M430 9spd
Derailleurs Rear\Front—Shimano RD-M663 9spd\Shimano FD-M430 9spd
Chainset—Shimano FC-M430 44\32\22
Brakes\Brake Levers—Shimano BR-M446\Shimano BL-M445
Sizes —16, 17.5, 19, 20.5”
SRP£849.99
genesis_cat_280711.indd 18-19 19/08/2011 17:38
core\26.2 core\26.1
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Frame—6061 double butted aluminium
Fork—Rockshox XC32 TK 120mm
Wheels (rims\hubs)—DT Swiss X430D 32H\ Alex ACE-18
Shifters—Shimano SL-M430 9spd
Derailleurs Rear\Front—Shimano RD-M591 9spd\Shimano FD-M390 9spd
Chainset—Shimano FC-M391 44\32\22
Brakes\Brake Levers—Shimano BR-M446 180mm\Shimano BL-M445
Sizes —16, 17.5, 19, 20.5”
SRP£699.99
Frame—6061 double butted aluminium
Fork—XCR-Lo 100mm
Wheels (rims\hubs)—Alex ACE-18\Shimano RM35
Shifters—Shimano SL-M390 9spd
Derailleurs Rear\Front—Shimano RD-M390 9spdShimano FD-M390 9spd
Chainset—Shimano FC-M391 44\32\22
Brakes\Brake Levers—Shimano BR-M446\Shimano BL-M445
Sizes —14, 16, 17.5, 19, 20.5”
SRP£549.99
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genesis_cat_280711.indd 20-21 19/08/2011 17:38
core\24 The Core 24 is an all new model for 2012 and is a bike aimed at young adults who are beginning to enjoy off road riding and who will benefit from features such as Hydraulic disc brakes and a well functioning suspension fork.This is a great little bike that shares the same ride qualities as its bigger brother. Despite its small size, it’s a very capable bike and if your son or daughter is keen to get into mountain biking then the Core 24 will help to develop their riding.
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Fork—Suntour XCR 24, 63mm
Wheels (rims\hubs)—Alloy\Shimano M475
Shifters—Shimano SL-M360 8spd
Derailleurs Rear\Front—Shimano RD-M360 8spd\Shimano FD-M190
Chainset—SR Suntour XCT Jnr 42\32\22 152mm
Brakes\Brake Levers—Shimano BR-M445\Shimano BL-M445
Sizes —12”
SRP£549.99
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core\24The Core 24 is an all new model for
2012 and is a bike aimed at young adults who are beginning to enjoy off road riding and who will benefit from features such as Hydraulic disc brakes and a well functioning suspension fork.This is a great little bike that shares the same ride qualities as its bigger brother. Despite its small size, it’s a very capable bike and if your son or daughter is keen to get into mountain biking then the Core 24 will help to develop their riding.
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Glenmore Lodge, Scotland’s National Centre for Mountain Sports, sits right at the heart of Scotland and right at the heart of some of the best off riding in the whole of the UK. Based in the Cairngorm National Park it is surrounded by Native pine forest, high mountain plateaus, famous rivers and mile upon mile of trails. There’s a great variety of trails, from man-made technical routes through to some of the most amazing wild riding available in the UK. We run a wide program of MTB courses designed to inspire you to get out on your bike, hone your personal riding skills, qualify you to lead others or teach you how to maintain and fix your precious possession.
Because of these different demands we needed bikes that would work with all our customers and on all types of terrain. We chose Genesis Cores and Latitudes for this and the guys over at Genesis were only too happy to supply them. We have Genesis bikes for our customers and Genesis bikes are used by loads of our staff. We ride them at work, to work and on our time off. We wouldn’t change.Al Gilmour, Instructor, Head of Mountain Biking, Glenmore Lodge
All Biked Up have been providing progressive MTB skills training in the heart of the Surrey Hills for the last 10 years. Having helped develop a skills training methodology that underpins the nationally recognised CTC Skills Instructor award scheme, All Biked Up have become renowned for a simple but effective, no nonsense approach to training that helps riders at all levels discover new skills and get more from their riding.
