Transcript
Page 1: Engaging audiences in our research

Engaging audiences in our research

Ewen Le Borgne and Tsehay Gashaw

ILRI Komms Klinics SessionILRI, Addis Ababa, 6 June 2012

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The Komms Klinics approach

• Away from (just) tools, into communication processes

• Six broad communication areas

• Tools are still part of the picture

• Awareness raising and hands-on training sessions

• More trainers, more trainees

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The Komms Klinics approach

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Overview

1. What is it?

2. Why engage?

3. Where and when?

4. How?

5. With whom?

6.| What more?

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1. What is engagement?

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• Ongoing exchange, conversation, interest, action

• Motivated by one or both but fuelled – progressively it becomes important for both

1. What is engagement?

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1. What is engagement?

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• Hopefully leading to greater outcomes

• 1+1=3

1. What is engagement?

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2. Why engage?

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2. Why engage?

WIIFM?

What’s in it for me?

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2. Why engage?

Bigger picture

And a wider skillset

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2. Why engage?

Better questions

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2. Why engage?

Better atmosphere

More trust!

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2. Why engage?

Long term, sustainable results

Or targeted short results

Research uptake

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3. Where and when?

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3. Where and when?

At effective meetings and events

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3. Where and when?

In the field

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3. Where and when?

In online conversation spaces

Using social media

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3. Where and when?

Everywhere

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3. Where and when?

When?

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3. Where and when?

When?

All the time!

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4. How to engage?

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4.How to engage?

You: Remain authentic

Give credit

Share!!!

Keep it fun

But focused

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4.How to engage?

Them: Listen

Be receptive

Be sensitive

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4.How to engage?

Them

You

You Them

= =

Them You

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4.How to engage?

You & them: a culture of engagement

Clarity

Trust

Time & relentless efforts

Collaboration & compromise

Honest broker/ process facilitation

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4.How to engage?

Activities:

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4.How to engage (in practice)?

Designing participatory meetings, events, processes

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4. How to engage (in practice)

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4.How to engage (in practice)?

Using open, social, engaging tools, soliciting

feedback

Social

Media

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4. How to engage (in practice)

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4. How to engage (in practice)

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4. How to engage (in practice)?

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4. How to engage (in practice)?

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4.How to engage (in practice)?Sharing your work

(work out loud)

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4.How to engage (in practice)?

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4.How to engage (in practice)?

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4.How to engage (in practice)?

Doing research differently (innovation, action research, MSPs)

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4.How to engage (in practice)?

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5. With whom?

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5.With whom?

Your team?

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5.With whom?

Your partners?

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5. With whom?

Farmers?

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5.With whom?

Policy-makers, donors?

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5.With whom?

Via multi-stakeholder platforms?

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A quick summary perhaps?

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Summary

• Engage because it matters for sustainable results

• Engage on the scale

• Through meetings and social tools

• Throughout activities (all the time!)

• With authenticity, time, trust, continuous efforts, a careful process

• With various parties, from team to MSPs

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6. What’s more?

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Resources

• This session on the ILRI training wiki

• Examples of (events and more) on the ILRI Maarifa blog

• Engaging policy makers

• ODI’s approach to engagement

• Social learning examples in the workplace

• Working out loud

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More about Komms Klinics

• Visit our Komms Klinics training wiki: http://ilri-training.wikispaces.com

• Find out more and contact Tsehay, Ewen or Peter

• Find answers to communication questions: http://ilri-comms.wikispaces.com

• Find out about the activities of ILRI’s communication team: http://infoilri.wordpress.com

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International Livestock Research InstituteBetter lives through livestock

Animal agriculture to reduce poverty, hunger and environmental degradation in developing countries

ILRI  www.ilri.org


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