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CAREER PATHWAYS IN TECHNOLOGY AND
LIVELIHOOD EDUCATION (CP-TLE)
Industrial Arts I
Drafting Technology
Module 3: Process and Delivery in Lettering
Quarter I: Production of Signages
The practical purpose of lettering is to make written language visible and
understandable therefore, it must communicate thoughts and ideas. Good lettering
should impart a feeling of unity, uniqueness and beauty that will impress and attract the
viewer. This module will lead you through various lettering techniques necessary in
providing/producing quality and marketable lettered products/services.
Unique, creative and attractive signage is a product of a well conceptualized job
done by a skilled letter artist.
Assuring the quality of a signages guarantees marketability and profitability.
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EXPLORE YOUR UNDERSTANDING
Now, let us see how well you are familiar with the process on how lettered
products such as signages are made by professional letter artists. This phase will also
assess your understanding on the concepts and underlying principles of process and
delivery in lettering because at the end of this module, you are expected to produce/
provide quality and marketable lettered products and services.
Guide Questions:
1. What are the different drawing instruments and materials used in the production of
signages?
2. As a letter artist, why is it necessary to learn the different letter styles, its uses and
importance?
3. Given a list of lettering tasks, how would you determine the appropriate materials
and styles of letters to use?
4. Is there a need to be familiar with the proper letter strokes? Why or why not?
5. What other lettering medium do you want to use in performing lettering jobs?
6. What is the first thing that you should consider in conceptualizing lettering tasks?
7. Why do you need to know the size, proportion and spacing of letters?8. Why is it important to prepare a project plan in the production of signages?9. How do you intend to develop your lettering skills?
10.What other lettering techniques would you like to learn? Why?
Why does one need to assure the quality, profitability and marketability of
signages?
Pre-Assessment
Now that you are aware of the things that you are supposed to do, I think youare now excited and ready to move on to the next phase. The exploratory phase deals
with how well you know the topics on: the order of letter strokes, proportion, spacing,
composition and styles of letters. Have some fun in answering the assessment
prepared for you. But be sure to answer them honestly.
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Pre- Test
Multiple Choice
Directions: Read the following statements carefully. Choose the correct
answer from the given options. Write your answer in your notebook.
1. This is the way letters are done in freehand.
a. Designing b. Lettering c. Printing d. Planning
2. This is the proportion of letters used when the space for lettering is enough.
a. Normal b. Extended c. Compressed d. Lowercase
3. We have different letters in the alphabet, which do you think is the widest?
a. A b. M c. O d. W
4. Based on the order of letter strokes, which of the following letter does not belong to
the group?
a. B b. K c. O d. R
5. It is the proportion of letters used when the space for lettering is limited.
a. Normal b. Extended c. Compressed d. Lowercase
6. Letters is composed of different strokes, which of the letters has the
most number of strokes.
a. B b. G c. R d. S
7. It is in this guideline where all the letters rest or stand.
a. base line b. cap line c. drop line d. waist line
8. Among the different styles of letters, which is the most artistic?
a. gothic letters b. italics letters c. roman letters d. text letters9. This is the type of speedball pens commonly used in drawing gothic letters.
a. style A or B b. style C or D c. style A or D d. style B or C
10. This is the guideline that regulates the descender of the lowercase letters.
a. base line b. cap line c. drop line d. drop line
11. You were ask to make warning signs with letters having accented strokes and
made up of thick and thin stems, which styles of letters are you going to use?
a. gothic letters b. italics letters c. roman letters d. text letters
12. Given a chance to letter few words on a bigger space, what proportion of
letters will you use?
a. normal b. extended c. compressed d. lowercase13. This is the simplest style of letters that is why it is commonly used in
business outdoor advertisements.
a. gothic letters b. italics letters c. roman letters d. text letters
14. This is the type of guidelines that terminates ascender parts of the lowercase
letters.
a. base line b. cap line c. drop line d. waist line
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15. Letters can be written also in inclined position and they are classified as
a. gothic letters b. italics letters c. roman letters d. text letters
A. Diagnostic Assessment
Name: ___________________________ Date: _________________
Year & Section: ___________________ Teacher: _________________
Directions: Below are basic knowledge in lettering. Assess yourself using the
competencies listed below by putting a check mark () on Yes column if you possessthe competency and to the No column if you dont.