In selecting a bike that would be up to the rigours of the riding in the Surrey Hills to make up our hire fleet, we wanted a bike that would reflect our own high standards, and provide a reliable, unfussy, understated solution to the task at hand. With many of the bikes we tested as potentials for the fleet, the compromises that had been made to meet a price point were obvious (and numerous). Not so with the Genesis Core 20. The Core 20 is a bike that performs well beyond its price tag. The geometry and build quality of the frame provides a solid platform that fosters confidence, plus the components and finishing kit put to shame its price point rivals. At the heart of any great ride is a reliable bike that performs every time and won’t let you down when the going gets tough. Straight from the box the Core range meet and exceed expectations. Intelligent design, quality components and attention to detail all combine to provide a range of bikes that All Biked Up are happy to recommend, rely upon, and ride themselves.Richard Kelly, All Biked Up
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genesis_cat_280711.indd 24-25 19/08/2011 17:39
io id When life becomes hectic and busy, you really value a few hours escape on the bike at the weekend, so when every minute of pedalling is precious you want a bike you know will be working perfectly every time you grab it from the garage. The Alfine equipped io id is a super reliable steel framed mountain bike that will never demand to be looked after, but it will demand to be ridden harder and further every time you jump aboard. Available with either 8 or 11 speed Alfine hubs.
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uk Frame—Reynolds 520 Steel
Fork—Rockshox Recon Gold RL Solo 100mm
Bottom Bracket—Raceface
Wheels (rims\r hub\f hub)—DT X430\Shimano Alfine SGS-501 8spd\M595 Front
Chainset—Raceface RIDE XC 32t
Chain—Shimano CN-HG50
Brakes\Brake Levers—Shimano BR-M595\Shimano BL-M595
Tyres—Continental Mtn King Folding
Sizes —16, 17.5, 19, 20.5”
SRP£1,319.99 8spd£1,499.99 11spd
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When life becomes hectic and busy, you really value a few hours escape on the bike at the weekend, so when every minute of pedalling is precious you want a bike you know will be working perfectly every time you grab it from the garage. The Alfine equipped io id is a super reliable steel framed mountain bike that will never demand to be looked after, but it will demand to be ridden harder and further every time you jump aboard. Available with either 8or 11 speed Alfine hubs.
genesis_cat_280711.indd 26-27 19/08/2011 17:40
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At 9am on June 10th 2011, Will Snow, a supply teacher from Newtonmore, Scotland, began the 2011 Tour Divide, an ultra-cycling race that follows a 2745-mile route down the Rockies from Canada to Mexico with a total ascent of 200,000 feet.
‘The Tour Divide challenge: Cycle the Great Divide Mountain Bike Route end-to-end, as fast as possible in a solo, self-supported fashion’.With this one guiding principle in mind I knew I’d need a reliable bike.Bothy Bikes near Aviemore highly recommended the model they use for their hire fleet, a Genesis io id. Genesis Bikes then very kindly offered to support me by providing an 11-speed model to ride during the event.
Now that I’ve done this I’m delighted to be able to report back on how well the bike performed.The io id undoubtedly made this race achievable for me. I hardly incurred any expense or hassle whilst most other competitors spent hundreds of dollars on replacement parts and repairs.
A few had to walk colossal distances in search of a bike shop. The fact that I had 4 weeks of uninterrupted riding in adverse conditions without a single mechanical hitch (apart from a tyre change in Colorado and one puncture in New Mexico) is testimony to the reliability of this bike.Will reached Antelope Wells on the Mexican border in 27 days, averaging 101.66 miles a day.
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genesis_cat_280711.indd 30-31 19/08/2011 17:41
croix de ferThe Croix de fer has become synonymous with the Genesis brand. When we first introduced this steel cross bike to the range back in 2010 we were unsure how it would go down with our dealers and with the riding public, but it has been one of our very greatest success stories. Equally well suited to winter commuting on the roads or hammering down sun baked bridleways or even exploring the world, it’s a versatile and beautiful bicycle that crosses many boundaries.
