FOOD & DRINKSECTOR CREDENTIALS

RADIO, TV AND ONLINE PR SPECIALISTS

WE ARE THE RELATIONS GROUP

THE RELATIONS GROUP

Broadcast media is unique. It reaches huge audiences, is

a trusted source of information, and is highly engaging. In

a week the average Briton listens to 21.4 hours of radio

and watches 28.2 hours of TV. Meanwhile the UK’s online

video viewing increased by over 100 million hours from

2013 to 2014 to 323 million hours and is set to continue

expanding at a rapid pace.

Effective broadcast PR allows you to engage these

audiences and get your message across in a way that is in

tune with the medium and its audience, helping build your

brand’s credibility among viewers and listeners.

Established in 2002, The Relations Group are the UK’s

leading specialists across all areas of broadcast and online

PR. With three separate divisions concentrating on

radio, digital and TV - we can provide ample and credible

opportunities to give your brand the right audience,

whichever routes to coverage you choose.

WHO WE ARE

FOOD AND DRINK

WHAT WE DO

radiorelationsRadio Relations are the UK’s leading radio PR specialists and are experts in communicating brand messages through radio presenters, broadcast journalists, competitions and brand spokespeople.

digitalrelationsDigital Relations are specialists in securing online video, competition and editorial coverage, targeting websites all the way from specialist blogs and niche websites to national news providers and content portals.

tvrelations TV Relations can help you build your on-screen profile, securing TV coverage for your brand and spokesperson on national and local TV including news and feature-style content.

RADIO & TV INTERVIEWSRadio & TV interviews allow your spokesperson to be the voice of the industry. Since audiences have the perception that presenters independently source your spokesperson, your brand is positioned as an authority on your particular subject area.

ONLINE VIDEO COVERAGEOnline video is one of the fastest-growing areas of the web, and with the right video offers the potential to reach wide audiences across some of the web’s biggest sites, with both video production and distribution offered.

RADIO & ONLINE COMPSEditorial competitions can be featured on commercial radio as well as on relevant websites and enable presenters and web editors to endorse brand messages and products without the need for a costly promotion.

LIVE WEBCASTSEngage with an online audience in real-time either in a dedicated studio or on location. Live webcasts offer the chance to broadcast an in-depth, interactive discussion either in a one-on-one interview or as a panel discussion.

TALKING FEATURESTalking Features are dedicated subject-specific radio and online features distributed on a regular basis to a UK-wide selection of radio stations and websites. They provide a reliable and tested way to get your message out to a loyal and receptive audience.

Independent Media News provide content exclusively for the Relations Group and work across all three of the group’s PR arms. They have relationships with key people in the UK’s broadcast and online media.

FOOD &DRINK

?

?

WHY THE MEDIA LOVE FOOD & DRINK:

Food and Drink is one of the most popular sectors we work in. Whether it’s giving away new products on air, conducting video interviews discussing the health benefits of a specific brand or reacting to national headlines regarding the industry, the media has always been keen to cover this topic.

CLICK TITLES FOR VIDEO EXPLANATIONS

WHO WE HAVE WORKED WITH

THE RELATIONS GROUP

IN THE FOOD & DRINK SECTOR

+ HUNDREDS MORE

FOOD AND DRINK

HOW IT WORKSThe first stage of a campaign is

to identify your key messages,

target audience and objectives,

so we can put together a

comprehensive campaign brief

around these which also covers

the routes to coverage and the

campaign’s timing.

Next, any news-releases and

storyboards for the campaign

are produced by The Relations

Group’s sister company

Independent Media News (IMN),

a dedicated media content

producer for radio, digital and

TV. Once these have been

approved by you, the campaign

implementation can start.

You will be kept up-to-date

and informed throughout every

stage of the campaign, and given

a thorough report, detailing all

coverage achieved once the

campaign is finished.

THE CLIENT

WORKS WITH

WHO HAVE AN EXCLUSIVE RELATIONSHIP WITH

WHO HAVE WORKING RELATIONSHIPS WITH

WHO BROADCAST TO

RADIO, TV & ONLINE BROADCASTERS

AUDIENCES ACROSS THE UK

THE RELATIONS GROUP

TESTIMONIALS

PG TIPS

HEALTH BENEFITS OF TEA“It was evident that Radio Relations were very professional, there was always someone available to help out and they worked well with us to achieve what we needed to. We were expecting 40 items of coverage and they got us 60!”Jude Forbes, Account Director at Cake Pr

FAMOUS GROUSE

THE WORLD FAMOUS BURNS SUPPER“All the interviews went extremely well and talking to Trevor Nelson on BBC Radio 1Xtra stood out as a highlight! Radio Relations managed the campaign extremely well and I was most impressed with how smoothly it went on the day, we were well informed and well briefed by the team.” Katie Stollery, PR Manager

KERRYGOLD BUTTER

PURE MOMENTS“Our expectations were really fantastically managed, we were told at all stages exactly what to expect and in most cases we got more than we expected.”

