Copyr ight © 2008 by Ver ious Smi th I I I

Cover des ign by Ver ious Smi th I I IBook des ign by Ver ious Smi th I I I

A l l r ights reser ved.

No par t o f th is book may be reproduced in any fo rm or by any e lect ron ic or mechan ica l means inc lud ing in fo rmat ion s torage and re t r ieva l systems, w i thout permiss ion in wr i t ing f rom the author. The on ly except ion is by a rev iewer, who may inc lude shor t excerpts in a rev iew.

Ver ious Smi th I I IV is i t my webs i te a t www.ph i loverac i ty.com

Pr in ted in the Un i ted Sta tes o f Amer ica

F i rs t Pr in t ing: October 2008

“Faith is the bird that feels the Light and sings while thedawn is still dark”1

Fur ResponsiblyHead In CloudsJesus CampLisa Van - EttaMargo Grant WalshNew ThreatNike Air AssassinUphouseVirtue Cologne

Fur ResponsiblyNew ThreatToscaUphouseVirtue Cologne

Sunless TanningVisual CommunicationMargo Grant WalshNike Air AssassinPhiloveracity Design

Sunless TanningPure FitnessOrange ShowVirtue Cologne

CreditsAcknowledgements

Bio

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This book is dedicated to the One who has always been patient with and continually carried me through life. Father, You’re the One who has carried me through these “rough years” and will yet carry me.

Thank You.

L i g h t - | l i t | n o u n 1 . T h e n a t u r a l a g e n t t h a t s t i m u l a t e s s i g h t a n d m a k e s t h i n g s v i s i b l e 2

Without light the world would be incredibly boring and, in fact, could not operate. Life is about light. When you enter a world of bright light you experience that world in vivid color. Contained within these pages you will get a brief overview of expressions of my world, which began very dark, but has mercifully received great Light. The works you will encounter here are not merely design “pieces” but an articulation of my soul, an outgrowth of who I am as a person. As a designer my desire is to allow the same Light that has shone in my heart shine through every piece. Each section of this book has been divided into one of the seven colors that make up white l ight with the beginning dark and the endingbright. I hope you enjoy this brief window into my l i feand see where my ski l ls could be of benefit to you.

“What is the way to the place where light lives?” 3

Sunless Tanning

Logo, Business Card and Let-terhead created for a sunless tanning business. The objective was to create an identity system for a business startup.

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Orange Show

Logo, Business Card and Letterhead created for the Orange Show, a center for v is ionary art . The desi re in creat ing the logo was to com-municate the idea of v is ion combined with the obvious word “Orange”. As part of an ass ignment for my Corporate Ident i ty c lass I was to create a logo design and stat ionary, th is pro ject a lso inc luded the creat ion of a sty le guide.

Pure Fitness

Logo & Stationary created for a local gym called Pure Fitness. The design objective was to have a logo that communicat-ed “Fun” but also purity. Em-blematic of saintly qualities the halo was chosen to rest over the “P” the bright color of yel-low was chosen to represent fun. The typeface used for this Logo is Optima.

Virtue Cologne

Logo created for a fictional co-logne brand. The project ob-jective was to have a logo that demonstrated strength and sta-bility. I tried many different looks but it was in the typeface Trajan Pro that I found something that matched what I was looking for.

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“Indeed, the fountain of life is with You. In Your light we see light.” 4

Sunless Tanning

Website created for client Ba-hama Mama’s Sunless Tanning. While building the website the objective was to create a tropical look and feel over the entire site but also that it might be informa-tional for potential customers.

TECHNOLOGIES: •(X)HTML&CSS

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Visual Communication

Building this website was a col-laborative effort between all of the students in our Advanced Web Design class. I was appointed to lead the project because of prior knowledge of the web & web lan-guages but everyone contributed much. The home page shown is one that I designed and built.

TECHNOLOGIES: •(X)HTML&CSS •Flash

Margo Grant Walsh

This website was part of an entire promotional campaign created over an exhibit from the Museum of Fine Arts Hous-ton. On the site a potential user would f ind information about the exhibit, the art ist, the location of the exhibit and a bit about the Museum of Fine Arts itself.

TECHNOLOGIES: •(X)HTML&CSS •XML •Flash

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Nike Air Assassin

Works of this campaign also included a magazine ad and promotional poster. On the website end user could expect to find more information on the Nike Air Assassin, an opportu-nity to buy the actual cleat and more information about NIke itself.

TECHNOLOGIES: •(X)HTML&CSS •XML •Flash

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Philoveracity Design

Version two of a website created for contract design work. Build-ing this website has been part of a continual development of my web skills and for the purpose of promoting my personal port-folio.

TECHNOLOGIES:

•(X)HTML&CSS

•JavaScript(jQuery)

“Beauty is not in the face; beauty is a Light in the heart.” 5

Fur Responsibly

Poster and Invite created for a campaign on social issues. The issue assigned to me was on animal cruelty. I didn’t agree with any of the views of the ma-jor organizations such as PETA, but believe that animals and their furs should be properly stewarded. When I found that the Fur Commission promotes proper use of animals and their furs I took the idea and ran with it. The concept was to keep things in the campaign as natu-ral feeling as possible but with a slight modern touch.