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—Reynolds 725 Steel
Fork—Cr-Mo
Wheels (rims\hubs)—Alex XD-Lite\Shimano Tiagra
Shifters—Shimano Tiagra 10spd STi
Derailleurs Rear\Front—Shimano Tiagra 10spd\Shimano Tiagra 10spd
Chainset—Shimano Tiagra Compact
Tyres—Continental Cyclocross Race
Brakes\Brake Levers—Avid BB-7\Shimano Tiagra STi
Sizes —52, 54, 56, 58, 60cm
SRP£1,099.99
croix de ferThe Croix de fer has become synonymous with the Genesis brand. When we first introduced this steel cross bike to the range back in 2010 we were unsure how it would go down with our dealers and with the riding public, but it has been one of our very greatest success stories. Equally well suited to winter commuting on the roads or hammering down sun baked bridleways or even exploring the world, it’s a versatile and beautiful bicycle that crosses many boundaries.
genesis_cat_280711.indd 32-33 19/08/2011 17:41
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One woman, three men, 14 days, 1600 miles, two continents and one massive volcano. The mountains, and ultra distance riding, is what gets me out of bed in the morning. That combined with a deep love of the Arctic makes the prospect of riding Iceland pretty compelling. The idea is simple, in 14 days we’ll ride the entire 1600 mile coastal road network of Iceland, one third of the way round we’ll ditch the bikes and climb Hvannadalshnjúkur, Iceland’s highest volcano.
As gear freaks, pushing ourselves and kit to the limit is what we enjoy. Training has consisted of big mileage week after week, and a 500 mile 4 day tour of the Alps. As a clothing and equipment developer for Montane I value excellence of design, detail, quality and durability and that’s why I chose the Genesis Croix Der Fer as our bikes for Iceland.
In training the bike has proven itself already and continually impresses. The weather — with the north Atlantic throwing its finest wind at us — will be consistently demanding, riding 1000 of the 1600 miles on gravel roads in a volcanic landscape will be harsh and the long distances, day after day, will test us. We may find it a challenge, but we’re confident the Croix Der Fer will more than cope.Paul Cosgrove, Product Manager, MontaneIcemen are supported by MONTANE and GENESIS.
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genesis_cat_280711.indd 34-35 19/08/2011 17:42
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\10
Frame—6061 Aluminium
Fork—Carbon
Wheels (rims\hubs)—Alex DF-23\Shimano Tiagra
Shifters—Shimano Tiagra 10spd STi
Derailleurs Rear\Front—Shimano Tiagra 10spd\Shimano Tiagra 10spd
Chainset—Shimano Tiagra Compact
Tyres—Continental Cyclocross Race
Brakes\Brake Levers—Tektro CR-520 Canti\Shimano Tiagra Sti w\Tektro Top mount
Sizes —52, 54, 56, 58, 60cm
SRP£999.99
vapour\10 Cyclocross is a strange discipline, you either love it, or you simply don’t understand it! Basically an hour of absolute hell, usually in the mud and the rain, where it’s simply unacceptable to give anything less than 110% for 60 long minutes. Our race ready Vapours are put together from ALX-9 6069 triple butted tubes and come with an aluminium/carbon fork. Key features include bags of mud clearance, plus top tube cable routing for easy shouldering on those impossible to ride sections.
vapour\vapour\vapour 10\10\Cyclocross is a strange discipline,
you either love it, or you simply don’t understand it! Basically an hour of absolute hell, usually in the mud and the rain, where it’s simplyunacceptable to give anything less than 110% for 60 long minutes. Our race ready Vapoursare put together from ALX-9 6069 triple butted tubes and come with an aluminium/carbon fork. Key features include bags of mud clearance, plus top tube cable routing for easy shouldering on those impossible to ride sections.
genesis_cat_280711.indd 36-37 19/08/2011 17:42
vapour disc During the 2010 – ’11 cyclocross race season disc brakes became UCI legal. So we went to the drawing board and came up with a disc specific version of our Vapour frame. This bike comes specced with the new Shimano CX50 cyclocross chainset as well as the best in the business Avid wire pull BB7 disc brakes. The Vapour is light enough for sportives and the rear rack and guard eyelets means it’s the perfect weekend tourer also. Can you justify a cross bike? You can when a bike is this versatile.
