TO SAYYESEDUCATING CLIENTS

The Man from Del Monte he says YES!

‘Why don’t you get it?’

‘You are always saying no’

‘I am having to do your job’

A wrong relationship

The client

The servant

the butler did it

Time to change

Change the relationshipBe the expertBe positive

Be the expert

have a methodology

http://www.flickr.com/photos/origomi/

success criteria business objectives competitive analysis priorities mood board user personasuser expectations site personas

Justify decisions

+BE POSITIVE

Yes we can!

Positive about clients

http://www.flickr.com/photos/myvector/

CLIENTS ARE NOTSTUPID

Ssshhh...

http://www.flickr.com/photos/hooiveld/

SHAPING THE CLIENTS

ROLE Focus on problems Focus on businessFocus on users

‘what do you think?’

X

‘How will users react?’

Managing Feedback

politics

http://www.flickr.com/photos/vgm8383/

committees

http://www.flickr.com/photos/heandfi/

Difficult people

Existing client

No clue client

Micro manager

Marketeer

TO SAYYESEDUCATING CLIENTS

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