EasyFundraisingforPublicLibraries:
QuickWinsforCOHSandotherSmallerProjectsStephanieGerdingMarch3,2016
https://infopeople.org/civicrm/event/info?reset=1&id=564FundraisingPlanTemplateCreateyourlibrary'sfundraisingplan.Deletetheinstructionsasyoucompleteeachsection.ThisisYOURplan,makechangesthatworkforyou.CreatedbyStephanieGerding,[email protected].
Timeduration:(doyouwanttoplanfor3months?3weeks?1year?)
PartI.DetermineFundingNeedsandResources
1. Determineyourtoplibraryandcommunityneeds.Asyourlibrarystrivestofillcommunityneeds,whatarethegaps?Whatisyourcommunityandmediadiscussing?Isthereaneedforjobhelp?Earlyliteracyprograms?Afterschoolactivities?ESLclasses?Answeringseniors'techandhealthquestions?Pickafewprioritiesthatadvancethelibrary’smissionandhelpbetterserveyourcommunity.Describewhyeachpriorityisimportantorurgent,andhowitimprovesthelivesoflibraryusers.
2. Verifyyourfundraisingassets.Whoalreadysupportsthelibrary?Doyouhaveboardmemberswhohaveconnectionswithwealthypeople,celebrities,foundations,orbusinesses?Doyouhaveagoodreputationasatrustworthyorganization?Aretherealotofcommunitygroupsinyourcommunitywholiketosupportlocalprograms?Doyouhavestafforvolunteersskilledatfundraisingandgrantwork?Listallofyourfundraisingassets.
3. Setyourgoals/wishesandbereadytosharewhyyouselectedthem!Determineatleastonegoal/wishforyourlibraryfundraising.Identifywhyyouareraisingfunds.Youcouldfocusonadollaramounttoberaisedoronaspecificproject,service,oritem.Therearegoodreasonsbehindyourwishlist.Understandandbeabletoexplainwhyyourlibrarydeservessupport.Areyouhelpingtoclosethedigitaldivide?Providingacompetitiveedgeforsmallbusinessowners?Fosteringlifelonglearning?Providingimportantskills?Beingabletosharewhyyourwishesandgoalsareimportantwillbehelpfulwhencontactingfundersandplanningactivities.
4. Estimatecosts.Whatwillittaketomakeyourgoals/wishescometrue?Thinkaboutstaffingtime,marketingcosts,facilitiescosts,andtechnicalcosts.Doyouwanttosetanannualgoalofdollarsraisedorfocusonfundingafewprojectsormaterialsasyougetstarted?
InfopeoplewebinarsaresupportedbytheU.S.InstituteofMuseumandLibraryServicesundertheprovisionsoftheLibraryServicesandTechnologyAct,administeredinCaliforniabytheStateLibrarian.ThismaterialislicensedunderaCreativeCommons3.0Share&Share-Alikelicense.Useofthismaterialshouldcredittheauthorandfundingsource.
PartII.SelectFiveEasyFundraisingStrategiesListfiveeasyfundraisingstrategiestotry(setdeadlinesforatleasttwo).
1. 2. 3. 4. 5.
PartIII.SelectThreeEasyGrantsUsingtheresourcesprovidedinthisweek'sreading,librarygrants.blogspot.com,orothersources.,identifythreeeasygrantsthatareagoodfitforyourlibrary.Rememberthatlocalgrantsfrombusiness,nearbyfoundations,andserviceorganizationscanbe"easier"toapplyforandtowin.Includealinktotheapplicationifavailableonline.
1.2.3.
PartIV.IdentifyStakeholders,CommunicationStrategiesandImplementationSteps.Whatdoyouneedtodotocarryoutyourplansuccessfully?Whocanhelp,whatdoyouneedtodoandhowwillyouknowyouaresuccessful?
1. Identifyyourfundraisingstakeholdersbylistinganyonethatwillbeinvolvedwithyourfundraisingefforts,includingstaff,funders,andsupporters.
2. Establishhowyouwillmeasuresuccess,whetheritisbywinningtwogrants,havingasuccessfuleventornonevent,orbyraisingaspecificdollaramount.
3. Listanystepsyouneedtotaketoimplementyourfundraisingplan.Includecommunitystrategiestokeepyourstakeholdersandcommunityinvolved.Babystepsarefine,justthinkaboutwhatitwilltaketogetyoufromdreamingaboutyourwishtoactuallyfulfillingit.Settingadeadlineforeachstepandaddingthemtoyourcalendarwillhelpyourememberyourplans.