Nicola Hamilton, Account Manager at Lawson Dodd

OZ CLARKE

THE IDEAL GIFT FOR CHRISTMAS“The radio day had a really relaxed and professional atmosphere which is what I’ve come to expect of Radio Relations. We had an amazing return on investment.”

Kate Jones, Account Director at Fido PR

The Relations Group has worked with hundreds of brands, organisations and charities for over the last decade and secured top quality coverage for a wide variety of topics. As leaders in the industry, our service is second to none, and our clients know that. Take a look at what some of them have to say about what we do...

WANT MORE? WE HAVE VIDEO TESTIMONIALS - CLICK HERE

FOOD AND DRINK

CONNECTING YOU TO THE MEDIA“First and foremost, we are a newsroom that consistently provides

high quality stories to the media. Over the years, we have built up

strong relationships with journalists and producers so that after a decade in the industry we’re one of the most recognised and reputable consumer

content providers in the UK.”

PHIL BROWNESenior Campaign Leader

You’ll hear our work on BBC, commercial and community radio stations and you’ll see it on national and regional TV, major websites, and across social media feeds such as Twitter and Facebook.

IMN consists of a specialist team of broadcast journalists, producers and experienced digital producers who work together to generate editorial and feature based stories.

We have built a team who are deeply passionate about the media industry and as so, we are proud to have built long-lasting relationships with presenters, producers, researchers, editors and media groups such as Bauer, Global Radio, GMG, Sky and the BBC.

Presenters and producers rely on the team at IMN to come to them with interesting and news worthy content for their shows and websites.

INDEPENDENT MEDIA NEWS HAS PROVIDED CONTENT FOR...

+ HUNDREDS MORE

FOCUS ON:

COCA-COLA

CASE STUDIES

MISSION:To celebrate the 125th anniversary of Coca-Cola in 2011 and highlight the brand as the world’s biggest soft drink, Coca-Cola ran a day of radio interviews discussing what makes it such a cultural reference point across the globe.

To achieve this, we had Daniel Morris, a Coca-Cola bottle collector, and Liz Lowe, an official Coca-Cola representative in the studio. Daniel and Liz were able to discuss the origins of the brand in celebration of its 125th anniversary, why it’s so iconic and how it’s been woven through history.

ROUTES TO COVERAGE:Radio Interviews

COVERAGE HIGHLIGHTS:Sky News Radio, BFBS, Big City Radio

CAMPAIGN IN NUMBERS:Coca-Cola secured a reach of 32.8 MILLION listeners with over 3 HOURS worth of coverage.

Coca-Cola’s message was aired across a total of 31 radio stations up and down the UK.

CLICK TO VIEW CASE STUDY ONLINE

FOOD & DRINK

POM-BEAR

NATIONAL PICNIC WEEK 2014Misson: Pom-Bear used National Picnic Week to successfully position themselves as the leading family friendly snacks brand; they achieved this by becoming the official sponsors of National Picnic Week 2014 and utilising three main routes to coverage – Radio interviews, talking features and editorial competitions.

During National Picnic Week, Debbie Bird (a mother and editor of leading parenting website, ‘BabyWorld’) was in the studio talking about research commissioned for National Picnic Week highlighting the pressures upon parents that can impact the amount of time spent with their chil-dren. Debbie was able to discuss in detail the strain that parents face, what they can do to create more time to spend with the kids and of course, the popularity and ease of going on a picnic!

The Talking Feature, distributed to 65 radio stations UK wide, discussed the idea behind National Picnic Week presented this year by Pom-Bear, and for the editorial competitions, a fantastic fam-ily hamper was given away that included a Pom-Bear teddy, blanket, flask and two multipacks of Pom-Bear snacks.

Routes to Coverage: Radio Interviews, Competitions, Talking Features and a ‘National Picnic Week Presented by Pom-Bear’ Infographic distributed online and across Social Media.

Coverage Highlights: BFBS, Gem 106, Wave 105, Metro Radio, Free Radio Birmingham, Juice 107.6 Liverpool.

Pom-Bear secured a reach of 3.09 million listeners with almost

6 hours worth of coverage.

Pom-Bear’s campaign secured

a total of 106 items of coverage up and

down the UK.

