Download - Ecrl blueprint workshop
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Drafting the Blueprint
Building Friends
East Central Regional LibraryDecember 5, 2013
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Today
Part 1. Building Friends
• Minnesota Libraries• Friends Role in Strong
Libraries• Ten Commandments
Part 2. Finding New Friends
• Who Are the Friends• The Recruits• Get Ready to Recruit• Ideas from other places
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BUILDING FRIENDS
Part 1.
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ALL LIBRARIES ARE DIFFERENT
All Libraries are the same
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"Libraries are society's workhorses, making available what is good and worthy and open to all who need information, reassurance or a kick in the imagination. A town without a library is irredeemably impoverished."
Bill Peschel, Author
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Common Library Features
• Staff
• Space
• Organized Collections
• Cooperation/collaboration with other libraries
• Programming
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Differences
• The community
• The governance structure
• System membership
• Size of staff, collections
• Diversity
• Available resources
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ALL LIBRARIES WANT TO SERVE THEIR COMMUNITY IN THE BEST WAY POSSIBLE
Key similarity
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What makes Minnesota libraries work
• Local support
• State support for cooperation
• System membership
• Sharing resources
• Willingness to work as a group to improve services
• Strong Friends
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What’s Ahead for MN Libraries
• Demographic shifts– Many “seniors”– Many under 15s– Not so many in the middle range
• Fewer Taxpayers, greater demand
• Fewer to volunteer, more opportunities
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Usage Changes
• Demands for meeting spaces
• Demands for wireless
• Demand lessening for access to desktop computers
• More programming
• Technology changes mean patron training
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Continued Demand
• Resources of all types—print, electronic, new formats
• More hours
• Mobile access
• Trained staff to teach info access
• Programming
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Libraries will need
• To create adaptable tech-friendly spaces.
• To build for the future.
• Diverse & nimble staff that can quickly adapt to change.
• More resources & increased efficiency to meet demands.
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Friends Questions
• What will be the impact of more ebooks on book sales as fundraisers?
• How will Friends keep up with library trends?
• What are Friends’ contributions to libraries’ future?
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FRIENDS ROLE IN STRONG LIBRARIES
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Why Do We Need Friends?
• To help improve the library• To have organized library supporters• To promote connections to the community• To raise money• To maintain a source of library volunteers• To meet a specific goal—building, remodel, special
collections…
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WHAT IS THE PURPOSE OF FRIENDS?
AdvocacyFundraisingPublic RelationsVolunteersEvent Planning & Special Project(s)
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Advocacy
Advocacy means communication, as an individual or group, with decision makers and others in support of or opposition to specific issues.
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Value of Friends as Advocates
• You are not paid staff of the library.• You are strong customers/supporters of the
library.• You see the public library from the user’s viewpoint.• You are active in the community, understand the
power structure, & are connected to other local groups and civic organizations.
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Friends’ Role as Advocates
• Library advocacy must be tied to the library’s mission, goals, & ongoing public relations program.
• Successful advocacy combines lobbying activities with marketing & public relations skills to tell the library’s story.
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How To Advocate
• Work with the your director to implement the library’s advocacy plan.
• Help identify supporters that can tell the library’s story.
• Help develop a message that is short but powerful and can be easily remembered and identified with your library.
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Where to Advocate• At every opportunity, talk to people about the library’s
role in the community.
• Approach decision-makers in person, by telephone, by fax, by letter, or by e-mail asking for his/her support for the library’s program in the community & throughout the library systems.
• Attend local budget hearings to show support.
• Attend MLA/MEMO Library Legislative Day.
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Saving the Library Budget
Cambridge Friends’ successful advocacy program
• Part 1—Short-term fundraising
• Part 2—Grassroots PR
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WORDS TO REMEMBER
Advocacy is year round, not just at budget time or in a crisis.
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Fundraising
The process of soliciting and gathering voluntary contributions as money or other resources by requesting donations from individuals businesses, charitable organizations or government agencies.
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Friends’ Role
• Fundraise to support library’s mission & vision.
• Tell the story of why the money is needed.
• Friends may be able to apply for funds libraries cannot.
• Decide how to spend money after conferring with Director & Board.