Knowledge Yes No Remarks
1. Do you have any idea what lettering is all about?
2. Have you experienced making simple signage?
3. Do you have knowledge on how size, proportionand spacing of letters are applied?
4. Are you familiar with the different drawing
instruments and materials used in lettering?
5. Do you have knowledge on how letters are sketched?
6. Are you familiar with the different letter styles andtheir uses?
7. Do you know the different guidelines used inlettering?
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B. Performance Assessment
Name: ______________________________ Date: ______________
Year & Section: ______________________ Teacher: ____________________
Directions: Below are the basic skills in lettering. Assess yourself by putting check
mark () on the column Yes orNo, then provide simple remarks at the end.
Skills Yes No Remarks
I can
1. sharpen drawing pencils properly
2. use different lettering mediums
3. perform order of strokes of each lettersaccurately
4. identify appropriate letter styles forspecific tasks
5. use appropriate guidelines whenlettering
6. produce quality signages
7. practice safety work habits
8. display positive attitude when lettering
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C. Drawing Instruments and Materials used in Lettering
Name: _______________________________ Date: ________________
Year & Section: _____________________ Teacher: __________________
Directions: Try to identify the different lettering instruments and materials in column A.
Use the list at the bottom as your guide. Write them in column B. (Use your notebook).
Column A Column B
1. ______________________________
2. ______________________________
3. ______________________________
4. ______________________________
5. ______________________________
6. ______________________________
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C.1. List of drawing instruments and materials in lettering.
a. Speedball pens d. Lettering brush
b. Erasing shield e. Paints
c. Drawing pencil f. Speedball holder
How do you find the pre-assessment? Has the exploratory phase enlightened
something in you as would be letter artist? Now, lets proceed to the next phase.
Additional lessons and experiences will surely firm up your understanding about
lettering
FIRM UP YOUR UNDERSTANDING
Lesson 1: Order of Strokes in Lettering
The illustration above clearly shows how letters are developed based on its purpose.
Any person can learn to letter properly as long as he wants and is willing to know
the necessary skills that one must acquire in lettering. Developing the craft is not all that
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it takes to become a great letter artist. One must be creative innovative and sensitive to
market demands.
In the given illustration below, analyze how the letters of the alphabet are formed.
The numbered arrows indicate the pens direction as you layout the letters.
Before you proceed to the next activity, I would like you to observe the signage below.
Take note of how the letters were made. Do you think this was done by a professional
letter artist? ____________________________________________________________
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Why? _______________________________________________________________
______________________________________________________________________
______________________________________________________________________
_____________________________________________________________________
Now, given the opportunity, would you be able to do the same or even do it
better?________________________________________________________________
How?_________________________________________________________________
______________________________________________________________________
______________________________________________________________________
____________________________________________________________________________________________________________________________________________
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After observing the given illustrations, how would you compare the manner you
write the letters and the manner they are written in the illustrations? Try to determine
the similarities and differences using the given graphic organizer below.
Suggested Activity: Compare and Contrast
Subject: The manner sample
illustrations were done
Subject: The manner you writethese letters
Comparison
Alle
Similarities
Differences
Differences
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The following techniques in letter strokes must be observed to come up with a quality
and marketable lettered products and services. You have to learn each technique to
ensure success as would be letter artist.
The six (6) fundamental strokes in lettering are illustrated below. Try to
visualize them because you will be using them later as you start your lettering
tasks.
3 1 4
2
5 6
a. Vertical letter strokes
3 14
2
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b. Inclined letter strokes
Strokes in Lettering1. Horizontal strokes are drawn from left to right.
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2. Vertical strokes are drawn downward.
3.Inclined strokes (diagonal) are drawn downward.
3. Curved strokes are drawn downward.1 2
Suggested Activity:
Name: ___________________________ Date: ______________Year & Section: _________________ Teacher: __________________
Directions: Practice the following freehand line exercises on the space below. First two
lines were done for you. Observe accuracy and work on it diligently. You may place
your drawing in your notebook.