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uk Frame—6061 Aluminium
Fork—Carbon
Wheels (rims\r hub\f hub)—Alex XD-Lite\Shimano M475
Shifters—Shimano Tiagra 10spd STi
Derailleurs Rear\Front—Shimano Tiagra 10spd\Shimano FD-CX70 Cyclocross
Chainset—Shimano FC-CX50 Cyclocross 46\36
Tyres—Continental Cyclocross Race
Brakes\Brake Levers—Avid BB-7\Shimano Tiagra Sti
Sizes —52, 54, 56, 58, 60cm
SRP£1,199.99
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vapour discDuring the 2010 – ’11 cyclocross
race season disc brakes became UCI legal.So we went to the drawing board and came up with a disc specific version of our Vapour frame.This bike comes specced with the new Shimano CX50 cyclocross chainset as well as the bestin the business Avid wire pull BB7 disc brakes.The Vapour is light enough for sportives and the rear rack and guard eyelets means it’s the perfect weekend tourer also. Can you justify a cross bike? You can when a bike is this versatile.
genesis_cat_280711.indd 38-39 19/08/2011 17:43
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A route which has often intrigued me is the Ridgeway, an ancient path which is 87 miles long and runs from Ivinghoe Beacon to Overton Hill near Marlborough.
With April being dry and warm there was no better time to tackle it and my choice of weapon was the Vapour 10. Some easy road miles to the start of the route were followed by the more exciting (but definitely more exhausting!) section of the ride as it climbed over the Chiltern’s finest viewing spots. On the only section that the gearing wouldn’t cope with, the Vapour was the ideal bike to shoulder for a few hundred metres.
The route turned from trail to byways of sun baked chalk interspersed with short sections of single track and a few linking road miles as it headed towards the Thames River at Goring. A picturesque segment of the journey through the villages of Goring and Streatley marked the halfway point in the ride, and no better time to a get some good hearty grub.
After re-fuelling it was back onto the undulating chalk paths as they head towards the Vale of the White Horse, which was dotted with Roman Hill forts and some truly stunning views.
Two huge mounds signified the end of the route, and all that was left to do was to steadily meander through the 15 miles of lanes back to Swindon and my train home. 114 miles in the saddle, 7200ft of climbing, not a bad days work on the Vapour.Chris Starling – Genesis Brand Manager
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genesis_cat_280711.indd 40-41 19/08/2011 17:43
day one\alfine 11 A bike inspired by Vin Cox’s round theworld record. A classy and lightweight Reynolds 853 frameset which offers all day comfort and reliability that only comes from steel. Virsa shifters have allowed us to use an 11 speed Alfine hub with drop bars for all day efficiency. We think this is the most handsome, but also the most versatile bike in our 2012 range, it’s perfectly suited to anything from a daily commute to a few months getting lost in Europe and exploring the beautiful world around us.
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uk Frame—Reynolds 853 Steel
Fork—Cr-Mo
Wheels (rims\r hub\f hub)—Alex CXD\Alloy Disc Fr\Alfine 11spd Rear
Shifters—Virsa 11spd Sti
Rear Derailleur—Alfine
Chainset—Driveline 40t 3\32”
Tyres—Continental Ultra Gatorskin
Brakes\Brake Levers—Avid BB-7\Virsa Sti
Sizes —52, 54, 56, 58, 60cm
SRP£1,699.99
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\alfine 11A bike inspired by Vin Cox’s round the
world record. A classy and lightweight Reynolds853 frameset which offers all day comfort and reliability that only comes from steel. Virsa shiftershave allowed us to use an 11 speed Alfine hubwith drop bars for all day efficiency. We think thisis the most handsome, but also the most versatilebike in our 2012 range, it’s perfectly suited toanything from a daily commute to a few monthsgetting lost in Europe and exploring the beautiful
genesis_cat_280711.indd 42-43 19/08/2011 17:44
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uk Frame—Reynolds 520 Steel
Fork—Cr-Mo
Wheels (rims\r hub\f hub)—Alex XD-Lite\Alloy DiscFr\Alfine 8spd Rear
Shifters—Virsa 8spd Sti
Rear Derailleur—Alfine
Chainset—Driveline 40t 3\32”
Tyres—Continental Cyclocross Race
Brakes\Brake Levers—Avid BB-5\Virsa Sti
Sizes —52, 54, 56, 58, 60cm
SRP£1,099.99
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day one\alfine 8 The Day One Alfine 8 returns for another year and we’ve decided not to change much as this was probably our most successful bike in 2011. Originally conceived for conquering long distance paths, this bike has become a super commuter in its own right. Stand beside any cycle highway in London at rush hour and I can guarantee you will see at least one of these elegant orange steeds fly past.
