Investor Presentation

January’ 2010

Confidential 1

DisclaimerDisclaimerThis Confidential Presentation (“CP”) contains proprietary and confidential information regardingEmami Limited (or “EMAMI”).( )

The CP is prepared by Emami Limited based on the published information available and has notindependently verified any of the information contained herein.

The sole purpose of the CP is to enable the recipients to evaluate the Company for anyinvestment decisions. The CP may not contain all the information that recipients may desire orneed. Recipients must rely solely on its own judgment, review and business analysis ininvestigating and evaluating the information contained herein. Consequently, Emami Limited andinvestigating and evaluating the information contained herein. Consequently, Emami Limited andany of their directors, employees, shareholders, affiliates or agents shall not be liable for any lossor damage (direct or indirect) suffered as a result of reliance upon any statements contained in, orany omission from the CP and any such liability is expressly disclaimed.

The CP does not constitute an offer for sale of or an invitation to purchase the equity interest inthe Company and the information contained herein will not form the basis of any contract. It ismerely a solicitation of interest with respect to the investment in the Company.

The CP is furnished strictly on confidential basis to the recipient and the circulation and copying ofthe information embodied herein is restricted. Emami Limited reserves the right to request thereturn of the CP and any other information made available either along with it or separately at itsown discretion and will.

Confidential 2

Table of ContentsSection

Table of Contents

Company Overview 4

Current Situation Analysis 16II

I

y

Restructuring 21

B i St t 24

III

IV Business Strategy 24

Financials 26

IV

V

Key Investment Highlights 37

Annexure 39

VI

VII Annexure 39VII

Confidential 3

Section: I

Company Overview

Confidential 4

Company OverviewCompany Overview

Emami Limited, the flagship company of the Emami Group, is a leading FMCG player in India

The Company is promoted by Kolkata-based industrialists, Mr. R.S. Agarwal and Mr. R.S.Goenka

Emami has been in the health, beauty and personal care products space since the last 30 yearsand has sustained its prominent position in Ayurveda products

With an extensive research and development cell it has developed strong brands like ‘Navratna’With an extensive research and development cell, it has developed strong brands like Navratna , ‘BoroPlus’ and ‘Fair and Handsome’

Prudent and effective management has ensured that ~80% of its production is in tax exemptzoneszones

Listed on BSE and NSE with a market capitalization of over Rs 40 bn ($904mn)

Gross revenue of Rs 7.5 bn ($163mn) in FY 2009 with a revenue CAGR of 20% over last 5 years

Confidential 5

Business PhilosophyBusiness PhilosophyIdentify niche segments which are –

800800

1000

o Mass market categories

o With high gross margin333

200

400

600

8003 yrCAGR

+34%

o Where competition is not much active 0

200

2005-6 2008-9Fair and Handsome

Continuously invest and build the category and grow it large

17792000 14331600 510500600

ns

ns

110500

1000

1500

390400

800

1200

20030040050011 yr

CAGR

+28%

11 yrCAGR

+13%

9 yrCAGR

+35%s. in

Mill

ion

s. in

Mill

ion

1100

1997-98 2008-90

400

1997-98 2008-9

350

100

1999-00 2008-9Navratna Oil Borpolus Cream Menthoplus Balm

Rs

Rs

Confidential 6

Snapshot of power brandsSnapshot of power brands

Power Brand SegmentMarket

SizeMarket

SizeEmami’s Market Share in %

2005 2008g(INR in

Millions)(USD in Millions)

Navratna Oil Cooling oil 3,970 85.4 48 51

Boroplus Cream Antiseptic cream

2,237 48.1 65 73

Zandu & Mentho Headache balm 3,507 75.4 54 61Plus BalmFair & Handsome Men's fairness

cream# # -- 63

Boroplus Powder Prickly heat powder

1,648 35.4 23 18

Fast Releif Pain reliever 2,027 43.6 7 13Sona Chandi & Zandu

Chyawanprash 2,117 45.5 16 15

# 30% of Fairness Cream market, i.e., Rs. 4089 mn (USD 88 mn)

Confidential 7

Source: Industry Reports

Domestic reachDomestic reach

Strong foothold in rural India

Nation-wide domestic distribution network • 2800+ distributors, • 400 000+ retail outlets• 400,000+ retail outlets, • Brand reach 2.6mn outlets