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Vertical line Horizontal line Inclined to the left
Inclined to the right Curved to the left Curved to the right
After the freehand exercise, please proceed with the order of letter strokes. The
illustration below will show you how letters were grouped according to their strokes.
Arrowheads were used to show the sequence of each stem.
You have to take note that the six (6) fundamental strokes which you have
performed earlier is essential in laying out letters. First stroke is vertical (from top to
bottom), second is horizontal (from left toright
), third is either curve (from left to right) or inclined (from top to bottom) but in any case
where both are present, inclined stroke would be the last.
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1. First group are letters I, L, T, E, F, H. These letters are drawn using the verticaland horizontal strokes.
I L T E F H2. Second group are letters A, K, M, N, V, W, X, Y, Z. These letters are drawn using
vertical, horizontal and inclined strokes.
A K M NV W X Y
3.The third group are letters B, D, J, P, R, U, G, Q. These letters are drawn usingvertical, horizontal, inclined and curved strokes.
B5 D J P
R U U G
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4. The fourth group are letters C, O, S. These letters are drawn using curved
strokes.
C O SNote: Please remember that correct letter strokes must be put to practice to acquire
the skill. This is applicable to all lettering tasks regardless of whatever letter style is
used.
Suggested Activity:
Name: ___________________________ Date: ______________
Year & Section: _________________ Teacher: __________________
A. Directions: Below are words for you to work on. Do your own concept and apply
the appropriate order of strokes for each letter. Observe accuracy and enjoy working on
it. You may do this in your notebook or in an extra sheet of paper.
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Uppercase Letters
Lowercase Letters
How did you find the activity? Did you enjoy working on it? Did you find it challenging?
Prove to yourself that you can make it. Try another round but assess yourself first how
far have you gone with the topic. Trust yourself.
Suggested Activity:
Directions: Fill up this minute paper to evaluate how far you have gone with
the lesson.
MINUTE PAPER
( _________________________________________ )
T o p i c / L e s s o n
Name of Student : __________________________ Date : __________________
Year and Section _______________ Teacher: ___________________________
After the lessons and activities provided on the order of strokes in lettering, I have
learned that:
1. _____________________________________________________________
2. _____________________________________________________________
3. _____________________________________________________________
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But Im a little bit confused with:
1. _______________________________________________________________
2. _______________________________________________________________
3. _______________________________________________________________
I still want to learn more on:
1. _______________________________________________________________
2. _______________________________________________________________
3. _______________________________________________________________
After undergoing all the lessons and activities, I feel:
1. _______________________________________________________________
2. _______________________________________________________________
3. _______________________________________________________________
The minute paper will determine if you are ready for the next lesson or not.
What do you think? Will you proceed or you need more time to review the lesson? Well,
take your time.
Lesson 2: Proportion of Letters
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Though there are no definite standards for the proportion of letters, there is a
definite relationship between the width and the height for specific letters in the alphabet.
A letter may vary from its normal appearance by either extending or compressing it to
accommodate the word or group of words in a given space. But there are certain rules
that must be considered to come up with pleasing and readable lettered products.
Shown below are sample signage which were layed out using the different
proportions of letters. Closely observe their differences.
A. Normal Letters
These letters are used when the space for lettering is enough. They are neither
too narrow nor too wide and are proportioned with their height.
B. Extended Letters
These letters are wider than normal letters and are used when the space for
lettering is wider than normal.
C. Compressed Letter
These letters are narrower than normal letters with regards to the proportions of
width to height. This type of letters are used when the space for lettering is limited.
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Suggested Activity 1
Below are sample signages. Copy the word(s) in the boxes provided below
each sample. Apply your understanding about how proportion is applied to lettering.You may do this in your notebook.
Normal Extended Compressed
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Extended Compressed Normal
Compressed Normal Extended
How did you find the activity? Dont worry if it was not perfectly done this time. At leastyou have tried your best. Now, to make sure that you really understood the lesson about
proportion, here is another activity for you.
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Suggested Activity 2
Based on the given samples, try to critique the product by answering the
following questions:
2. What proportion of letter did the letter artist used in the product?3. Why do you think the letter artist decided to use this type of
proportion?
