Download - Engagement at work
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General Electric: Engagement at Work
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-How General Electric Currently Connects With Us-
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Think Big, Dream Big, Believe Big, and the Results Will Be Big
The Big Picture: Nothing Changes If Nothing Changes
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Target Audience“Where ideas are incubated”
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Targeting Through Social Media “A brand is no
longer what we tell the customer it is
it is what they tell each other it is.”
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WebPage Modifications and
Adoptions● Industry SpecificNewsletters
● Q & A Section
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Online Advertising
Is This Native Enough...Too Much?
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Inbound Marketing & Mobile“Forget about getting in your customer's’ face when they’re not looking at you...
Focus on getting found where they are looking”
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KPI and Budget“If You Can’t
Measure it, You Can’t Improve
it”
No! Half of Your Money Spent On Advertising Will Not Be Wasted
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Engagement at Work