How to Cost Effectively Sell on eBay, Amazon, Your Store

and more…Michael Levit

EVP Sales and Marketing

Good News: eCommerce is Huge and Growing…

$128$146

$164$183

$201$218

$0

$50

$100

$150

$200

$250

2007 2008 2009 2010 2011 2012

($ in Billions)

Source: eMarketer, May 2008

11% CAGR

Bad News: It’s Hard to Know Where to Sell…

Vs.

You + Friends

“The reality is that any merchant selling online will list their items for sale in multiple locations—on Amazon, eBay, their own Websites, etc.”

-TechCrunch November, 2008

Amazon’s YoY Growth Certainly Looks Promising

Source: Amazon Public Financials and Deutsche Bank

Source: eBay Public Financials and Deutsche Bank

Auctionwatch

Things Look Pretty Good for eBay, Right?Bad

What About Selling on Overstock or Other Sites?

Vs.

eBay and Amazon Jockey but Still Stand Apart

Source: Compete.com

22,451,067

47,638,999

41,156,573

521,542

4,103,659

Online Shoppers Use Multiple Sources for Purchases

89%

86%

78%

77%

66%

65%

61%

61%

59%

49%

Store/ retailer Websites

Search Engines

Manufacturer Websites

User ratings and reviews of products

Recommendations (People who bought)

Recommendations (recently viewed)

Recommendation emails

Recommendations (People who viewed)

Recommendations (Best sellers)

Question and answer sites

0% 20% 40% 60% 80% 100%Percentage of Online

Researchers

• Lots of options – choose a couple methods and do them really well.

• Good news – lots of things you can do for free and many resources online.

• Divide and conquer – separate tasks into buckets of “must have”, “nice to have”, “learn now…try later”.

• Automate tasks whenever possible• Time vs. Cost – how much is your time worth?

Focus is so Important in Multichannel Selling

Size Does Matter – More People, More Channels

Purchasing

InventoryManageme

nt

Channel Manageme

nt

OrderManageme

nt

CustomerManagem

ent

Promotions

Purchasing– Research what will sell, ASP’s, and conversion rates– Acquire Items/ inventory– Warehouse/ Store stock– Create ‘mini-P&L’s’– Research competitors– Manage IT so you are ready to get products into the market

(import and export from multiple channels)

Purchasing and Channel Management– Photograph items and upload and manage images– Acquire detailed content (i.e, write and edit descriptions and keywords)…

Did you spell check?– Create new and differentiated templates– Analyze sales trends– Tag items and photographs

Rank, Prioritize and Automate Day-to-Day Tasks

Promotions and Channel Management (Continued)– Select desired selling features for each product or group of products– Monitor pricing and performance and make adjustments over sales lifecycle – Drive traffic to your own store - Send emails to customers for repeat

purchases– Create coupons and distribute them– Cross-sell similar products– Up sell products in check-out– Develop your brand and persona– Communicate with prospective buyers answering questions– Schedule and replace sold items in the market

Order and Customer Management– Decrement Inventory– Receive and process payments– Calculate taxes and shipping amounts– Create shipping labels and invoices and contact shipper– Pick and pack purchased item(s)– Email buyer with sales details

Rank, Prioritize and Automate Day-to-Day Tasks

Manage one set of inventory from one dashboard, across your Vendio store and if you choose – other

channels such as eBay, Amazon, Google (CSE).

Manage one set of inventory from one dashboard, across your Vendio store and if you choose – other

channels such as eBay, Amazon, Google (CSE).

Automation Example – Inventory Management

Vendio Stores feature full Inventory Management. Easily add and remove items for sale. We offer

post-sale functionality such as automating coupons to your past bidders.

Vendio Stores feature full Inventory Management. Easily add and remove items for sale. We offer

post-sale functionality such as automating coupons to your past bidders.

Automation Example – Purchasing Research

Automation Example – Customer Management

Promote both your own store and your eBay store.

Drive more sales by cross-selling your other items.

Build your mailing list and increase repeat sales.

Personalized thank you emails sent automatically to all bidders & buyers

Increase communication feedback while saving time on manual emails with custom message.

1. Marketplace Selling2. Store Selling

A. Google, Google, Google

B. Email Marketing and Couponing

C. Search Engine Optimization (SEO) & Social Media

D. Comparison Shopping Engines (CSE’s)/

Search Engine Marketing (SEM)

Don’t Start Your Store Half Heartedly

Many Factors to Consider in Choosing a Store Provider:

• Ease of use – Getting started quickly and easily without needing an army of IT support

• Templates and presentation styles that allow you to build a beautiful store

• Advanced functionality (i.e, couponing) that unfolds as you need it

• Seamless Item Management across channels

• Third Party Provider Support (Tax, Shipping, Finance, etc.)

• SEO, CSE, and Analytics Support

Choosing the Right Store Platform

Choose from dozens of free

pre-created templates, or

create and upload your

own.

Choose from dozens of free

pre-created templates, or

create and upload your

own.

Free Web hosting on your own

domain our we’ll give you a

free URL.

Free Web hosting on your own

domain our we’ll give you a

free URL.

Build it and They Will Come (or Visit)

Automation Example: Integrated Analytics

Easily add a Google Analytics snippets to enable site visitor tracking without custom coding

Easily add a Google Analytics snippets to enable site visitor tracking without custom coding

Edit the SEO tags for each page using a very user-friendly interface.

Edit the SEO tags for each page using a very user-friendly interface.

In SEO, content is king! Add pages of indexed content!

In SEO, content is king! Add pages of indexed content!

Ensure Promotions are Integrated Too