Download - FutureWorld. Real Time Everything
![Page 1: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/1.jpg)
The Social Media MasterClass 2011
The Social ImperativeReal Time Everything
![Page 2: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/2.jpg)
Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.
Real Time Everything!
![Page 3: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/3.jpg)
@pfeiffer44: “POTUS to address the nation tonight at 10.30pm eastern time”
- 1 May 2011, 9.45pm,
Dan Pfeiffer, Communications director at the White House
![Page 4: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/4.jpg)
Twitter explodes. Debate rages about whether Qaddafi had been killed or Bin Laden tracked
down.
![Page 5: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/5.jpg)
2900 Tweets per second.
22h00
![Page 6: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/6.jpg)
@keithurbahn: “So I’m told by a reputable person they have killed
Osama Bin Laden. Hot damn.”- 1 May 2011, 10.25pm
Keith UrbahnChief of staff for Donald Rumsfeld
![Page 7: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/7.jpg)
The rumour turns out to be true.- approximately 10.45pm
![Page 8: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/8.jpg)
@nytimes: “NYT NEWS ALERT: Osama bin Laden Is Dead, White House Says.”
![Page 9: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/9.jpg)
@foxnews: “FoxNews’ Chad Pergram confirms Osama bin Laden is dead usama
osamabinladen”
![Page 10: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/10.jpg)
@cnnbrk: “Osama bin Laden is dead usama osamabinladen”
![Page 11: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/11.jpg)
3200 Tweets per second.
22h45
![Page 12: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/12.jpg)
Just before Obama makes his address at 11.30pm…
![Page 13: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/13.jpg)
5106 Tweets per second.
23h25
![Page 14: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/14.jpg)
From 10.45pm – 2.20am on 1st and 2nd May 2011, there was an average of 3000 Tweets per second.
The highest sustained rate of Tweets. Ever.
![Page 15: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/15.jpg)
Everything is going “real time”.
![Page 16: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/16.jpg)
Why?
Because the mobile has squashed time and space.
![Page 17: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/17.jpg)
This is changing everything…
![Page 18: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/18.jpg)
From the way we discover information, to the way we share information, to the way we consume information and most importantly, the way we connect with others.
![Page 19: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/19.jpg)
![Page 20: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/20.jpg)
![Page 21: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/21.jpg)
It’s changing journalism...
![Page 22: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/22.jpg)
![Page 23: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/23.jpg)
![Page 24: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/24.jpg)
It’s changing public figures...
![Page 25: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/25.jpg)
Meme. Noun.
An idea, behaviour or style that spreads from person to person in a culture.
![Page 26: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/26.jpg)
![Page 27: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/27.jpg)
![Page 28: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/28.jpg)
![Page 29: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/29.jpg)
And some Mr Visagie...
![Page 30: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/30.jpg)
![Page 31: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/31.jpg)
![Page 32: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/32.jpg)
![Page 33: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/33.jpg)
The Real Time World can be a scary place for brands…
![Page 34: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/34.jpg)
#VodacomMovies #MemePower!
Dude! Where's my signal!You Haven't Got Mail
The Hunt for Red ReceptionHarry Potter and the Deathly Hallo...Hallo!..Hallo?
The Unsocial NetworkCrouching Tower, Hidden Signal
Dial HardNick and Norah's Infinite Disconnection
How Cell C Got Her Groove BackThe Phantom Of The Operator
![Page 35: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/35.jpg)
#VodacomMovies #MemePower!
![Page 36: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/36.jpg)
But if we think about it strategically, it can offer immense power to business…
![Page 39: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/39.jpg)
Now. With real time data, we’re also starting to see different methods of data visualisation
![Page 40: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/40.jpg)
![Page 41: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/41.jpg)
![Page 42: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/42.jpg)
![Page 43: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/43.jpg)
![Page 44: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/44.jpg)
![Page 45: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/45.jpg)
![Page 46: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/46.jpg)
![Page 47: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/47.jpg)
Now imagine real time data in a business context...
![Page 48: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/48.jpg)
What would you like to know about your customers right now?
![Page 49: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/49.jpg)
What can you tell your customers about your business that will help them, right now?
![Page 50: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/50.jpg)
Real time information also causes its own set of problems.
![Page 51: FutureWorld. Real Time Everything](https://reader036.vdocuments.mx/reader036/viewer/2022070303/549841a3ac795987318b4a0c/html5/thumbnails/51.jpg)
Customer: If data is real time, why isn’t service?