4. Is the word(s) readable?
____________________________________________________________________________________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
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______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
How did you find the activity? Did you enjoy working on it? Did you find itchallenging? Now lets go to another topic which you will surely firm up yourunderstanding about how the regular proportion of letters are obtained.
B. Sizes of letters in terms of ratio between width and height.
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1.The height of all letters (Uppercase or Capital) is six (6) unitsbut the width varies as follows:
1.1 Letters B, C, D, E, F, G, H, J, K, L, N, P, R, S, U, and Z arefive (5) units wide.
1.2 Letters T, O, M, Q, V, A, X, and Y are six (6) units wide.
1.3 LetterI occupies one (1) line, whereas, W occupies eight(8) units and is the widest letter in the alphabet.
The ratio of the height and the width of the lowercase vary as follows:
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Letters a, b, c ,d ,e, g, h, k, n, o, p, q, s, u, v, x, y, and z are four (4) units wideand four (4) units in height for normal letters while four (4) units wide and six(6) units in height for ascender and descender letters...
1.3 Letters j, r, and t are two (2) units wide while letter
f is three units in width.
1.4 Letters m and w are four (4) units wide and four (4) units in height
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How did you find the lesson? Was it helpful? Did it make sense to you? Let us
see if you were able to understand the relation between height and width of normal
letters as expressed in their ratio and proportion. Try the activity below.
Suggested Activity 3
Directions: Following the given illustration, apply the principles of sizes of letters in
relation to the width and the height that you have learned from the lesson. You may
letter this in a graphing paper and see how it looks.
C. Guide Lines in Lettering
There is a rule in drafting that says A good draftsman/ letter artist never
letters without guidelines. This is because guidelines keep letters intact in their
assigned spaces thus keeping them uniformly vertical or inclined. There are set ofguide lines for capital letters and small letters (vertical or inclined)
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A. Horizontal Guide Lines
1. Cap Line
The uppermost horizontal guide line drawn for uppercase letter which
accommodates the stem of ascenders
2. Waist Line
A horizontal guide line drawn between the cap line and the base line used
to determine the general height of the lowercase letters.
3. Base Line
A horizontal guide line where the letters rest or stand.
4. Drop Line
A horizontal guide line drawn for letters with strokes that extend going
down. This guide line regulates descender letters.
B. Vertical Guide Lines
Vertical guide lines are light lines which help keep the letters
uniformly vertical.
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C. Inclined Guide Lines
These are light lines used to guide the inclination of inclined letters.
The slope of inclination for inclined guide lines is an angle of 67 degrees
with the horizontal.
Suggested Activity
After knowing the different guide lines used in lettering, check your
understanding on the lesson by doing the following activities. Use the appropriate guide
lines for each. You may place your answer in your notebook.
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Note: Use vertical and inclined guide lines for Uppercase letters.
Note: Use vertical and inclined guide lines for lowercase letters.
Note:Afterdoing the given activities, are you happy with your performance? Do you
want to improve it? Then practice more. Youll find out later that you are improving.
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Lettered products are not only made using all uppercase letters. There are
instances that you have to use combination of uppercase and lowercase letters.
Therefore, it is a must that you have to learn how to write small letters correctly. Let us
see how they are made.
D. Lowercase or Small letters are classified into:
a. Normal letters.These are small letters that do not have stems going
up or going down.
b. Ascender letters.These are small letters having stems going up. These areletters...
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c. Descenders are stems of small letters that goes down to the drop line likeg,y.j.
Suggested Activity
After knowing the different guidelines used in lettering, check your understanding
on the lesson by doing activities like practicing guidelines for capital and small letters.
You may do this in your notebook.
Note: Use vertical and inclined guidelines for lowercase letters in replicating the
given signages.
If you are done, review and compare your output with the given samples. Are you
satisfied with what you see your output? Were you able to use appropriate guidelines?
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Lesson 3. Spacing and Composition of Letters
Composition in lettering refers to the proper selection of letter styles and sizes,the spacing of the letters and words, and the proper arrangements of the letterings in a
given space. The most important requirement of lettering is legibility, second
requirement is ease and rapidity of execution.
A. Strict compliance with the following standards is a good practice in letter
composition.
