Download - E-Commerce Presentation CSG
-
7/29/2019 E-Commerce Presentation CSG
1/41
-
7/29/2019 E-Commerce Presentation CSG
2/41
Wisconsin 17
Stanford 9
-
7/29/2019 E-Commerce Presentation CSG
3/41
The University of Wisconsin, Madison
E-Commerce
Infrastructure
Biggest current application
Jack Duwe, Deputy CIO
-
7/29/2019 E-Commerce Presentation CSG
4/41
What infrastructure?
Campus/Bank/CyberCash connectionSecure web server
Mechanism to integrate withdepartmental storefrontTransaction detail audit trails
Help writing integration scriptsCookbook how to do it instructions
-
7/29/2019 E-Commerce Presentation CSG
5/41
Bank/CyberCash Connection
Each department a merchantMerchant registers with CyberCash
Merchant/Business Servicesestablishes new bank accountMerchant applies to credit card
processor
We guide the merchant through this!
-
7/29/2019 E-Commerce Presentation CSG
6/41
Application Setup
Merchant develops storefront Or, we will contract to create/host it
We host the Credit Card form API to the storefront
-
7/29/2019 E-Commerce Presentation CSG
7/41
How does it work?
Transaction form from browserSave detail in transaction database
Transmit to CyberCash
CyberCash to card processorCard processor approves/denies
DoIT updates database, confirms to
browserMerchant informed (email, database)
-
7/29/2019 E-Commerce Presentation CSG
8/41
Typical service DoIT offers
Help becoming E-commerce merchantAPI to the storefront
Complete transactional detailCustomized email to customerConfirming message to merchant
Web access to transaction databaseTraining in CyberCash administration
-
7/29/2019 E-Commerce Presentation CSG
9/41
Cost and Billing Rates
Fixed costs $109 to establish Merchant ID
$22/month to maintain Merchant ID $150 to integrate storefront and
CyberCash system (DoIT)
$65/month to maintain account (DoIT)
-
7/29/2019 E-Commerce Presentation CSG
10/41
Cost and Billing Rates
Variable costs 2% of purchase total (card processor)
30/transaction (card processor) 50/transaction (DoIT)
-
7/29/2019 E-Commerce Presentation CSG
11/41
Typical applications
Soft goods (no physical item) Union conference services Extension conference services
Registration for Fun runs, golftournaments
Admission application fees
Memberships Contributions
-
7/29/2019 E-Commerce Presentation CSG
12/41
Typical applications
Physical products (Distribution is the tough part!) Software to students
Software to departments Supplies to departments
Student football tickets (clumsy!)
No API to proprietary ticket system
-
7/29/2019 E-Commerce Presentation CSG
13/41
Volumes this year
20,000 orders
$1 millionHalf during the last 3 months
Growing rapidly!
-
7/29/2019 E-Commerce Presentation CSG
14/41
Technical Environment
Netscape Suitespot Web Server
Verisign 128-bit Digital Certificate
Perl/CGIOracle 7.3.4
DBI/DBD drivers
NT Server with IIsASP for merchant reporting
-
7/29/2019 E-Commerce Presentation CSG
15/41
Technical Questions
Brian Busby, Project Manager
-
7/29/2019 E-Commerce Presentation CSG
16/41
The University of Wisconsin, Madison
E-Commerce
Infrastructure
Biggest current applicatio
-
7/29/2019 E-Commerce Presentation CSG
17/41
-
7/29/2019 E-Commerce Presentation CSG
18/41
What is WISC?