TYPHOO

BEST OF BRITISH - ST. GEORGES DAYMission: In the lead up to St. George’s Day, Typhoo Tea wanted to position themselves as the quintessential British brand. To achieve this, they commissioned research into what makes Britain ‘British’, using TV personality and adventurer Ben Fogle as a celebrity spokesperson.

Ben was able to talk with authority about what separates Britain from other countries and what specifically defines ‘British-ness’, being such a well seasoned traveler himself.

To go alongside the interviews, Typhoo Tea also ran editorial competitions to celebrate St. George’s day, giving away everything you would need for a perfect cuppa. The prize pack included a Typhoo tea pot, a mug and a year’s supply of Typhoo Tea, among other goodies.

Routes to Coverage: Radio Interviews and Competitions.

Coverage Highlights: BFBS, BBC Radio Newcastle, BBC Radio Tees, BBC Radio Berkshire, Gem 106.

3.98 million listeners with 1 hour 32 min-utes worth of cover-age. Through compe-titions, they secured a reach of 6.17 mil-lion listeners with 1 hour 40 minutes worth of coverage.

CASE STUDIES

TRACKER

NEIGHBOURHOOD NATURE TRACKERSMission: Tracker wanted to raise awareness of their continuing support of active lifestyles within families and provide a solution for those families who find getting out in green spaces difficult or boring.

To achieve this, Tracker commissioned research revealing a surprising number of 18-24 year olds admit having little or no basic knowledge of nature. To discuss this further, Tracker used wildlife and science TV presenter, Kate Humble, and Tony Lorman from Tracker who was involved in the research to discuss why children are losing interest in the outdoors and how families can inject some outdoor fun into their lifestyles.

Routes to Coverage: Radio Interviews.

Coverage Highlights: BBC Radio Newcastle, BBC Radio Kent, BBC Radio Norfolk, BBC Radio Three Counties, BBC Radio Tees, BBC Radio Bristol, BBC Radio Cumbria, BBC Radio Berkshire, BBC Radio Somerset

1.09 million listeners with 2 hours 45 minutes worth of coverage.

16 items of coverage (including 9 BBC stations)

BURTS CHIPS

FATHER’S DAY 2014Mission: Burts Potato Chips used Father’s Day 2014 as a platform to commission research looking into the extra mile that Dads go for their families and how for most Dads, just spending quality time with their children on Father’s Day is the best gift they could receive.

To discuss the research we had Paul Hooker in the studio, a father himself and successful ‘Daddy blogger’, as well as Leanne Bramhall from Burts Chips. Together, Paul and Leanne were able to discuss what makes the perfect Dad and why Father’s Day is so important to celebrate.

Routes to Coverage: Radio Interviews and Talking Features

Coverage Highlights: Heart Yorkshire, Downtown Radio, Big City Radio.

Burts Chips secured a reach of 2.04

million listeners with 3 hours worth of coverage. Burts

Chips campaign secured a total of 75 items of coverage up

and down the UK.

CLICK TO VIEW MORE CASE STUDIES ONLINE...

FOOD AND DRINK

FOCUS ON:

GUINNESSMISSION:To celebrate St. Patricks Day and promote Guinness as the number one Irish brand, Guinness commissioned research looking into the grumpiness of Brits around this time of year following a long winter, and as it turns out, Ireland was voted the friendliest place to live!

To discuss the research further, Guinness used well known comedian and TV personality Patrick Kielty, who was able to talk about why British men in particular find it so difficult to be friendly and how people can celebrate St. Patrick’s Day in style.

ROUTES TO COVERAGE:Radio Interviews

COVERAGE HIGHLIGHTS:TalkSport, BFBS, Key 103, BBC Radio Wales, BBC Radio Merseyside, Wave 105

CAMPAIGN IN NUMBERS:Guinness secured a reach of 7.1 million listeners with over 2 hours 53 minutes worth of coverage.

Guinness’s message was aired across a total of 23 Radio Stations up and down the UK.

CLICK TO VIEW CASE STUDY ONLINE

WE DON’T JUST SPECIALISE IN FOOD & DRINK.

TAKE A LOOK AT OTHER SECTORS WE WORK IN:

FINANCE & PROFESSIONAL SERVICES

CHARITIES

HEALTH & PHARMACEUTICALS

TOYS, LEISURE & ENTERTAINMENT

ENERGY, TRANSPORT & MOTORING

TECHNOLOGY

RETAIL, FASHION & COSMETICS

HOME, OFFICE & GARDEN

B2B

FOR MORE INFORMATION, GET IN TOUCH.

PHONE: 020 7158 0000

EMAIL: hello@relationsgroup.co.uk

WEBSITE: relationsgroup.co.uk

RADIO, TV AND ONLINE PR SPECIALISTS