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Goals of Friends’ Fundraising
• Capital campaigns for building, remodeling• Supplement library’s budget• Collection development• Programming• Equipment• Special projects
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Ways to Fundraise
• Membership dues• Memorials• Special events• Grants from foundations, government
agencies, other sources• Corporate sponsorship
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WORDS TO REMEMBER
Donors don’t give to institutions. They invest in ideas and people in whom they believe. Successful fundraising speaks to an identified need in the community.
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Public Relations
Increase public awareness of the library and its services.
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Friends’ Role in PR
• Tell the library’s story to family, neighbors, others.
• Partner with the library at various events, such as displays or with conjunction with other organizations.
• Keep library & Friends in public eye with Facebook, Twitter, Pinterest, or other social media.
• Represent library at other groups you belong to.
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How to Represent the Library
• Know what’s going on at the Library.
• Keep Friends social media up-to-date.
• Have a library success story or two to tell.
• Promote library programming.
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WORDS TO REMEMBER
Friends who tell the library’s story keep people thinking about the library in positive ways.
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Volunteers
A person who freely offers to take part in an enterprise or to undertake a task without seeking any rewards.
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Friends’ Role
• Volunteer in the organization as officer or board member.
• Volunteer at library events.
• Volunteer at community events as library representative.
• Recruit other volunteers of all ages for Friends & library.
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Recruitment & Retention
• Clearly define volunteers’ roles.
• Be clear about what volunteers can & cannot do.
• Keep volunteers informed & active.
• Provide feedback.
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Volunteer Success
• Have specific event in mind, let them know exactly how they can help, how much time their task will take.
• Plan well in advance.
• Thank your volunteers in the library’s newsletter and at your Friends meeting.
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WORDS TO REMEMBER
Volunteers don't get paid, not because they're worthless, but because they're priceless. Make sure yours know they are appreciated.
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Event Planning & Special Projects
Event planning is the process of creating a festival, ceremony, competition, party, or other special event. Event planning includes identifying all the elements of the event, creating a budget, & implementing the plan to meet its goals.
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Friends’ Role
• Determine goals of event in keeping with the Library’s goals & mission.
• Create the “Plan”.
• Find collaborators.
• Day-of work battle plan
• Follow-up.
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Types of Events
• Book Sale
• Literary Festival
• Author Readings
• Auctions—Silent or otherwise
• Legacy Programming
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Successful Events
• Plan events well ahead of time.
• Be ambitious , but realistic about what volunteers can handle.
• Use relationships with other groups to find volunteers & attendees.
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WORDS TO REMEMBER
The first step to planning an event is determining its purpose.
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The Ten Commandments
for building a successful Friends Group
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1. Library Support
• Library Director must be in favor of a Friends group.
• Library staff must be willing to work with Friends.
• The Board or other governing body must recognize the Friends.
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2. Understand the Partners’ Roles
• Each partner must understand its role – Director/Staff– Board– Friends
• Be sure new members & staff understand the roles.
• Evaluate roles as things move forward.
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3. Stay Organized
• A committed core group is needed to start things & keep them going.
• Have mission/vision statements, by-laws, meeting schedule, committees, officers.
• Have plan for officer succession, committee management, & other pieces.
• Hold regular Board meetings to keep business on track.
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4. Manage Resources
• Friends must have resources to support its activities.
• The Library must agree on which of its resources the Friends can use.
• Friends have separate accounting & finances should be audited regularly.
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5. Communicate
• Friends must communicate their plans & activities to Director & Board.
• Library must keep Friends informed of its plans, too.
• Both keep the community informed via social media, newsletters, web, flyers…
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6. Manage Time Commitment
• Time matters: Everyone must understand the time commitment involved.
• Plan & hold effective meetings.
• It takes time to be a success.
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7. Nurture Relationships
• A good relationship should be established between the Friends Board & the Library Board.
• Work to develop relationships with other community organizations.
• Work with other Friends groups in the region.
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8. Focus on the Friends’ Volunteers
• Have job descriptions for all jobs big & small.
• Write policies.
• Be welcoming to everyone & value people’s ideas.
• Show appreciation informally & formally.
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9. Be Willing to Learn & Share
• Attend trainings for Friends.
• Be active in larger Friends community.
• Share what you have learned.
• Apply for the Evy Nordley award!
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10. Evaluate & Evolve
• Evaluate success of events.
• Evaluate the Friends organization.
• Evolve & change as needed for continued growth.