genesis_cat_280711.indd 44-45 19/08/2011 17:44
day one\cross day one\flat bar
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Frame—Reynolds 520 Steel
Fork—Cr-Mo
Wheels (rims\r hub\f hub)—Alex DF-23\Alloy w\ Flip-Flop Rear
Chainset—Driveline 42t 3\32”
Tyres—Continental Cyclocross Race
Brakes\Brake Levers—Tektro RX-5 mini-V\ Tektro RL-340
Sizes —52, 54, 56, 58, 60cm
SRP£649.99
Frame—Reynolds 520 Steel
Fork—Cr-Mo
Wheels (rims\hubs)—Alex DF-24\Alloy w\ Flip-Flop Rear
Chainset—Driveline 42t 3\32”
Tyres—Continental Cyclocross Race
Sizes —52, 54, 56, 58, 60cm
Brakes\Brake Levers—Tektro RX-5 mini-V\ Tektro RL-341
Sizes —52, 54, 56, 58, 60cm
SRP£599.99
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I turned the pedals over more than 5 million times on my record breaking adventure around the world through snow, sandstorms, tropical rain, and extreme temperatures. The gear system above all had to take a lot of hammer; it needed to be high performance and ultra reliable.
After a lot of research, and with an added criteria of wanting it to be compatible with dropped handlebar shifters, it became a no-brainer: Shimano Alfine. I didn’t regret that choice during any of the 163 days on the road. It’s well conceived, well made, sealed against the elements, simple to maintain, reliable in use and supported by Shimano dealers the world over.
Steel is ideal for a touring bike, thanks to its heritage in the job it’s reliable, good value, produces a comfortable frame, and steel frames don’t fatigue to become much more flexible with age as some people notice with aluminium.
For touring it has the crucial benefits of being strong enough to handle being heavily loaded and if some massive catastrophe damages a steel frame it can be repaired, even in less developed countries. I left a carbon fibre and a titanium frame at home in favour of a trusty steel frame of a Genesis Croix de fer for circumnavigating the world.
“Inspired by my adventure, I’m delighted that the guys at Genesis have created the Day One Alfine 11 and it is the bike I would choose to ride on future expeditions”.
Vin Cox, Guinness World Record holder: “Fastest circumnavigation [of the world] by bicycle (male)”163 days 6 hours 58 minutes.
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genesis_cat_280711.indd 48-49 19/08/2011 17:46
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genesis_cat_280711.indd 50-51 19/08/2011 17:46
equilibrium\20 Road riding isn’t just about taking your place on the start line every Sunday morning, it’s also about getting together with good friends, exploring country lanes and covering lots of ground comfortably and at speed. The Equilibrium was designed just for this and the Reynolds 725 frameset mixes comfort, speed and efficiency and proves that steel is still a material to be reckoned with for a fast road ride. The deep red Equilibrium 20 with white panels is a nod to the timeless aesthetic of racing bikes of past generations.
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uk Frame—Reynolds 725 Steel
Fork—Carbon
Wheels (rims\hubs)—Shimano RS10\ Shimano RS10
Shifters—Shimano 105 10spd STi
Derailleurs Rear\Front—Shimano 105 10spd\Shimano 105 10spd
Chainset—Shimano 105 Compact
Tyres—Continental Ultra Race
Brakes\Brake Levers—Tektro 57mm\Shimano 105 Sti
Sizes —52, 54, 56, 58, 60cm
SRP£1,299.99
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equilibrium\20Road riding isn’t just about taking your
place on the start line every Sunday morning,it’s also about getting together with goodfriends, exploring country lanes and covering lots of ground comfortably and at speed. The Equilibrium was designed just for this and the Reynolds 725 frameset mixes comfort, speedand efficiency and proves that steel is still a material to be reckoned with for a fast road ride. The deep red Equilibrium 20 with white panels is a nod to the timeless aesthetic of racing bikes
genesis_cat_280711.indd 52-53 19/08/2011 17:47
equilibrium\10 The Equilibrium is the perfect one bike for any tarmac occasion. Whether commuting to work, or sucking up the pot hole thumps, riding all day with friends at the weekend or even tackling the cobbles and climbs of the spring classics like Roubaix or Flanders.
