Transcript
Page 1: Drive Website Traffic Using Social Media

Drive Website Traffic with Social Media

Welcome to

How to Drive Website Trafficwith Social Media

Presented byWhitney Nelson

Online Marketing Specialist

Page 2: Drive Website Traffic Using Social Media

Drive Website Traffic with Social Media

#onsharpwebinar

Our Agenda

• Why social media is important? • How to drive traffic using:– Facebook– Twitter– LinkedIn– And more!

Page 3: Drive Website Traffic Using Social Media

Drive Website Traffic with Social Media

#onsharpwebinar

18% of website visitors report being influenced by social media.

Page 4: Drive Website Traffic Using Social Media

Drive Website Traffic with Social Media

#onsharpwebinar

Social Network Sites

What are the benefits of using social networking sites, anyway?

The Big 3 Reasons• Build relationships• Gain exposure• Earn credibility

Page 5: Drive Website Traffic Using Social Media

Drive Website Traffic with Social Media

#onsharpwebinar

FacebookPlace links where your visitors will

look for them. Easy-to-find access to your URL equals more visitors.

Page 6: Drive Website Traffic Using Social Media

Drive Website Traffic with Social Media

#onsharpwebinar

Facebook

Page 7: Drive Website Traffic Using Social Media

Drive Website Traffic with Social Media

#onsharpwebinar

Twitter

Page 8: Drive Website Traffic Using Social Media

Drive Website Traffic with Social Media

#onsharpwebinar

Twitter•Shorten the URLs to fit more text.

•Promote New Content, Deals or Promotions

• Use Images to Generate Interest

Page 9: Drive Website Traffic Using Social Media

Drive Website Traffic with Social Media

#onsharpwebinar

Twitter

Page 10: Drive Website Traffic Using Social Media

Drive Website Traffic with Social Media

#onsharpwebinar

LinkedIn

Company Pages

Page 11: Drive Website Traffic Using Social Media

Drive Website Traffic with Social Media

#onsharpwebinar

LinkedIn

Product/Services Page

Page 12: Drive Website Traffic Using Social Media

Drive Website Traffic with Social Media

#onsharpwebinar

LinkedIn

Employee Pages

Page 13: Drive Website Traffic Using Social Media

Drive Website Traffic with Social Media

#onsharpwebinar

LinkedIn•Groups

•Answers

3 links to Hubspot website out of 6 posted. Remember:

credibility counts.

Page 14: Drive Website Traffic Using Social Media

Drive Website Traffic with Social Media

#onsharpwebinar

Quora

Explore topics and questions that are relevant to your company’s

products or services.

Page 15: Drive Website Traffic Using Social Media

Drive Website Traffic with Social Media

#onsharpwebinar

StumbleUpon

Page 16: Drive Website Traffic Using Social Media

Drive Website Traffic with Social Media

#onsharpwebinar

Other Bookmarking Sites to Consider…

• Reddit• Digg• Delicious• Buzzfeed• Bizsugar • Diigo• Tagza

Photo Courtesy of Webtreats/Flickr

Page 17: Drive Website Traffic Using Social Media

Drive Website Traffic with Social Media

#onsharpwebinar

Questions?

Use the chat pane or #onsharpwebinar to ask questions about social media and website traffic.

Page 18: Drive Website Traffic Using Social Media

Drive Website Traffic with Social Media

#onsharpwebinar

Thank You & Happy Holidays

This presentation will be available online after the holidays. If you have additional questions,

please email me at [email protected].


Top Related