Download - Fundraising Events for Nonprofits- Make your Special Event "Special"

Special EventsSpecial Events Make them truly “Special!”Make them truly “Special!”

Ayda Sanver, MBA, CFREAyda Sanver Consulting, LLCAydasanver.comAuthor, “Tag, You’re IT- Now Raise Some Money” on Amazon.com

2015 Master’s Series

Agenda

Objectives

Goals

Feasibility

Capacity

Action Items@2015 Ayda Sanver Consulting, LLC aydasanver.com 2

@2015 Ayda Sanver Consulting, LLC aydasanver.com 3

Objectives-

1. Share ideas with each other!

2. Have FUN! Be Interactive!!

3. Walk away with real ideas you can implement today!

• To raise funds – that “Big Gala” idea.

• To educate prospects and cultivate them to become donors. Include your clients, have them tell their story of success.

• To gain visibility – collect names and other information.

• To report back to current donors- small gatherings can do big things!

• Doing some vs. all of these depends on several factors: Capacity and Feasibility.


Possible Goals


Feasibility and Capacity• Feasibility factors:

1) Your donor “persona” – do they enjoy events? If so, what kinds of events? Dinners? Walks? Runs?

2) The size of your list – expect 3% to 8% to attend a large scale event

3) Your budget

• Capacity factors:

1) Capabilities of staff2) Your volunteer base3) Your Board of Directors


Feasibility Factors

1. Create “donor persona(s):”

a) Average ageb) Interests or hobbiesc) Income bracket/spending capacityd) New or recurringe) What else can you add to this list?


Feasibility Factors

2. List size DOES matter!

a) Number of emails in your listb) Number of mailing addressesc) Number of Website visitorsd) Social media followers


Feasibility Factors

3. Your Budget-

a) How much can you spend up front?b) Can you find early “title sponsors?”c) Are you willing to lose $ on 1st event?d) DON’T rely on ticket sales alone.


Feasibility Factors

3. More about your budget - “The devil is in the details.”

a) Venue rental- find free space?b) Donated food/beverage?c) Printing expenses? In-house or

vendor? Barter name on event?d) Outside help? Budget for a “planner?”e) What else???


Capacity Factors

1. Capabilities of Staff-

a) Event planning skillsb) Time – this is labor intensivec) Budgeting and negotiation skillsd) Ability to reach out to major donors


Capacity Factors

2. Your Volunteer Base-

a) To help obtain sponsors or auction items- part of a “Host Committee”

b) To relieve staff of smaller tasks so they can focus on bigger tasks

c) Your “small army” eager to helpd) Need many hands day of evente) Meet periodically to celebrate wins and

praise them, keep them motivated to help!


Capacity Factors

3. Your Board of Directors-

a) Board President must be “on board” with event concept and motivate members

b) Members must be involved- give them specific tasks they are comfortable with, like making calls or sending emails

c) Mandatory event attendanced) Ability to reach out to friends for donations

and sponsorships


Action Items

1. Determine the “why”2. Create a timeline – start early!3. List needed resources4. Assemble a ‘team’5. Assign duties and put on timeline with

deadlines for each person/action6. Build-up with “Save the Date” hype7. Repeat announcements across many

channels, with increased frequency as date approaches.


THANK YOU FOR YOUR TIME!!!

Feel free to contact me with follow-up questions, anytime!

Ayda Sanver, MBA, CFREAyda Sanver Consulting, [email protected]

Read My Blog-Aydasanver.com/blog

Follow me on Facebook- Facebook.com/aydasanverconsulting

Follow Me on Twitter - @AydaSC

Author – “Tag, You’re IT – Now Raise Some Money” on Amazon.com

Download - Fundraising Events for Nonprofits- Make your Special Event "Special"

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