An entity designed to serve
Wisconsin Higher Education bymaking the most popular softwareavailable to students at the lowestprices possible
-
7/29/2019 E-Commerce Presentation CSG
19/41
WISC serves:
26 University of Wisconsin campuses
12 WTCS campuses
250,000 StudentsDepartments
Each campus may have differentpolicies
-
7/29/2019 E-Commerce Presentation CSG
20/41
Student Product Offering
Office 2000 Premium EditionWord, Excel, PowerPoint, FrontPage, PhotoDraw, Publisher,Outlook Express, Access, Interactive Training, & Internet Explorer
Office 98 Macintosh Edition & FrontPageWord, Excel, PowerPoint, FrontPage, & Outlook Express
Windows 32 operating system upgradeWindows 95/98, Windows NT, & Windows 2000 (Feb. 17, 2000)
Visual Studio Professional EditionVisual Basic, Visual C++, Visual FoxPro, Visual InterDev, & Visual J++
Microsoft Products:
-
7/29/2019 E-Commerce Presentation CSG
21/41
Student Product Offering
Corel WordPerfect Office 2000 Std EditionWordPerfect, Quattro Pro, Presentations, CorelCENTRAL, Trellix,
Microsoft VBA, Adobe Acrobat Reader
Apple Operating System UpgradesOperating System Version 9.x
FileMaker Pro
Windows and Macintosh VersionsAnd More Products As They Become Available
Additional Products:
-
7/29/2019 E-Commerce Presentation CSG
22/41
MS Contract Requirements
Student sales One media set per product
Office 2000 on secure CDs only
Department sales No personal staff sales
Home use of office license OK
-
7/29/2019 E-Commerce Presentation CSG
23/41
FundingMS site license cost about the same as
new Select program For department use only
Existing volume Concurrent use eliminated
Student use added at minimal cost
Funding License is funded by each campus Customers pay for media and distribution
-
7/29/2019 E-Commerce Presentation CSG
24/41
Pricing
Student copies $25-$30 per set
Includes shipping and handlingDepartment copies
$30-$60 per 10-pack
Includes shipping and handling
-
7/29/2019 E-Commerce Presentation CSG
25/41
The work involved
Negotiate site licenses
Establish WISC web site Customize for each campus Use existing E-Commerce infrastructure
Organize advertising/promotion 38 cities
-
7/29/2019 E-Commerce Presentation CSG
26/41
The work, continued
Organize distribution
Provide Help Desk scripts
Calculate costsSet prices
Manage the project!
-
7/29/2019 E-Commerce Presentation CSG
27/41
The teamSystems Engineering (Project mgt)Distribution/Logistics
Marketing
Application Technology
End User Computing
Product SalesAdministration
-
7/29/2019 E-Commerce Presentation CSG
28/41
Timeline
Contract negotiation 10 months
November-AugustE-Commerce/Distribution system
5 months
June-October
-
7/29/2019 E-Commerce Presentation CSG
29/41
The WISC Order Process
1. Authentication2. License Agreement
3. Product Selection (History File)4. Shipping Information
5. Payment Information6. Order Acknowledgement
-
7/29/2019 E-Commerce Presentation CSG
30/41
Email Receipt
Two Email Receipts Are Sent To Address Specified on Order
To Address in Student Data FileOrder Number and Shipping InformationLocal Support Contacts
Customer Service Information
-
7/29/2019 E-Commerce Presentation CSG
31/41
Distribution
-
7/29/2019 E-Commerce Presentation CSG
32/41
Distribution/Logistics
DoIT Logistics groupOff-campus warehouse
Loading dock for semis
UPS online systemTwice-daily pickups
Most orders out same day,many delivered the next day!
-
7/29/2019 E-Commerce Presentation CSG
33/41
Marketing & Promotion
-
7/29/2019 E-Commerce Presentation CSG
34/41
Managing the Flow of
Information for 38 CampusesThe WISC Home Page
http://www.wisc.edu/wisc
WISC News Emails
Displays & Posters
Ads Placed in Campus PapersAll Funded by Distribution Process
-
7/29/2019 E-Commerce Presentation CSG
35/41
The First 90 Days
WI C Hi hli h Th Fi 90 D
-
7/29/2019 E-Commerce Presentation CSG
36/41
WISC Highlights The First 90 Days
WISC Web site contains over 1500 pages of
product specs and technical supportinformation serving 38 campuses.
WISC Web Site had in excess of 2,000,000hits in its first month of operation. Site
currently has more than 10,000 visitors perweek.
2,200 Orders were processed in the firstday of operation. Over 10,000 Orders in thefirst month.
WISC Hi hli h Th Fi 90 D
-
7/29/2019 E-Commerce Presentation CSG
37/41
WISC Highlights The First 90 DaysThe volumes of credit card transactions
were so great in the first days of operation
that our credit card vendor could not keepup.
To date, all online orders have been shipped
within 24 hours of the time they wereordered!
The WISC online ordering system allows
customers to track their order from ourloading dock to their front door.
WISC Hi hli ht Th Fi t 90 D
-
7/29/2019 E-Commerce Presentation CSG
38/41
WISC Highlights The First 90 Days Customer Service 800 number is averaging 75 calls per
day.Emails to Customer Service average 30 per day.Mail-In (Non-Credit Card Sales) Averaging 7% of TotalMore Than:18,000 Online Orders Shipped25 Tons Shipped via UPS525,000 CDs, Ordered or Replicated$550,000 In Credit Card Revenue Collected Online
-
7/29/2019 E-Commerce Presentation CSG
39/41
WISC Technical Questions
Pat Brennan, Project Manager
-
7/29/2019 E-Commerce Presentation CSG
40/41
-
7/29/2019 E-Commerce Presentation CSG
41/41
The University of Wisconsin, Madison
E-Commerce
Infrastructure
Biggest current application
Jack Duwe, Deputy CIO