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HVAD MÅ DER GØRES?
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hej,
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jeg hedder Morten.
Morten Gade Head of digital, Kontrapunkt
@mortengade
Tidl. Digital chef, FDB, ekstern lektor, IT-Universitet, chef for kommunikation, Bysted A/S mm
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Kontrapunkt PowerPoint Template / Release date: 2004-09-16 TIP / Use View > Guides (Apple-G) to toggle guides on/off
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Hemingways skrivemaskine 5
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Et modnet marked
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Modnet marked
Færre virkeligt dårlige cms’er
Færre hader deres cms
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Fravær af had = Kærlighed
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9
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Vi må have et ambitionsniveau, der er større end ”det gjorde ikke så
ondt, og det var i øvrigt hurtigt overstået”.
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Vi elsker software, der gør svære ting lette.
Især hvis de svære ting er vigtige.
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Kommunikation Teknologi
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Begge må give sig
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Teknologien skal have lov at influere på kommunikationen
Kommunikationen skal have lov at influere på teknologien
&
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Content Management System
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17
Styring af indhold vs.
Facilitering af indhold
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Fokus på indholdsskabelsen (frem for udviklingen)
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20
View > Header & Footer
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Et værktøj til at ideudvikle, producere, samarbejde, videreudvikle, raffinere,
forædle, frustreres, fænges, færdiggøre…
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Medium.com 22
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Teknologien skal tilpasse sig organisationen: En organisation er ikke
bare en organisation
Kultur Effektivitet Samarbejde
Styring Fleksibilitet
Infrekvente brugere vs faste brugere Marketing vs kommunikation
osv.
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Tv-station
Super-marked
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Teknologien skal gøre det lettere at vælge og skabe den rette mediering
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Odyssey.js 28
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Teknologien skal være med til at udvikle nye måder at mediere indhold
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Vox.com/cardstacks 31
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Teknologien skal hjælpe indholdet udover websitet
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34
Web Apps Mobil Social
Mediesamarbejder Emails Offline
osv.
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2 Fokus på indholds-skabelsen
3 Tilpasset organisationen
1 Fra CMS til … Content System?
5 Udvikle nye typer mediering
6 Videre end websitet
4 Den rette mediering
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Kontrapunkt PowerPoint Template / Release date: 2004-09-16 TIP / Use View > Guides (Apple-G) to toggle guides on/off
View > Header & Footer
The Kontrapunkt logo should be covered up with a white ‘block’ if it gets in the way, or distracts from the content of the slide.
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Kontrapunkt PowerPoint Template / Release date: 2004-09-16 TIP / Use View > Guides (Apple-G) to toggle guides on/off
tak :-) Morten Gade / Kontrapunkt
@mortengade / [email protected] / +45 52 14 59 70
