ServiceDesignDrinksEventExperienceDesign
A P E R T O / J U N E 2 5 , 2 0 1 4
Katharina-Paulus-Str.Claudia Brückner@clastronautin
Event Experience Designer. Event Concepts. Event Management. Innovation Facilitator. Design Thinking Coach.
Katharina-Paulus-Str.
Why are you going to Conferences?
Katharina-Paulus-Str.
Learning. Inspiration. Networking. Exchange. Experience the Topic.
Why are you going to Conferences?
Katharina-Paulus-Str.
And what do you get?
Photo: Rob Hyndman
this.
Katharina-Paulus-Str.
Why this gap?
Katharina-Paulus-Str.
21Century Conference Participants
speaker has no exclusiveknowledge anymore
access to knowledge & resources
N E W R O L E O F T H E E X P E R TN E W R O L E O F T H E A U D I E N C E
tools for collaboration& co-creation
Katharina-Paulus-Str.
Status quo ConferencesStatus quo Conferences
most Conferences are as interactive, inspiring & collaborative as watching TV
Katharina-Paulus-Str.
Conferences fail, because they don't design interactions.
Katharina-Paulus-Str.
Because Learning, Inspiration,Networking, Exchange & Experiencing the topicare based on (human) interaction.
Why Interaction ?
Katharina-Paulus-Str.
Can we design human Interactions ?
no.
facilitate (human) interactions at conferences
by designing Event Experiences
Katharina-Paulus-Str.
Designing event experiences that facilitate (human) interactions.
Event Experience Design
Katharina-Paulus-Str.
What has this to do with Service Design?
How to …design event experiences that facilitate (human) interactions?
Design Touchpoints & the journey between them
Katharina-Paulus-Str.
Touchpoints: Activity & Space
O N L I N E & O F F L I N E
online & offline activities & spaces
activities that facilitate interaction between participants
spaces that facilitate interaction between participants
A C T I V I T Y S PA C E
Katharina-Paulus-Str.
beyond the event
Touchpoints & the journey between them
P R E - , E V E N T, P O S T-
online or offline activities & space: before, at & after the event
online & offline activities that facilitate interaction between participants
online & offline space that facilitates interaction between participants
A C T I V I T Y S PA C E
Katharina-Paulus-Str.
P R E - P O S T-E V E N T
Event Experiene Design
Networking & ExchangeLearning & Inspiration
Experience Topic
A C T I V I T Y
S PA C E
Katharina-Paulus-Str.
P R E - P O S T-E V E N T
Event Experiene Design
Networking & ExchangeLearning & Inspiration
Experience Topic
A C T I V I T Y
S PA C E
now
Katharina-Paulus-Str.
P R E - P O S T-E V E N T
Event Experiene Design
Networking & ExchangeLearning & Inspiration
Experience Topic
A C T I V I T Y
S PA C E
possible
Katharina-Paulus-Str.
Event Experience Design Cases & Examples
Katharina-Paulus-Str.
Event Experience Design
P R E - P O S T-E V E N T
Event Experience DesignSXSW Panel Picker
S PA C E
Event Experience DesignSXSW Panel Picker
S PA C E
Katharina-Paulus-Str.
P R E - P O S T-E V E N T
Networking & ExchangeLearning & Inspiration
A C T I V I T Y
S PA C E
SXSW Panel Picker
Katharina-Paulus-Str.
Event Experience Design
P R E - P O S T-E V E N T
S PA C E
Next Berlin: Conference App
S PA C E
Next Berlin: Conference App
Katharina-Paulus-Str.
P R E - P O S T-E V E N T
A C T I V I T Y
S PA C E
Next Berlin: Conference App
Networking & ExchangeLearning & Inspiration
Photo: Service Design Berlin
Service Experience Camp
S PA C E
Photo: Service Design Berlin
S PA C E
Photo: Service Design Berlin
S PA C E
Katharina-Paulus-Str.
P R E - P O S T-E V E N T
Service Experience Camp
A C T I V I T Y
S PA C E
Networking & ExchangeExperience Topic
Katharina-Paulus-Str.
Event Experience Design
P R E - P O S T-E V E N T
CoThinkTank
Photo: tackle Service Design
A C T I V I T Y
Photo: tackle Service Design
A C T I V I T Y
Photo: tackle Service Design
A C T I V I T Y
Sketch: tackle Service Design
A C T I V I T Y
Katharina-Paulus-Str.
P R E - P O S T-E V E N T
A C T I V I T Y
S PA C E
Networking & ExchangeExperience Topic
CoThinkTank
Katharina-Paulus-Str.
Other Tools
Katharina-Paulus-Str.Host/Organiser
Speaker
Sponsor
AttendeeAttendee
Other Tools: Stakeholder Map
Katharina-Paulus-Str.
Other Tools: Blueprint
Icons: Olyn LeRoy, Dmitry Baranovskiy / The Noun Project
Customer Actions
Onstage / Visible Contact Employee Actions
Backstage/Invisible Contact Employee Actions
Support Processes
Physical Evidence
L I N E O F V I S I B I L I T Y
L I N E O F I N T E R A C T I O N
I N T E R N A L I N T E R A C T I O N
Katharina-Paulus-Str.
Other Tools: Desktop Walkthrough
Photo: big-design.org
Video: raumlabor berlin
Other Tools: Co-Creation
Photo: Gregor Fischer | re:publica 2012
Other Tools: Co-Creation
Photo: Gregor Fischer | re:publica 2012
Other Tools: Co-Creation
Katharina-Paulus-Str.
Event Experience Design
Learning, Exchange & Networking don’t just happen automatically.Interactions need to be facilitated.Use your tools, Service Designer!
Katharina-Paulus-Str.
ExerciseNote event experiences or create ideas that facilitate interactions between participants.
Katharina-Paulus-Str.
Event experience cases & ideas — #
Note event experiences or create ideas that facilitateinteractions between participants.
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Service Experience Campwww.serviceexperiencecamp.de • 13 - 14 Sept 2014, Berlin
See you atthe next event
servicedesignberlin.de
@SD_Berlin
fb.com/servicedesignberlin
claudiabrueckner.de
@clastronautin
