Transcript
Page 1: Engage Me: Momentum through Innovative Engagement

MOMENTUMthrough Innovative Engagement

Ehon Chan 1 October 2009 Engage Me

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This is not your ordinary headphone…

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Volunteers Engagement Levels

Simple actions

Easy actions

Specific, tangible actions

Active members

Advocates

Professional activists

SYMPATHISER

ACTIVIST

Adapted from: Priscila Brice-Weller

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Sympathisers

Activists

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Momentum Design

Insights

Compelling

Mission

Win-Win

Power Offer

Design

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Momentum Execution

Power Offer

Execution

Satisfaction

Engagement

Retention

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The Momentum Effect

Insights

Compelling

Mission

Win - Win

Power Offer

Design

Power Offer

Execution

Satisfaction

Engagement

Retention

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Keep things simple

Less is MORE

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Learn to LET GO

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Most organisations are worried about losing control of their “brand”

Yet, more and more people are investing in brand that reward their participation


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