Domestic Sales on Cash

Sales channels are divided into rural andurban sales territories

Strategic tie-ups with• IOC Petrol Pumps• ITC E - Choupal

With the acquisition of Zandu the networkhas further strengthened in western India

Confidential 8

Distribution channel architectureDistribution channel architecture

UrbanRural

Retail networkModern trade channel

Tie up with ITC e-chaupal

Tie- up with District IOC

Petrol Pumps

Emami Mobile Traders and

Small village shops

Coverage of Coverage of Coverage of Coverage of Coverage of 780 thousand 400 thousand

outlets

g2200 outlets

gfour states 200 petrol

pumps780 thousand households

Confidential 9

Global reachGlobal reachInternational business contributes to 14% of the total business

EUROPE CIS

CIS

Europe, 2%Others, 6%

GULF AFRICA

AMERICA

ASIA CIS, 19%

Africa 24%

Europe, 2%

AMERICA

AUSTRALIA

SAARC, 20%

Middle East 29%

Africa, 24%

Region Share %

Middle East, 29%

Internationally, products available in 60 countries - strong presence in CIS, GCC, SAARC and African countries

Confidential 10

Research capabilitiesResearch capabilitiesFocus: New product introduction, cost control and product differentiationTeam comprises qualified doctors and specialized Ayurveda scientists; advisory panel

i i A di t likcomprising Ayurvedic experts like• Padmashree Vaidya Suresh Chaturvedi,• Dr. Hari Shankar Sharma (former Dean of Jamnagar University and Ayurvedacharya),• Dr. Hiroe Inamura (Director of Ayurvedic Research Society, Osaka, Japan) andDr. Hiroe Inamura (Director of Ayurvedic Research Society, Osaka, Japan) and• Dr. S. K. Mishra (ex-commissioner, Indian System of Medicines and Homeopathy)

A modern fully equipped laboratory with cGMP practicesState-of-the-art Himani Ayurvedic Science Foundation in Kolkata

Confidential 11

Emami vs IndustryEmami vs IndustryCategory-wise Performance

27.4%

23.9%25%

30%

Industry Emami

13.8%11.9%

19.2%17.2%

11.4%

14.7%15%

20%

0 3% 0.8%

6.2%

5%

10%

-3.2%

0.3%

-5%

0%

Thick Oil Antiseptic Cream Chyawanprash Balm Rubificient Prickly Heat Powder

Source: Industry Reports

Industry - beating performance in almost all categories with wide margins

Source: Industry Reports

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Low penetration: Big opportunityLow penetration: Big opportunity

86 1% 88.6% 91.5%90%

100%86.1%

71.0%

60%

70%

80%

90%

48.6%

22 0%

38.0%28.0% 30.0%

30%

40%

50%

60%

2.1%

22.0%

6.6%1.0%

0%

10%

20%

30%

Low penetration of major segments indicates long term growth story.

Company reports, Industry

Confidential 13

p j g g g y

New launchesNew launches

Ayurvedic OTC

Personal Care

Strong pipeline of new products

Confidential 14

g

Current shareholding patternCurrent shareholding patternShareholding Pattern (As on 30th Sep’ 2009) List of Institutional Shareholders

HSBC Gl b l I t t F dHSBC Global Investment Fund

T Rowe Price International

HDFC

DSP Blackrock

IDFC

Templeton MFTempleton MF

Morgan Stanley MF

Blackrock India Equities

BNP Paribas

Sampo Fund Management

G i A t MGenesis Asset Managers

KB India Growth Fund

Raised Rs 3100 mn ($66 74 mn) in July’ 2009 by issuing 10 mn fresh equity shares to QIBs

Confidential 15

Raised Rs. 3100 mn ($66.74 mn) in July 2009 by issuing 10 mn fresh equity shares to QIBs

Section: II

Current Situation Analysis

Confidential 16

The Zandu acquisitionThe Zandu acquisitionCentury old household name in India and a leading Ayurvedahealthcare company

It is a strategic fit for Emami with a strong research anddevelopment base in Ayurveda • Emami acquired

68 91% stake in ZanduLeadership position in pain balm (rubificient) category

Zandu was ranked 29th in the All India Brand Equity survey asper The Economic Times (ET) – ACN survey across all

68.91% stake in Zandu for Rs. 7130 Mn (USD 153 Mn)

per The Economic Times (ET) ACN survey, across allcategories.