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Head In Clouds

Poster designed in Advanced Graphic Design class. We were to create a mail out pro-moting the Visual Communi-cation program of AIU. After several different ideas I came up with Heads in clouds. The desire was to in a sense give future students license to dream. Demonstrated by the phrase, “Keep Your head In the Clouds” I wanted the students to see the possibility that an education in graphic design would open for them. Putting the project together, I found many different skin textures from magazines and created the culturally diverse collage shown.

Jesus Camp

Poster and Magazine Ad cre-ated for Magnolia Pictures documentary Jesus Camp. The documentary is about Christ ian youth who are being raised up as representatives of God’s army. Not an army of guns and violence but of love & prayer. The youth on the poster wears “Life” tape on his mouth in a si lent protest and prayer gathering against abortion at the U.S. Capitol. The tape demonstrates the fact that the unborn have no voice. The desire was to cap-ture the spir it of these radical youth in this campaign.

Lisa Van-Etta

This poster was created as part of an assignment for work-study I did for AIU. The poster was for a local photographer who came to the school to showcase her work.

Margo Grant Walsh

Poster and Invite created as part of an entire promotional campaign for an exhibit from the Museum of Fine Arts Hous-ton. To keep the style of the campaign clean a European typeface was used so as to not detract the attention from the artwork.

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New Threat

Magazine Ad and Poster part of a spoof campaign created as a collaborative effort between my-self and two other classmates in my advanced typography class. Since at that time there was such a mass hysteria of fear going around with terrorism we decid-ed to attempt to lighten up the air a bit by presenting the “New Threat”(Whichwasreallyaparttoacarlaptopcharger).Thelookand feel we desired in the cam-paign was clean.

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Nike Air Assassin

Poster and Magazine Ad created as part of a sports promotional campaign created for the Nike Air Assassin. Desiring to stick with the nike concept of annihilation of the competitor I came up with the slogan and typographical il-lustration of “Competition can’t hang.”

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Uphouse

Promotional Poster and Invite created as part of a campaign for, Uphouse, a modern pre-fabricated house that was on exhibit at the Museum of Con-temporary Arts Houston. Here I wanted to capture the hi-tech look and feel of the house in a modern design.

Virtue Cologne

Poster and Magazine Ad cre-ated as part of a promotional campaign for a fictional men’s cologne. Once the Logo had been created I took it and ap-plied different styles to give it a golden look and feel and used that same look and feel across the entire campaign.

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“The pursuit of perfection, then, is the pursuit of sweetness and Light.” 6

Fur Responsibly

Goodie Bag created as a take-away item for the Fur Respon-sibly campaign created for the Fur Commission in my Advanced Graphic Design class. Here I took the basic concept of the poster, added some embellishments and transferred it to a bag layout. Fi-nal product with strings attached is to the right.

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New Threat

Infiltrator Deactivator (a box)created as solution to the New Threat in the spoof campaign created for my Advanced Ty-pography class. The solution for those facing the New Threat was to quickly dispose of it within the box.

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Tosca

CD and CD Package design cre-ated in Advanced Typography. In this project we were to take a song and design every element according to the mood of the song. Hearing Tosca gave me a dreamy impression and that was the mood I attempted to capture in the design.

Uphouse

A CD Cover and case created for a possible informational CD that would be given away to the promote the innovative Up-house.

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Virtue Cologne

Box and Bottle design created for a fictional cologne called Virtue. The look and feel was kept basic and the branding was carried across the entire project. In the end I wanted to demonstrate a brand that gave the consumer a feel of strength and stability.

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ACKNOWLEDGEMENTS Oh, for more space! I wish this could be longer, but, in brief, here’s my note of thanks to all of the VisCom Faculty at AIU Houston. To all of my peers who have challenged and encouraged me along the way. To my mentors in Life and Design. My church family and family at home. Each of you have played an integral part in this project through your influence upon my Life. And, finally, to the One who has called me to Himself and made this all possible, thank You Lord Jesus!

CREDITS 1. Arno ld, Mat thew (2008) Wor ld o f Quotes: Mat thew Arno ld Quotes. Ret r ieved October 16, 2008, f rom Wor ld o f Quotes Web s i te : h t tp://www.wor ldo fquotes.com/author/Mat thew-Arno ld/1/ index.html

2. Def in i t ion o f l igh t accord ing to Oxford Amer ican D ic t ionar ies

3. G ibran, Kah l i l (2008) Hear t Quotes: Quotes o f the Hear t . Ret r ieved October 16, 2008, f rom Hear t Quotes Web s i te : h t tp://www.hear tquotes.net/Beauty.h tml

4. Job 38:19 God’s Word B ib le Trans la t ion

5. Psa lm 36:9 God’s Word B ib le Trans la t ion

6. Tagore, Rab indranath (2008) Th inkEx is t : Rab indranath Tagore quotes. Ret r ieved October 16, 2008, f rom Th inkEx is t Web s i te : h t tp:// th inkex is t .com/quotes/ rab indranath_tagore/2.html

The youngest of three sibl ings, Verious Smith I I I, is a fol lower of Jesus Christ, a lover of people and a graduate of the Bachelor of Fine Arts program at American Intercontinental University in Houston, Texas. An artist at heart, Verious enjoys creating things, but has found a niche in interactive projects and things for the web. __________________________________

Other information on work and contact details for Verious may be found at: w w w. p h i l o v e r a c i t y. c o m