1. Space between Letters
a. Uniformity in spacing of letters is a matter of equalizing spaces by eye.
The background areas between letters not the distance between themshould be arranged to appear optically more or less equal. Example(a), the actual distances are equal, but the letters do not appearequally spaced. At example (b), the distances are intentionallyunequal, but the background areas between letters are approximatelyequal, and the result is an even and pleasing spacing.
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b. If the adjacent sides are vertical stems the area is obtained by makingthe distance between the letters slightly greater than one-half theheight of the letter, or smaller depending on the contours, for othercombinations.
Space between Words
For either uppercase or lowercase lettering, make the spaces
between words approximately equal to a capital O as seen in example (a
and c). Avoid spacing words too close together as shown in example (b).
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Suggested Activity
Write a simple poem for your friend or loved ones applying the principles of
spacing and composition of letters. Check your answer on the given activity using the
given assessment tool below. Have a record of your answer to check yourunderstanding and proficiency you learned from the lesson. You may place your
answer in your notebook.
Lesson 4. Styles of Letters
Gothic Letters Roman Letters
Text Letters Italics Letters
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How did you find the activity? Now that you had experienced proper spacing
and composition in lettering, continue reading the next lesson so you will have clearer
understanding on the different styles of letters that you are going to use when lettering.
The invention of the alphabet has made communication a lot easier. Letters areconventional symbols usually written or printed to represent a simple or compound
speech sound. Written forms of language through the use of letters evolved slowly over
hundreds of years. Their designs were modified, thus, different letter styles were
developed. Basic letter styles include the Gothic, Roman, Text, and Italics.
From the given discussion, do the suggested activity to check your initial
understanding on the different letter styles.
Suggested Activity
Name: ___________________________ Date: ______________
Year & Section: _________________ Teacher: __________________
Directions: Identify the different styles of letters in column A and put check mark on
the appropriate box in column B. You may write your answers in your notebook.
Column A Column B
- Gothic Letters
- Roman Letters
- Text Letters
- Italics Letters
- Gothic Letters
- Roman Letters
- Text Letters
- Italics Letters
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- Gothic Letters
- Roman Letters
- Text Letters
- Italics Letters
- Gothic Letters
- Roman Letters
- Text Letters
- Italics Letters
Styles of Letters
1. Gothic Letters
All letters have uniform width elements and are made in single stroke. It is
perhaps the most easily read style and commonly used in outdoor advertisements.
Style A or B speedball pens or round brushes maybe used.
Gothic letters
2. Roman Letters
All letters in this style have accented strokes made up of thick and thin stems.
Modern Roman is frequently used than the Old Roman because of its simplicity. This is
widely used in books and newspaper titles, land titles and other documents. Style C
and D speedball pens or flat brushes are used in this style.
Roman letters
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3. Text Letters
This is the most artistic of all letter styles. It consists of thick and thin elements.
Text letters are made of C or D speedball pens and flat brushes.
Text letters
4. Italics Letters
All slanting letters are classified as Italics. Gothic Italic and Roman Italic are
examples in this type. These letters are made with style C or D speedball pens.
Gothic Italics
Roman Italics
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From the given discussion, do the suggested activity to check your initial
understanding on the different letter styles. Answer it honestly. You may write your
answer in your notebook.
SELF REFLECTIONDirections: Write briefly what is asked for.
1. Why do we need to learn the different letter styles?___________________________________________________________________
______________________________________________________________.
2. As letter artist involve in products such as street signs, sign boards, gift tags andposters, how would you benefit from this topic/lesson?
___________________________________________________________________
______________________________________________________________.
3. Why do you need to assure the quality of lettered products and services?___________________________________________________________________
______________________________________________________________.
Suggested Activity:
After learning the different letter styles and their characteristics, design a simple
signage using all the different letter styles. You can use pencil, coloured pencil, and
other colouring medium available around you. You can place your output in your
notebook.
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How did you find the activity? Based from your personal view, what is the
significance of knowing the appropriate letter style for a specific type of lettered
products/services? If you think that this concept is clear to you then you may now
proceed to the next lesson.