Its brands have regularly figured in the ET survey of MostPopular brands in India Some of its prominent brands include

• The acquisition was completed in November 2008 and since thenPopular brands in India, Some of its prominent brands include

• Zandu Balm• Zandu Chyawanprash

K i J

2008 and since then Emami has taken over management control of Zandu• Kesri Jeevan

• Pancharishta• Nityam Churna

Zandu

Confidential 17

Zandu brandsZandu brands

Core brand growing steadily more than the industry average

Confidential 18

Strategic initiativesStrategic initiativesVarious strategic initiatives undertaken to enhance value

Effective April 2009 production commenced at Pantnagar unit in the tax free zone ofEffective April 2009, production commenced at Pantnagar unit in the tax free zone ofUttaranchal

Increase in Sales relaisations at Zandu for reduction in trade margins by around 10%.

More focus on the core business, residual non core investments including Zandu Chemicalsbusiness was hived off

SAP initiative - streamlining Zandu operations and support systems

Hired global consulting firm E&Y to recommend synergetic benefits in Supply Chain, Logisticsand CFA arrangementsand CFA arrangements

Post acquisition integration process underway

• Streamlining of sales channels

• New marketing strategies to drive penetration and consumption

Confidential 19

Marketing initiativesMarketing initiatives

Cross promotions started

Zandu Balm introduced in new rejuvenatedpackaging to counterfeit duplicates

An aggressive electronic media campaign launchedrecently

Hired Evolve Creations, UK to enhance anddevelop new packaging for Zandu brands

Marketing experts like Mr. Alyque Padamsee arebeing consulted

I iti t d A ti M k ti R h th hInitiated Active Marketing Research throughORG

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Section: III

Restructuring

Confidential 21

RestructuringRestructuring

Revised Structure

Emami InfrastructureEmami InfrastructureTo be listed

Confidential 22

Restructuring (Contd.)Restructuring (Contd.)

Share Swap Details

Shareholders of Emami will receive 1 (one) share of Rs. 2/- each of Emami InfrastructureLimited for every 3 (three) share held by them in Emami Limited.

Existing Emami shareholders continue to hold shares in Emami of Rs 2/ eachExisting Emami shareholders continue to hold shares in Emami of Rs. 2/- each

Shareholders of Zandu received 14 (fourteen) shares of Emami Limited of Rs. 2 each for every1 (One) share of Rs. 100/- each held by them in Zandu.

Existing Zandu shareholders continue to hold shares in Zandu, now renamed as Zandu RealtyLimited, of Rs. 100/- each.

The Appointed Date for the Scheme of Arrangement isNovember 5, 2008.

Scheme became effective on

Approval of the Hon’ble Calcutta High Court vide its Order dated November 17, 2009

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Section: IV

Business Strategy

Confidential 24

Business StrategyBusiness Strategy

Aggressive promotion through celebritiesExpand distribution – reach rural Differentiated ‘Value For Money’ productsNew product to enter new categoriesBrand extensions

Drive Revenue

Brand extensionsEntry in new geographies – drive exportsLeveraging existing network

Benchmark A&P spends to industryStabilization of new launches and brands Grow NetStabilization of new launches and brandsCost control initiatives to continue Fiscal efficiency for units in backward areas

Grow Net profit

Foray into new categories - Hair Care, Baby Range and other new launches to drive revenue growth

Confidential 25

g

Section: V

Financials

Confidential 26

Consistent growth ….. toplineConsistent growth ….. topline

In Millions

$161

$124

$161

$90

$111

5 year$67

5 year 

CAGR 

+20%

Confidential 27

Consistent growth ….. EBIDTAConsistent growth ….. EBIDTA

In Millions

$29.1

5 year

$21.3

5 year 

CAGR 

$7 4

$11.4

$14.7

+39%$7.4

Confidential 28

A&P ExpensesA&P Expenses

$28.8In Millions

$20.9 $26.1 $26.9

$12.7

Higher A&P spends well reflecting in revenue growth

Confidential 29

g p g g

9MFY10 & Q3FY10 UpdateConsolidated

Q3FY10      9MFY10Standalone

Q3FY10      9MFY10

9MFY10 & Q3FY10 Update

Highlights :

