Transcript
Page 1: Effective Campaign Fundraising: Agastya International Foundation

‘EFFECTIVE CAMPAIGN FUNDRAISING’

shiksha . samskara . sansara

www.agastya.org

Presented to

July 1st & 2nd

Delhi

Page 2: Effective Campaign Fundraising: Agastya International Foundation

• 12 States

• 50 + Districts

• 170 acre Campus

• To be launched

• Campus

40 Science Centers

100 Mobile Labs

35 LOB

100+ LIB

151 Operation Vasantha Centers

AGASTYA PROGRAMS

• Blended learning

• Teacher training

• Young Instructor Leaders

• Low-cost Model making

• Tod Fod Jod

• Make Your Own Lab

• Gifted Children

• Library & Community Reading

• Eco restoration

• Design Thinking

• Hands-on science for children

Program of Rural Transformation

Page 3: Effective Campaign Fundraising: Agastya International Foundation

ACHIEVEMENTS AND RECOGNITIONS

Agastya Global leader of New Learner Consortium

World Bank Grant Twice in a RowGoogle Global Impact Award

Spark Creativity - Foster Creativity - Instil Confidence

172 Acre Campus Creativity Lab

Page 4: Effective Campaign Fundraising: Agastya International Foundation

shiksha . samskara . sansara

Global Giving Campaign.

1. Campaign Theme – $1 Lessons in Science & Arts for 1800 Kids in India.

2. Total Money Raised Vs Target Amount - $10,072 Vs $5000

3. Process Followed –

Based on invite to Campaign Strategy Pre - Planned Tasks Assigned

Campaign Start Monitored Regularly Revisit Strategy Plan basis target

achieved Reminders / Follow up calls Campaign End Target Achieved!!

Page 5: Effective Campaign Fundraising: Agastya International Foundation

shiksha . samskara . sansara

Plan Ahead

1. Campaign Strategy Planned well ahead.

2. Multiple teams working on multiple conduits were

made alive with specific targets to be achieved.

3. Exhaustive Lists made & divided among teams for

each sub task.

4. Rigorous follow-up with team basis target achieved -

everyday.

5. Entire Organisation was on a ‘War footing’.

Page 6: Effective Campaign Fundraising: Agastya International Foundation

shiksha . samskara . sansara

Power of Networking

1. Activation of All Networks – Personal, Alumni,

Relatives, Hobby Groups, Workplace.

2. Request help from people with Strong

Networks. (e.g. Personal brief given to IISc

Student Community about project and use their

network etc)

3. Surprises? Unexpected people support the

cause!

4. Make use of Effective Outreach Programs to

propagate the Event ( e.g. While campaigning for

Anveshana*, we also campaigned to over 120 Engg.

colleges & their networks. )

* Anveshana – Annual State wide Mega Science fair conducted by Agastya

Page 7: Effective Campaign Fundraising: Agastya International Foundation

shiksha . samskara . sansara

Communication is the Key

1. Impactful Posts on Social Media. (e.g.

‘Countdown’, Highlight Benefits etc.)

2. Picture speaks a 1000 words.

3. YouTube – Annotations .

4. Donation widget linking to Global

giving project at strategic pages on

website. (ex – landing page)

5. Use ‘insights’ from Fb to create more

awareness

Social Media / Website

Direct Mailers Meeting 1-on-1

1. Direct Emails to all Donors,

personal contacts.

2. Use all SMS Channels

3. Reminder Calls to Donors

basis target achieved

4. Thank Them personally!

We thanked everyone who

donated personally.

1. Meet potential High Value

Donors personally / email.

2. Highlight ‘Value Proposition’

3. Reminder Calls basis target

Achieved

4. Share earlier success stories

to substantiate the project.

Page 8: Effective Campaign Fundraising: Agastya International Foundation

shiksha . samskara . sansara

Use Effective Taglines

‘$1 Science & Art Lessons for 1800 Kids in India’

Keep it Comprehensive

Communicate the Value Proposition

‘Hands-on lessons will unlock the creative potential’

Keep the Goals ‘SMART’

‘1800 kids – Hands-on lessons – 1 year’

Add a personal element

‘’You can help 1800 kids….’

Page 9: Effective Campaign Fundraising: Agastya International Foundation

9

THANK YOU


Top Related