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11. Stay Informed About Libraries
• OCLC Research Reports – http://www.oclc.org/en-US/reports.html
• From Awareness to Funding: A study of library support in America– http://www.oclc.org/en-US/reports/funding.html
• Libraries in the U.S.: A Snapshot of Priorities & Perspectives– http://www.oclc.org/content/dam/oclc/reports/us-libraries/214758usb-A-Snapshot-of-Priorities-and-Perspectives.p
df
• Perceptions of Libraries, 2010: Context and Community• http://www.oclc.org/en-US/reports/2010perceptions.html
Bonus!
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Pew Internet & American Life Project: Libraries
– Younger Americans’ Reading & Library Habithttp:
//libraries.pewinternet.org/2012/10/23/younger-americans-reading-and-library-habits/
– Library Services in the Digital Age http://libraries.pewinternet.org/2013/01/22/library-services/
– The rise of e-reading – http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/
– More– http://libraries.pewinternet.org/
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MetroBriefs
• Aimed at Twin Cities library staff
• News & information about all types of libraries
• MN, National, & International
• Every other Monday via e-mail
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Marks of Success
• Great support from your Library Board & staff
• Willing volunteers
• Attendance at events
• A feeling of accomplishment
• Recognition in the community
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WORDS TO REMEMBER
The most successful groups are those where everyone feels their contribution is important to the group’s success.
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BREAK
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Part 2.Finding New
Friends
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Who are the Friends Now?
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Silent Generationborn between 1925-1945
• Range of lifestyles from fully engaged to deep retirement.
• Values: loyalty, self-sacrifice, faith in institutions & institutions.
• Engagement is motivated by– Tradition– Loyalty to key issue or group– Joint work ethic
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Boomersborn between 1946-1962
• Fully engaged. Carrying most of the social, economic, & political responsibility.
• Values: entitlement, skepticism about authority/institutions, youthfulness.
• Engagement is motivated by– Sense of making a difference– Change the world– Be part of the action
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The Recruits
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Generation Xborn between 1963-1980
• Early-mid-career, family responsibilities, beginning to take leadership roles
• Values: independence, self-reliance, informality, fun. Little loyalty to institutions or organizations
• Engagement motivated by– Want to be valued by the organization for independent
thinking & individual contribution– Maintain work/life balance
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Gen Y or Millennialsborn between 1981-2002
• Just starting out. “Emerging adults” starting jobs. Politically active.
• Values: Work/life balance, confidence, social commitment, “connected”, networking/collaboration, tolerant
• Motivation– Make a difference with their peers – Recognition for new ideas & expertise– Opportunities for civic engagement & collaboration
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Even Younger
Teens/Tweens
Generation Z or Net Generation
• Hyper-connected• 24/7 approach to life• Global• Likely to have diverse friends• Realistic about the future• Not “joiners”
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WHAT ELSE IS GOING ON?Take a Look
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Friends
• Growing?• Shrinking?• Turnover?• Same old activities?
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At the Library
• Same for the Library?• More users? Fewer?• Who are the users?• New services?• New staff?
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Your Town
• Growing in population? People moving away?
• Demographic changes? New Americans? Lots of kids? Lots of seniors?
• Industry shifts?• More service organizations?
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GET READY TO RECRUIT
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Hard Questions
• Why do you want new people to join?
• Why would new people want to join your Friends?
• If new people did join, would they actually be/feel welcome?
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Why
• New ideas for programming
• Need specific skills
• Revitalize a dormant group
• Aging out of current membership
• Need more volunteers
• Changes in library &/or town
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Why the Friends?
• Support an organization they use
• Support an organization they believe in
• Fun events
• Easy to understand what is needed
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Are they welcome?
• Only long-time members with fixed ideas?
• Up-to-date ideas visible to potential members?
• Programming that appeals to younger community members?
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WORDS TO REMEMBER
You may need to revitalize how you operate and how your members think in order to get young adults involved.
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Develop a Plan
• Who is on the Recruitment Committee?– Experienced members?– Younger members?– Community members?– Library staff?
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What do we want?
• How many new members?
• Any specific skills or abilities we need?
• Financial support?
• Event volunteers?
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Target Groups
• Young Professionals
• Young Parents
• Newcomers to town
• Singles
• Non-users
• Who else?
