Accelerate the Growth of

Women Entrepreneurship

in Indonesia

To empower women to become economically

independent and attain greater prosperity by

embracing entrepreneurial activities

femina MISSION

To empower our communities,

modern Indonesian women

femina Women Entrepreneurship MISSION

50.000.000 National Entrepreneurs

39 Million Women Entrepreneurs

98.9% Micro Entrepreneurs

Women in Business

Source: BPS-Statistics Indonesia

80%

20% Homemakers

+ + 65%

13%

In 2010, 13 from 100 femina readers are entrepreneurs

Source: AC NIELSEN, MEDIA INDEX

78% Working Women

Entrepreneurs

Employees

* 2%: College Students

FEMINA WOMEN ENTREPRENEURS COMMUNITY

ACTIVE PARTICIPANTS

6.293

ONLINE COMMUNITY

2.766

FEMINA GROUP ENTREPRENEURS COMMUNITIES

(Other Magazines)

4.337

TOTAL 13.396

Reached out & Engaged with over 12,000 women around Indonesia

Inspired over 22,5 million people through print

and electronic media

Pekanbaru

Palembang

Jakarta

Bandung Yogyakarta

Solo Surabaya

Banjarmasin

Bali

Makassar

Manado

Balikpapan

Medan

7 7

MICRO ENTERPRISE

SMALL

ENTREPRISE

MEDIUM

ENTERPRISE

BIG

ENTERPRISE

femina Women Entrepreneurship Business Scale 2010-2011

Source : Small-Medium Enterprises data, femina Women Entrepreneurship Seminar and Workshop in 12

cities, 2010/11

REV : > 50 Billion/Year

REV : 1 - 50 Billion/Year

REV : 0.2 - 1 Billion/Year

REV : ≤ 0.2 Billion/Year

8

7% femina Women Entrepreneurs are able to EXPORT their goods

8

femina Women Entrepreneurship Most Popular Business Sector 2010/11

Source : Small-Medium Enterprises data, femina Women Entrepreneurship Seminar and Workshop in 12 cities, 2010/11

9

Challenges Women Entrepreneur

• Lack in business knowhow

• Lack of network between UKM entrepreneurs

• Lack of support from entrepreneurs and environment, including families

• Access to funding

Research Questionnaire Wanita Wirausaha 2010

9 wanita wirausaha femina

ENTREPRENEURSHIP SEMINAR

ENTREPRENEURSHIP

WORKSHOP

WOMEN ENTREPRENEURSHIP

COMPETITION

POWER LUNCH/LEADERSHIP SESSION

BAZAAR/EXHIBITION

ONLINE COMMUNITY

www.wanitawirausaha.femina.co.id

FEMINA AWARD @INACRAFT

Entrepreneurial

Winning

Women

Program

Continuous education &

sharing session around Indonesia

360O Education Process

Promotion on Magazine Coverage on Magazine

Online:

- Website

- Social Media

Off Air Activation

- Workshop

- Seminar

- Competitions

- Bazaar

- Power Lunch

- Femina Award @ Inacraft

SEMINAR YOGYAKARTA

SEMINAR MAKASSAR

Announcement and Collection of Finalists for Women Entrepreneurship 2012 Award

Judging Announcement

SEP NOP DES JAN FEB

TIMELINE 2011/2012 MAR

SEMINAR JAKARTA

APR

EDITORIAL : RUBRIK TETAP – INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC

Women Entrepreneurship

Booklet

SEMINAR BALI

12

ONLINE: RUBRIK TETAP – INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC

FUNDING: FACILITATING CREDIT NEEDS THROUGH WANITA WIRAUSAHA

OKT MEI

FESTIVAL / BAZAAR JAKARTA

SEMINAR MEDAN /

PALEMBANG

SEMINAR BALIKPAPAN

SEMINAR SURABAYA

Awarding

wanita wirausaha femina

Celebration Closing for the Year

Women Entrepreneurship

Booklet

Women Entrepreneurship

Booklet

Our Partners & Collaborators

Pasar Tanah Abang Blok A ◦ WTC MANGGA DUA

Local Entrepreneurship Organizations ◦ Local Women

Organizations ◦ Local Printed & Electronic Media

2010 Award Recipients

14 wanita wirausaha femina

PEMENANG I

RAKHMA SINSERIA

COFFEE TOFFEE (Kedai Kopi)

15 wanita wirausaha femina

PEMENANG II

CHRYSANSIA CHITRA

CHEF’s KITCHEN (Roti Khas Eropa)

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PEMENANG III

DINAR SANTOSO

SIMPLY IDEA (Bedding untuk Anak)

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PEMENANG PENGHARGAAN I

INTAN ANGGRAENI

DREAM FLAVOURS (EO Pesta Anak)

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PEMENANG PENGHARGAAN II

NI MADE SUTHARI DEWI

KARUSELKID (Busana Anak)

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PEMENANG PENGHARGAAN III

OKTAVIA ERDYAN

TERRANT BOOKS (Penerbit Novel Remaja)

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PEMENANG KATEGORI KHUSUS SOCIAL ENTREPRENEUR

HANEDA ANANTA &

ENDAH STUTJIHATI

CAREMOMMIES (Sulam Perca)

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PEMENANG KATEGORI KHUSUS GREEN ENTREPRENEUR

IRENE HOLLIE

IRENE RECYCLINDO

(Daur Ulang Sampah)

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PEMENANG KATEGORI KHUSUS PEMANFAATAN POTENSI LOKAL

MYRNA MUNADI

TAQILLA (Tas Laptop/Netbook)

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