Everything You Need to Know About Local Search
Kevin GibbonsManaging DirectorBlueGlass
[email protected]@kevgibbo
"Think globally, act locally"
-- Paul McCartney
How Would I Optimise Content For Local Searches?
Have a Local Digital Strategy to Target Across the Full Buying Cycle
http://searchengineland.com/research-56-percent-go-searches-carry-local-intent-190655
Complete Your Profile in Full - Opening 6 Quality Images
Ensure you have: ● 6+ high quality photos● 1 high res logo● Address & accurate map location● Phone number● Opening Hours
https://www.google.co.uk/business/
Use Google Map Maker to Add Locations & Change Local Info
http://www.google.com/mapmaker
Get People Talking About You Locally to Build Local Trust & Authority
https://moderncomment.com/customer-feedback-stats
Photography is Huge in Local - Hire a Great Photographer & Geo-Tag Your Images
Upload Photos & Allow People to Use Publicly with Image Link Credits
Use Local Business Schemas & Rich Snippet Reviews
Understand the local schemas you can use:
● Local Business Schema● Rich Snippet Reviews● Google Schemas
Find Historic/Uncommon Local Knowledge to Create Unique Online Content
Dig deep - visit your local library to find historic information that isn’t published online and no-one else knows!
Make Sure You’re Mobile Friendly - 56% of Mobile Searches Have Local Intent!
http://searchengineland.com/research-56-percent-go-searches-carry-local-intent-190655
Search Results Are Becoming More Targeted to Your Location - Localise Your Content
Run Local Advertising Campaigns to Send Geo Brand Signals to Google
Connect with Local Bloggers & Influencers
Promote Using Locally Targeted Paid Search & Social Campaigns
https://www.facebook.com/business/a/local-awareness
Research Local Data to Give it a Newsworthy/PR Angle
We developed an Interactive Most Romantic Cities Guide to generate online coverage for WeLoveDates from Mashable, The Independent, AskMen, Huffington Post and more.
Build Citations - Links from Local Domains & Mentions of Business Online
For Multi-Locations - Submit Individual Landing Pages to Google My Business
Volume of Reviews is Huge Ranking Factor - Find Ways to Incentivise
https://moderncomment.com/customer-feedback-stats
Nearest Location is Important - You Don’t Want to Travel 25 Miles for Pizza
Create Better Local Content Than Anyone Else on the Web
Get to Know Power Reviewers as a Business, Be on Their Radar
Understand Google Local Search Hubs
http://moz.com/learn/local/local-search-data-uk
Finally - Put Your Customers First, Reputation is Everything
Always build for the bigger picture!
"Think globally, act locally"-- Paul McCartney