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Know what you are selling
• Civic engagement
• Fun events/service opportunities
• Leadership opportunities
• Group participation
• What else?
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Finding Recruits• Begin with the obvious—your own relatives &
neighbors
• Talk to staff
• College/University
• Other service groups
• HS with service requirement
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Develop Marketing Strategies
• Word of mouth• Library publications• Local media• Web sites• Social Media• Other groups• Schools
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Be Findable Online
• Tumblr
• Your web site
• On library’s web site
• On town web site
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Recruit at Events
• Book sale
• Book clubs
• Programs
• Social gatherings
• Go where they go
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Follow-up
• Collect email addresses
• Collect cell phone numbers for text messages
• Be patient--May take time for people to join
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Focus on What Works
• Flexibility in the plan
• Go where they go
• Sell to them—what do they want
• Keep track and report back
• Live & learn & adjust
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Examples from ALA 2013
• We Are the Champions: 20s-30s Library Advocacy
• Late Nights at the Library
• Genre-X
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Sacramento Public Library
www.altlibrary.com
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Programming for “Hipsters”
• Started with book club
• Exercise with catchy titles-Zombie Aerobics
• Raw Foods
• Herbal Mixology
• Speed dating for booklovers
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Alt+Library Friends
Grew from connections made at programs
• Focus on fundraising & advocacy• 5 board members• Meetings at coffee shop• Alt+Friends ask friends to join
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Social Media to Connect
• Meetup to promote/publicize events
– http://bit.ly/16pY0qb
• Web site/Blog– http://altlibrary.com
– https://www.facebook.com/AltLibraryFriends
• Twitter – https://twitter.com/altlib_friends
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Fundraising
• No book sales
• Craft event every month
• Business partnerships
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Advocacy
• 20-30s care about politics
• City Council appearance
• Participate in the “Big Friends” political education committee
• Get their “action alerts”
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Why it works
• Enthusiastic staff that are same age as audience
• Imaginative programming where audience is
• Major support from library administration & Board
• Support from big Friends
• Planning & thoughtful execution
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Oak Park Public Library
• Genre-X
• Late Nights at the Library
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Genre-X
genre X is a twenties and thirties book discussion group facilitated by the Oak Park Public Library. The group meets every fourth Tuesday at 8:00 pm at Molly Malone's (Upstairs) on Madison in Forest Park.
http://genre-x.com/
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Events
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After Hours at the Library
• Fundraising events
• Aimed at adults, not families (usually)
• All ages, but focus on young adults
• Ticketed events
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Programs
• Learning about something
• Learning how to do something
• Opportunities to meet people share an experience
• Opportunities to do something
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Why It Works
• Membership development tool
• Perks for members
• Changes perceptions of libraries
• Aimed at young adults
• Staff
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WORDS TO REMEMBER
If they are younger than you & they join, they will do it with enthusiasm and commitment.
But
They won’t do it the way you would or as “it has always been done.”
Get used to it.
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Resources• Library Friends: Building Relationships, Making Connections. Dr. Charles Hanson, Kettering
University Library.. ALA 2013. http://ala13.ala.org/files/ala13/HansonPresentation%206-28-2013.pdf
• A Little Help from our Friends. Presentation by Dorothy Macnaughton, President, Friends of Canadian Libraries.
• Minnesota Library Futures Initiative http://mnlfi2025.org
• Perceptions of Libraries, 2010. OCLC.– http://www.oclc.org/content/dam/oclc/reports/2010perceptions/2010perceptions_all.pdf
• All OCLC Reports http://www.oclc.org/en-US/reports.html
• Pew Internet & American Life Project: Libraries http://libraries.pewinternet.org/
• MetroBriefs http://conta.cc/Tm4tYw
• We Are the Champions: 20s-30s Library Advocacy– http://altlibrary.com/altlibrary-friends/– https://www.facebook.com/AltLibraryFriends– https://twitter.com/altlib_friends– http://www.meetup.com/altlibrary/
• Late nights at the library– http://genre-x.com– http://oppl.org/sites/default/files/ALA2013_Late%20Nights.pdf
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Ann Walker Smalley
• Slideshare: http://www.slideshare.net/annws• Twitter @annws• Pinterest http://pinterest.com/annws/boards/
• Email [email protected]• 612.805.7930
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Creative Commons License