Lesson 5. Project Planning
Planning is an essential factor in the success of any undertaking, be it an activityor a project. A Project Plan is a guide in making projects systematically, correctly andaccurately. All the required materials, tools, working plan, step-by-step procedure, andcriteria for evaluation are included in the project plan. Below is a sample project plan.Try to analyze each component as to its importance and sequence:
Parts of a Project Plan:
I. Title refers to the title of your project.
II. Objectives refers to the purpose in producing the product or in providing theservice.
III. Tools and Equipments list of tools and equipment that you will need toproduce the product or service.
IV. Materials these are consumable items needed to produce the product/service.V. Working Plan or Design shows the 3 view sketch, dimensions and
specifications of the proposed product, while product design maybe used inother cases where only the pictorial form and specifications are needed.
VI. Procedure these are the steps on how you will produce the product or providethe service.
VII. Evaluation this is a process of assessing the finished product or service.
Now that you already know the parts of a project plan, can you fill up the samplebelow? You may write your answer in your notebook.
A. Sample Project Plan
I. Name of Project: __________________________________________________
II. Objectives:1.2.3.4.
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III. Tools and Equipments:1.2.3.
4.
IV. Materials:
Grand Total
V. Sketch or Drawing of Project (have your own)
VI. Procedures:( you may use this as your guide but you can have your own)
1. Conceptualize the design of your project in a piece of paper.
2. Prepare a project plan.3. Prepare the tools and materials needed.4. Mark the measurement in the plastic sheet.
(length & width plus the provision for the boarder space)5. Layout guidelines and letters.6. Sketch the design in pencil or do the lettering using brush with paint.7. Let it dry for few minutes.8. Cut the plastic sheet according to the required specification.
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VII. Evaluation: Your output will be evaluated using the given scoring rubricsbelow:
A. Scoring Rubrics for Finished Product
CriteriaHighly Acceptable
(5)Acceptable
(3)
Unacceptable
(1)Product design The design is
very creative andinnovative
The design iscopied with somealterations
The product ispoorly designed
Appropriateness ofmaterials used
All the materialsused were
appropriate
Most of thematerials used
were appropriate
Materials usedwere not
appropriate forthe product
Measurements Themeasurementswere accurate
Themeasurementswere done withminimal error of 2
Themeasurementswereinaccuratelydone
Quality The product wasmade perfectly.The letter style,size, proportion,
and colors wereappropriate
The product wasgood. The letterstyle, size andproportion were
good but colorswere inappropriate
The productwas donepoorly
VIII. Product Costing and Pricing:
Computing for the cost of materials used and other expenses incurred in theproduction of marketable sign board is very important. Thorough computation must bedone to determine the selling price and profit of product. Below is a samplecomputation:
Total cost of materials = PhpAdd: packaging material = Php
Total cost: Php
To compute for the Selling Price:Selling price = total expenses + 10% of total expenses
SP =
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SP =
To compute for the Profit:Profit = SP total costProfit =
Profit=
IX. Packaging and marketing:
Packaging adds value to any product. It is an essential consideration inmarketing as visual appeal is very important in attracting the customers attention. Insign board production, the choice of packaging material varies depending on the kind ofarticle you produce. Creativity and innovativeness is also a key factor in coming up withinnovative and creative yet appropriate product packages.
Suggested Activities
View video presentations on the production of lettered products using differentmethods and techniques to further understand the processes.
Interview entrepreneurs of art and sign businesses. Be guided by the followingquestions:
a. Why did they choose to venture in signage business?b. How long have they been in their business?
c. What difficulties have they encountered along?d. How did they become successful in their business?
Conceptualize at least three (3) signages using plastic sheets, plywood,galvanized iron sheets and others.
Prepare at least three project plans for your chosen products.
After firming up your understanding on the different topics related to lettered
products and services, you will be given additional activities to deepen yourunderstanding. If you are ready, then lets proceed with the deepening stage.
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DEEPEN YOUR UNDERSTANDING
Simple sign boards and street signs are usually made in an art and sign shop.
Other lettered products are made by using high-tech processes and sophisticated
machines and equipment to produce competitive and marketable lettered products
Suggested Activity:
How about visiting an art and sign shop in your community? Observe how
signages and other lettered products are produced. You can list down observablebehaviour of workers, techniques and machine/equipment used in the shop, or you may
take pictures and write your observations in your notebook. Report this to the class for
processing. This is one way of benchmarking a product or process.