NET SALES +30 3% +43 1% +30 1% +43 4%NET SALES +30.3%

+90 0%

+43.1%

+134 9%

+30.1%

+96 6%

+43.4%

+144 7%EBIDTA +90.0% +134.9% +96.6% +144.7%

PAT +93.9% +101.8% +104.7% +108.0%

EPS +59.2% +80.2% +74.2% +85.8%

Confidential30

Net Sales ………ConsolidatedNet Sales ………Consolidated

4000 7466

Inorganic+6.5%

llion

s lli

ons

llion

s lli

ons

+30.3% +43.1%

Inorganic+18.7%

2682

3495

2400

3200

4000

5219

7466

4500

6000

7500

Rs.

in M

ilR

s. in

Mil

Rs.

in M

ilR

s. in

Mil

Organic+23.8% Organic

+24.4%800

1600

1500

3000

4500

0

Q3FY09 Q3FY100

9MFY09 9MFY10

Net sales at Rs. 3496 mn grew 30.3% in the quarter. First nine months growth is g q g43.1% with net sales at Rs. 7466 mn. Inorganic  growth accounted for 6.5% and 18.7% of the growth respectively

Domestic sales grew by 29% in the quarter and 44% in the first nine months‐ Domestic sales grew by 29% in the quarter and 44% in the first nine months

‐ Exports grew by 36% in the quarter and 32% in the first nine months

‐ Institutional Sales (Defence supplies) grew by 49% in the quarter and 58% in the first nine months

Confidential31

( pp ) g y q

A. Categories leading the Domestic business growth were :

Navratna Cool Talc +110% Boroplus Prickly Heat Powder +18%

Navratna Oil +30% Malai Kesar Cold Cr +18%

Fair & Handsome

B l L ti

+28%

+28%

Boroplus Cream 

Zandu & Menthoplus

+15%

+12%Boroplus Lotion +28% pBalm

New launch Vasocare petroleum jelly also had a very good success despite 

+12%

the presence of a God Brand like Vaseline in the category

Glycerine Soap is receiving excellent market response

Confidential32

B. International Business at Rs. 886 mn grew by 32% driven by 54% growth in Middle East

Middle East +54% Emami is No 1 Men Face Care brand in UAE (54% m.s.), GCC (50% m.s.) and

dd e as

CIS +39%

38%

UAE (54% m.s.), GCC (50% m.s.) and KSA (65% m.s.) (Kingdom of Saudi Arabia).

B l d F i d H dSAARC

Africa

+38%

+15%

Boroplus and Fair and Handsome contributed over 50% of the total International business

Africa  15%

C. Institutional Business at Rs. 327 mn grew by 58% driven by introduction of new products and new SKUs in Canteen Stores Department

Confidential33

Earnings ………ConsolidatedEarnings ………Consolidated

EBIDTA+134.9%

EBIDTA+90.0% Inorganic Inorganic

195020001058

1000

1200

n M

illio

ns

n M

illio

ns

n M

illio

ns

n M

illio

ns

PAT+101.8%

PAT+94.2%

g+19.0%

Organic

g+51.5%

Organic830

13031200

1600

556

780

600

800

1000

Rs.

inR

s. in

Rs.

inR

s. inOrganic+73.0%

EBIDTA

Organic+83.4%

EBIDTA

830646

400

800402

200

400

0

9MFY09 9MFY10

0

Q3FY09 Q3FY10EBIDTAPAT

EBIDTA at Rs 1058 mn grew by 90% in the quarter and at Rs 1950 mn grew 135%EBIDTA at Rs. 1058 mn grew by 90% in the quarter and at Rs. 1950 mn grew 135% in the first nine months. Inorganic growth accounted for 19% and 51.5% of the total growth, respectively

‐ EBIDTA margins jumped to 26.1% from 15.9% in the same period last year.

PAT at Rs. 780 mn grew by 94% in the quarter and at Rs. 1303 mn grew by 102% in th fi t i th