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uk Frame—Reynolds 725 Steel
Fork—Carbon
Wheels (rims\hubs)—Alex AT400\Shimano 2201
Shifters—Shimano Tiagra 10spd STi
Derailleurs Rear\Front—Shimano Tiagra 10spd\Shimano Tiagra 10spd
Chainset—Shimano Tiagra Compact
Tyres—Continental Ultra Race Folding
Brakes\Brake Levers—Tektro 57mm\Shimano Tiagra Sti
Sizes —52, 54, 56, 58, 60cm
SRP£1,149.99
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equilibrium\10\10\The Equilibrium is the perfect
one bike for any tarmac occasion. Whether commuting to work, or sucking up the pot hole thumps, riding all day with friends at the weekend or even tackling the cobbles and climbs of the spring classics like Roubaix
genesis_cat_280711.indd 54-55 19/08/2011 17:47
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uk Frame—Reynolds 725 Steel
Fork—Carbon
Wheels (rims\hubs)—Alex AT400\Shimano 2200
Shifters—Shimano Sora 9spd
Derailleurs Rear\Front—Shimano Tiagra 9spd\Shimano Sora
Chainset—Shimano Sora Compact
Tyres—Continental Ultra Race
Brakes\Brake Levers—Tektro 57mm\Shimano Sora Sti
Sizes —52, 54, 56, 58, 60cm
SRP£899.99
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equilibrium\00 If you have a long commute by cycle and you need to cover ground quickly but without sacrificing comfort and durability then the Equilibrium 00 would be the perfect choice. It shares the same Reynolds 725 frameset as the more expensive 10 and 20 models, but is combined with a chromo fork and sensible specced kit to offer fantastic value. Add mudguards for all season riding so you can smile in the face of bad weather. The lovely cyan blue finish is both striking and classical.
genesis_cat_280711.indd 56-57 19/08/2011 17:48
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Having been in the industry for over half my life I’ve had the pleasure of riding a lot of bikes… mountain bikes have always been my first love but in the past few years I’ve found myself spending more and more time on the road, particularly riding backwards and forwards to work (now over 25miles a day).
Genesis were kind enough to hook me up with one of their prototype steel road steeds when my previous commuter finally ground to a halt and I haven’t looked back… sure its heavier than my ‘Sunday best’ carbon bike but it’s way more sturdy and practical and so much more comfortable than the cheap aluminium winter bike I had before. I’ve even chosen it over my carbon steed for long rides if the weather’s looking a bit overcast – no one likes a wet chamois! Being the bike I spend the most time riding I thought I’d get the crayons out and pimp it up a little, a full respray including matching pump & mudguards with custom graphics needed components to match so it’s adorned with Brooks, Thomson, Chris King.125miles a week is child’s play… viva la commute!
Carl Findley, Senior Designer, Madison
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genesis_cat_280711.indd 58-59 19/08/2011 17:48
flyer Sometimes gears just aren’t necessary and one speed works just fine. It’s a lovely way to ride when all you have to do is pedal, there’s no fussing with gears, plus there’s the added benefit that it’s pretty much maintenance free. This is a light bike, you’d be surprised how much weight you save when mechs, cassettes and shifters are nowhere to be seen and you’ll be equally shocked just how well this bike can climb. A perfect city ride and unless you live in the mountains, just as good at smashing out 100 miles on a Sunday. There’s no let up though, but just watch how strong it makes you!
