Facebook Tactics to Drive Traffic & ConversionsARNIE KUENN, PRESIDENT, VERTICAL MEASURES - @ARNIEK
About Your Presenter…
• President of Vertical Measures - Offering SEO, Link Building, Social Media & Content Marketing Services
• Instructor for the Content Marketing Institute & Online Marketing Institute
• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing
Available on Amazon
Twitter: @ArnieK
Develop Your Facebook Strategy
• Why are you creating the content you are creating? • Who is your audience and who are you?• What will you measure? • What is different a year from now?
Twitter: @ArnieK
How Often Should You Post?
• The most common complaint from Facebook users is Newsfeed spam
• The most popular Facebook Pages post once a day or less.
• Posting one to four times per week produces 71% higher user engagement
• Focus on quality, not quantity on Facebook.• Only 50% of your posts should be about your
content. Businesses that share other content have a higher engagement rate.
Twitter: @ArnieK
Strategies for Effective Posts
• Post Length: 80 characters or less, 27% more engagement (as high as 65% in some verticals like retail).
• URL shorteners: Engagement rates are 3X higher for full length URLs
• Action Keywords: Fans follow instructions. Ask them to like, post, comment or tell you something.
• Ask questions at the end: 2X higher engagement rate.• Fill in the blank Posts: 9X more comments than other posts.
Source: Buddy Media Platform
Twitter: @ArnieK
Avoid Complicated Wall Posts
Source: Buddy Media Platform, Retail Study
Twitter: @ArnieK
How Do Come Up With Content Ideas?
Start With Keyword Research
• Keyword research should be the foundation
• What keyword phrases do your customers use? (Analytics)
• Use tools like….
Twitter: @ArnieK
Soovle.com
Ubersuggest.org
Google Adwords Keyword Tool
Then Do Online Market ResearchTrending Topics
Question & Answer Sites
1618 results
Check Voting Sites
Google’s Discussions in Search
Loads of Content Ideas
Create a Content Calendar
• Plan for Monday to be videos, Wednesday featured fans, etc.
• This helps you focus when writing and makes planning ahead easier.
• Think about tie-ins to holidays, other marketing messaging
Twitter: @ArnieK
“People need content that makes them more informed before a purchase. Organizations that provide that info will win.”
– Arnie Kuenn, Totally Cool Guy
Twitter: @ArnieK
Additional Resources
• 13 Facebook Marketing Tips: http://bit.ly/fb-marketing-tips
Twitter: @ArnieK
Thank You
www.VerticalMeasures.com
Available on Amazon ;)
More Traffic. More Leads. More Business.
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