Confidential34

the first nine months

9MFY10 ……… Consolidated Financials

Rs. in Millions

9MFY10 ……… Consolidated Financials

Particulars 9MFY10 % of Sales

9MFY09 % of Sales

Growth %

2008-9 % of Sales

Net Sales 7466.4 100% 5218.7 100% 43.1% 7490.1 100%Other Income 48.7 0.7% 18.8 0.4% 159.0% 78.2 1.0%Materials Cost 2598.3 34.8% 2082.3 39.9% 24.8% 3083.7 41.2%A&P 1532.0 20.6% 1172.5 22.5% 30.7% 1252.0 16.7%Staff Cost 437.9 5.9% 334.5 6.4% 30.9% 481.5 6.4%Ad & Oth E 997 3 13 4% 818 2 15 7% 21 9% 1398 8 18 7%Admn & Other Exp 997.3 13.4% 818.2 15.7% 21.9% 1398.8 18.7%EBIDTA 1949.6 26.1% 830.0 15.9% 134.9% 1352.3 18.1%Interest (Net) 245.6 3.3% 46.8 0.9% 424.8% 210.1 2.8%Depreciation 125.5 1.7% 56.2 1.1% 123.3% 83.5 1.1%Exceptional Item 28.0 0.4% - 0.0% - 0.0%PBT 1550.5 20.8% 727.0 13.9% 113.3% 1058.7 14.1%Tax 247.3 3.3% 82.4 1.6% 200.1% 141.2 1.9%Minority Interest - 0.0% 1 2 0.0% -100 0% 1 2 0.0%Minority Interest 0.0% 1.2 0.0% 100.0% 1.2 0.0%Profit in Associates - 0.0% 2.3 0.0% -100.0% 2.3 0.0%PAT 1303.2 17.5% 645.7 12.4% 101.8% 918.6 12.3%EPS - Rs. 18.1 10.0 80.2% 14.5

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Q3FY10 ……… Consolidated Financials

Particulars Q3FY10 % of Q3FY09 % of Growth 2008-9 % of Rs. in Millions

Q3FY10 ……… Consolidated Financials

Particulars Q3FY10 % of Sales

Q3FY09 % of Sales

Growth %

2008 9 % of Sales

Net Sales 3495.8 100% 2682.1 100% 30.3% 7490.1 100%Other Income 8.2 0.2% 0.8 0.0% 925.0% 78.2 1.0%Materials Cost 1205.6 34.5% 1045.4 39.0% 15.3% 3083.7 41.2%A&P 711.8 20.5% 548.8 20.5% 29.7% 1252.0 16.7%Staff Cost 152.5 4.4% 144.3 5.4% 5.7% 481.5 6.4%Admn & Other Exp 376.0 10.8% 387.5 14.4% -3.0% 1398.8 18.7%Admn & Other Exp 376.0 % 387.5 % 3.0% 1398.8 %EBIDTA 1058.1 30.3% 556.9 20.8% 90.0% 1352.3 18.1%Interest (Net) 74.1 2.1% 85.0 3.2% -12.8% 210.1 2.8%Depreciation 51.2 1.5% 19.2 0.7% 166.7% 83.5 1.1%

0 1% 0 0% 0 0%Exceptional Item 2.1 0.1% - 0.0% - 0.0%PBT 930.7 26.6% 452.7 16.9% 105.6% 1058.7 14.1%Tax 150.2 4.3% 52.7 2.0% 185.0% 141.2 1.9%Minority Interest - 0.0% 0.3 0.0% -100.0% 1.2 0.0%yProfit in Associates - 0.0% 2.3 0.1% -100.0% 2.3 0.0%PAT 780.5 22.3% 402.0 15.0% 94.2% 918.6 12.3%EPS - Rs. 10.3 6.5 59.2% 14.5

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Section: VI

Key Investment Highlights

Confidential 37

Key investment highlightsKey investment highlightsFastest growing FMCG company

Niche category player + innovator – in Therapeutic and Ayurvedic segment - strong entrybarriers for the competition

The top four Brands does not face any serious competitionThe top four Brands does not face any serious competition

With the acquisition of Zandu, we have one the strongest Ayurvedic Brand in our portfolio

Bigger basket of power brands and entry in new segments

Over 80% of the business comes from Wellness categories. These products offers healthbenefits and hence enjoys more stronger Brand loyaltybenefits and hence enjoys more stronger Brand loyalty

Continuity of Brand Directors who invests in each Brand with patience and nurture the sameto grow it large over a period of time

Superior gross margins in the industry – EBITDA margin before A & P 37%

Scaling up production from tax free zones

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g p p

Section: VII

Annexure

Confidential 39

Fair and Handsome Cream

o Launched in October 2005; first fairness cream for men in IndiaM k t i ti t d t R 4089 ($ 88 )

(Hi handsome, hi handsome )

o Market size estimated at Rs. 4089 mn ($ 88 mn)o Contributing significantly to the toplineo Sales grew by 48% in FY09 and 28% in 9MFY10o Launched Rs. 6/- spout pack of 7ml and Rs. 12/- pack of 12ml. o au c ed s 6/ spout pac o a d s / pac o

Received very good response for the same.