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uk Frame—Reynolds 520 Steel
Fork—Cr-Mo
Wheels (rims\hubs)—Alex DA-28\Alloy w\threaded Rear
Chainset—Driveline 36t 3\32”
Tyres—Continental Ultra Race
Brakes\Brake Levers—Shimano Tiagra BR-4500\Shimano BL-R400
Sizes —52, 54, 56, 58, 60cm
SRP£699.99
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flyerSometimes gears just aren’t necessary
and one speed works just fine. It’s a lovely way to ride when all you have to do is pedal, there’s no fussing with gears, plus there’s the added benefit that it’s pretty much maintenance free. This is a light bike, you’d be surprised how much weight you save when mechs, cassettes and shifters are nowhere to be seen and you’ll be equally shocked just how well this bike can climb. A perfect city ride and unless you live in the mountains, just as good at smashing out 100 miles on a Sunday. There’s no let up though, but just watch how strong it makes you!
*This product was not ready at time of going to press. See Equilibrium 20 for colour reference.
genesis_cat_280711.indd 60-61 19/08/2011 17:49
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uk Frame—Reynolds 725 Steel
Fork—Cr-Mo
Wheels (rims\hubs)—Alex AT400\Shimano 2200
Shifters—Shimano Dura-Ace SL-7700 Downtube
Derailleurs Rear\Front—Shimano Tiagra 9spd\Shimano Tiagra 9spd
Chainset—Shimano Sora Compact
Tyres—Continental Ultra Race
Brakes\Brake Levers—Tektro 57mm\Shimano BL-R400
Sizes —52, 54, 56, 58, 60cm
SRP£899.99
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flyer classic A geared version of the Flyer, using downtube shifters to keep the same clean and classic aesthetic but making the ride a little easier for those who want gears in their life. There’s a good reason why Shimano still manufacture down tube shifters and that’s because they’re amazingly reliable and easy to repair if you ever had to, mainly used for long haul touring bikes but make perfect sense on a low maintenance geared ride for the city.
genesis_cat_280711.indd 62-63 19/08/2011 17:50
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sons I get to ride lots of bikes, it’s an
important part of the design process and whether it’s mountain, road or cross there is always something waiting to be tested. But there is one bike that I ride way more than any other and that’s my Flyer. A 2009 frame in lime green which was once new and shiny but is now showing many cuts and bruises to its once immaculate finish, but it still rides as well as ever and has seen me through several 100 mile epics as well as being my faithful companion on my daily commute.
I look forward to riding it each day, whether it’s wet, cold, warm, windy or even snowing, I’ll still throw my leg over it every morning and pedal 7 miles to the office. A durable steel frame with a single gear means there isn’t much to go wrong and apart from the occasional brake pad change or tensioning of the chain, it doesn’t need much love. It gets thrown into the hallway at home, or the bikeshed at work, yet it never creaks, breaks or complains.
The beauty of single speed riding is that you can switch off, just stamp on the pedals and forget about all the stresses of modern life. My Flyer is my escape which to me is the very essence of cycling.Dom
genesis_cat_280711.indd 64-65 19/08/2011 17:50
madison track With Olympic fever already building in London we figured it was time to introduce a proper track bike into the range. Track cycling is a great sport to watch and we hope that with the Olympics on home soil next year, cyclists of all ages will be tempted to get down to their local velodrome and give it a go themselves. The Madison is an entry level track bike which is fully UCI compliant and the oversized 6061 aluminium frameset will not flex, no matter how much wattage you throw at it. Track cycling is huge in Japan and as a nod to this the decal over the top tube reads Madison in Japanese.
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uk Frame—6061 Aluminium
Fork—Alloy Bladed
Wheels (rims\hubs)—Alex DA-28\Alloy w\threaded Rear
Chainset—Driveline 50t 1\8”
Tyres—Continental Ultra Race
Sizes —52, 54, 56, 58, 60cm
SRP£599.99
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madison trackWith Olympic fever already building
in London we figured it was time to introducea proper track bike into the range. Track cycling is a great sport to watch and we hope that with the Olympics on home soil next year, cyclists of all ages will be tempted to get down to their local velodrome and give it a go themselves. The Madison is an entry level track bike which is fully UCI compliant and the oversized 6061 aluminium frameset will not flex, no matter how much wattage you throw at it. Track cycling is huge in Japan and as a nod to this the decal over the top tube reads Madison in Japanese.
genesis_cat_280711.indd 66-67 19/08/2011 17:51
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It was a bright but cool Monday afternoon, we loaded up the van with bikes and headed to Welwyn track. It was my first attempt at this form of cycling and I was unsure what to expect.
