Facebook: Facebook Pages, Ads, and Viral Marketing
Munindra Khaund, University of Illinois at Springfield
What is Social Networking?“A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others.”
Wikipedia
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Why Social Networking for Non-Profits?“Social networking platforms give nonprofits a forum for meeting like-minded organizations and potential supporters, and provide a medium for spreading their messages beyond the immediate community.”
Alan RosenblattInternet Advocacy Center
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What is Facebook?
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“Facebook gives people the power to share and makes the world more open and connected.”
Social Media Sites
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Source: Techcrunch
Unique Visitors
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Source: Techcrunch
Facebook: Profile and Pages Profile
Create account and set up profile Add picture Make friends Interact Settings
Pages Visible to everyone Unlimited number of fans Send updates to all your “fans”
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Facebook: Profile
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Facebook: Safety Features User Profile Information
For example - Facebook has user profile controllers in place so that members can choose what information they want or do not want to display to others.
On Networking Sites, Learning How Not to Share Information Sharing Adding Apps
April 22, 20239
Facebook: Settings Friends Settings
How to Friend Mom, Dad, and the Boss on Facebook...Safely
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Facebook: Pages Profiles that represent
individual businesses: authors, events,
organizations, product, brand
Build a community Add images and videos Fans and supporters
Tip: Keywords in the title of the page
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Facebook: Creating a Page1. What category your page falls into2. Details about the business or individual3. Publish your page
KEYS Make it personal Update regularly Add photos, events, notes, video, wall Promote your page
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Facebook: Social Ads Business or brand - to promote a product or
service 100% branded by the advertiser Link to a page, application, or external
website
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Facebook: Social Ads
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Viral Marketing Marketing messages passed on from one
individual to another – Hotmail "word-of-mouth," "creating a buzz,"
"leveraging the media“
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Elements of Viral Marketing Hotmail – gave a product/service Used existing networks Took advantage of networks and resources Friends and family could join easily Product/service scaled easily
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Viral Marketing Data 70% of viral marketers report increasing
brand awareness – Jupiter Research
87% of advertisers find interactive marketing more effective than traditional media – Forrester Research
86% predict social advertising to become even more effective, making it the single most promising advertising channel – Forrester Research
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Facebook: User Data 175 million users in Facebook 45% of Facebook’s US audience is 26yrs old or older. 276% growth in 34-54 year old users The fastest growing segment in the US: Women over
55, up 175.3%.
Facebook Average user has 120 friends on the site More than 3 bn minutes spent on Facebook each day (worldwide) More than 15 mn users update their statuses at least once each day More than 3.5 mn users become fans of Pages each day
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Facebook: Marketing Data 175 million users in Facebook Stable and trusted platform Connect with consumers Participate in conversations
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Facebook: Higher Education Pages
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Facebook and Non-Profit Organizations ACCION International Doctors Without Borders Humane Society NPR PBS World Wildlife Fund
2009 Nonprofit Technology Conference How to Use Social Media for Social Change The Facebook Marketing Toolbox
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Facebook and Academe The Facebook Marketing Toolbox A Facebook App for Every Occasion… Even
Recruiting Social Networking Websites and Teens: An
Overview Adults and Social Network Websites Colleges and Universities Adopt Social Media to
Recruit and Research Potential Students How Not to Lose Face on Facebook, for Professors On Facebook, Scholars Link Up With Data
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