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Boroplus Antiseptic Cream (Twacha ka suraksha kawach )

Market Share

75 73% 73%

o Market size of Rs. 2237 mn ($48.1mn)o Leader in the antiseptic cream market with a 73% share

6567697173

63%

67%

70%73%

65%

69%71%

73%Volume Value

o Largest selling antiseptic cream not only in India but also in Ukraine, Russia and Nepal

5759616365

2004 5 2005 6 2006 7 2008

63%

2004-5 2005-6 2006-7 2008

o Sales grew by 10% in FY 09 and 15% in 9MFY10o Growing at CAGR of 15% in last 3 years

Small SKU of 7ml has shown significant growth of 31% over last yearo Small SKU of 7ml has shown significant growth of 31% over last year o Boroplus Brand has been ranked 87th in the Brand Equity Survey conducted by The Economic Times, India

Confidential 41

Navratna Oil (N l l i i d d i Navratna Oil (Navratna tel lagaiye aur sirdard, tension

Market Share

aur thakaan bhool jaiye)

o Market size of Rs. 3970 mn ($85.4mn)47

5748% 50%

55% 51%47% 48%

52%49% Volume

Value

Market Share

o Market size of Rs. 3970 mn ($85.4mn)o Market leader with 51% market shareo Sales of 3.5 ml SKU affected due to increase in MRP from Re 1 to Rs. 1.5. Other SKUs, however, grew by 9% in

17

27

37

Other SKUs, however, grew by 9% in FY09. Now MRP of 3.5ml SKU rolled back to Re. 1 with 3 ml pack o In 9MFY10, it grew by 30%oGrown at CAGR of 16% in last 5 years

-3

7

2004-5 2005-6 2006-7 2008

oGrown at CAGR of 16% in last 5 yearso Rated as one of the most trusted brands by ORG Margo Commissioned some of the most visible brand ambassadors (Amitabh Bachchan, Shahrukh Khan, and Mahesh Babu, Chiranjeevi and Upendra for South) )o Two major line extensions of Navratna, Navratna Extra Thanda Oil and Navratna Cool Talc are receiving encouraging market response.

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M th Pl B l Mentho Plus Balm (Dus siron ka dard bhagaye)

14

1613%

14%15% 18%

11% 11%12%

15% VolumeValue

Market Share

o Market size of Rs. 3507 mn ($75.4mn)4

6

8

10

12 11% 11%

o Sales increased by 15% in FY09 and 17% in 9MFY10

M k t h i d t 18%

0

2

2004-5 2005-6 2006-7 2008

o Market share increased to 18%

o CAGR of 23% over the last three years

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Sona Chandi Chyawanprash(Surakshit tan aur tez dimag) Market Share

o Market size of Rs. 2117 mn ($45.5mn)

6789

1010%

8% 8%9%10%

8% 8% 8%

VolumeValue

o Market share increased to 9%o Endorsed by Shah Rukh Khan, Sunny Deol and Dharmandra 1

23456

Sunny Deol and Dharmandra.01

2004-5 2005-6 2006-7 2008

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l kl dBoroplus Prickly Heat Powder (Aag bujha de thandak la de )

o Market size of Rs. 1648 mn ($35.4mn) o Market share at 18%o Grew by 17% in 9MFY10o Grown at a CAGR of 7% in Last 4 years

2523% 22% 21%

VolumeValue

Market Share

10

15

20 18%19% 17% 16%15%

0

5

2004 2005-6 2006-7 2008

Confidential 45

Fast Relief 12 11% 13%10%

12%VolumeValue

Market Share

M k t i f R 2027 ($43 6 )

Fast Relief (Dard mitaye chutki mein )

6

8

10

7%8%

6%

8%Value

o Market size of Rs. 2027 mn ($43.6mn)o Market share increased from 11% to 13%o Grew by 2% in FY09 and 9% in 9MFY10. However, the Brand has grown at a CAGR of

0

2

4

2004-5 2005-6 2006-7 8, g15% in last 3 years.

2004 5 2005 6 2006 7 8

oBrand revamped with enhanced formulation in new packaging as Himani Fast Relief ultra fast formula

New TVCs got wide appreciation and won 3 awards includingo New TVCs got wide appreciation and won 3 awards, including Silvers for Best film and best direction and Bronze for Music in Goa Fest 2009o Amitabh Bachchan is the Brand Ambassadoro Widely accepted in the states of Delhi, UP and Punjab

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