A cycle discipline as simple and pure as it gets, a short round circuit where you push the pedals as hard as you can for as long as you can. Was it boring? No not at all, strangely addictive in fact. Every new lap automatically becomes an attempt to beat your previous one, then throw in another rider to chase and it becomes a painful experience where there is no let up. You go as long as you can, until ‘bang’, your legs are gone, you can barely even feel them, there is nothing left. Now I want more, winter league is calling.Dom
genesis_cat_280711.indd 68-69 19/08/2011 17:51
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At Genesis we are always working on something new and exploring the possibilities of what we can do with a bicycle. Before any bike finally becomes a production model, we ride the prototypes into the ground and tweak and refine them if we need to. You may have heard rumours or whispers of Genesis full suspension bikes and 29er hardtails. Well, the rumours are true and in Spring 2012 these bikes will finally become production models and will be available to buy. Turn the pages for the full low down.
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genesis_cat_280711.indd 70-71 19/08/2011 17:51
29er In considering whether or not we shouldintroduce 29ers into our product range, it was clear right away that one category where big wheels make sense is fully rigid riding where many off road miles are being covered and without the fuss, servicing demands, or back country reliability risks of suspension forks.
This will be the first range of 29ers in the Genesis line-up. A rigid specific steel frame and fork, based around a 445mm axle to crown length, ensuring the front end stays nice and low. A relatively slack head angle (69.5 degrees) gives a super stable ride and despite the rigid fork this is a very capable singletrack destroyer.
We will offer 3 builds on this bike, a singlespeed, an Alfine 11 model and also a derailleur equipped adventure/expedition bike, complete with drop bars and frame bag.
The frame features include an eccentric bottom bracket, rack mounts, removable cable guides for all types of gearing, crud mounts and bottle mounts.
Sizes: 17.5, 19, 20.5
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genesis_cat_280711.indd 72-73 19/08/2011 17:52
full suspension In a brand famous for its steel hardtails, bringing a suspension bike to the table is a bold move. We like riding hardtails but there is definitely a place for full suspension bikes in mountain biking. When facing a rocky, loose lakeland climb or a peak district boulder strewn descent then having a full suspension frame certainly helps.
We don’t want to over complicate our lives with a bike that has every new technology under the sun or the latest trendy suspension design, but what we do want is sorted geometry, good reliability, durability and suspension that works well and predictably in every situation.
This is the final version of the bike that we are bringing to market and after 2 years of playing with linkage designs, travel set ups and geometry we are at last happy with the bike and have settled on a design.
A 120mm link actuated single pivot with a low leverage ratio, that is designed to run with a 140mm suspension fork. We’ve used as many round tubes as possible to give a lovely clean aesthetic and shouldn’t bikes look like bikes? We think so. Two bikes will be available Spring 2012 as well as a frame only option.
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uk Features—120mm rear travel, 140mm front. Rear travel can be increased to 140mm with use of a longer stroked shock.
— Super low maintenance PTFE coated self lubricating bushings throughout, apart from the large main pivot which runs on sealed bearings.
—Durable anodized frame with sensible cable routing, including routing for a dropper post.
—ISCG 05 mount for 1 x 10 set up.
—XX44 headtube to accept taper-steerer suspension forks.
—142 x 12mm rear end, with Maxle Lite.
—Sizes: 16.5, 18, 19.5
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y The detailed stuff that turns a quality tubeset into a great handling bike. Small changes in these numbers can make tangible improvements to weight distribution or handling ability, yet overall balance is more important than any one measurement alone.
With a wide range of variables to play with and experience from developing different frame types, the geometry of Genesis frames is something that we spend as much time on as is necessary to tune the ride characteristics to be just the way they need to be.
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All measurements in mm unless stated. MTB frame angles and BB heights taken with approximately 25% fork travel as sag.
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