Suggested Activity
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Directions: Do the following suggested activities and make a personal assessment
to enhance your understanding.
After conducting an environmental scanning, make a survey to find out whatother lettered products the customers need or want. Use the form below torecord your data.
Innovate the designs of existing marketable lettered products to be competitive inthe market.
View video presentations in making various signages and other lettered productsusing different mediums.
Observe demonstrations of actual making of signages and other letteredproducts.
Follow the procedures in making your chosen signage s and other letteredproducts.
Summative Assessment (Six Facets of Understanding)
- Discuss the processes involved in producing quality, marketable and profitable
signages. (street signs, sign boards, gift tags and posters)
- From the given signages below, evaluate which among them is a product ofcreativity and innovation.
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Figure A
Figure B Figure C
- Can you now create and innovate marketable lettered products?
- Compare and contrast the two samples of sign boards in terms of the
following criteria:
Quality
Effectiveness
Appropriateness Creativity/innovation
Marketability
Sign Board A FLAMMABILITY
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Sign Board B
Criteria Sign Board A Sign Board B
Quality
Creativity/ innovation
Effectiveness
Appropriateness
Marketability
- What would be your feeling if the signages you made did not meet the marketdemands and customers needs and wants?
- Assess yourself the level of confidence in producing quality, marketable and
profitable signages.
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Today I have learned that:
I still want to learn more on:
Now, I realized that:
TRANSFER YOUR UNDERSTANDING
After having done with several activities that deepened your understanding, areyou ready to demonstrate your gained knowledge and skills in lettering, then performthe following activities to come up with quality, marketable and profitable signages.
Production of Quality, Marketable and
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Suggested Activity 1
Produce Quality andMarketable Street
Si ns
Suggested Activity 2
Produce Quality andInnovative Sign
Boards
Suggested Activity 3
Produce Quality andCreative Gift Tags
Suggested Activity 4
Produce Quality andMarketable Posters
Profitable Signages
Suggested Activity 1
Produce Quality and Marketable Street Signs based on the Project plan you had
prepared and follow the given procedures below: Design simple sinages that could be used in an office and other establishments.
Take pictures of store labels and re design it.
Reminder
Use caution when applying spray paint. Work outside or in a well-ventilated areaand wear protective goggles and a mask to reduce exposure to harmfulchemicals.
Your performance and product will be assessed by the following criteria:
Functionality Product design (creativity, innovativeness) Quality (accuracy, workmanship) Use of appropriate tools and materials Observance of safety measure Time management
Note: You will make at least three different kind and sizes of street signs. Make sure
that you give importance on quality and innovation in every products.
Sample Rubrics
Criteria 5 points 3 points 1 point
Functionality Street sign is clear,readable, and style ofletters used is very
Street sign issomehow readableand the style of letters
Street sign is not clearand the style of letterused is inappropriate
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appropriate used is appropriateDesign Observed two or
more innovationsmade
Observed only oneinnovation made
No innovation madeor plain and simplecopy
Quality Fine finish and the
materials used ishighly acceptable .
Uneven finish and the
materials used ismoderatelyacceptable.
Rough finish and the
materials used is lessacceptable.
Method Followed all thegiven procedure,using appropriatelettering instrumentsfor each task
Followed the givenprocedure, observedonce incorrect usageof lettering instrumentfor each task
Followed the givenprocedure, observedmore incorrect usageof lettering instrumentfor each task
Safety workHabits
No injury noticedwhile doing the task.
Noticed one injurywhile doing the task.
Noticed more thanone injury.
Time
Management
Finished the task
before the given time
Finished the task on
the given time
Finish the given task
after the given time
RATING SCALE:
Points earned Numerical Descriptive
24 - 30 91 - 100 Outstanding
18 - 23 86 - 90 Very Good
12- 17 81 - 85 Good
7 - 11 76 - 80 Fair
1 - 6 71 - 75 Needs Improvement
Suggested Activity 2.
Produce Quality and Innovative Sign Boards based on the Project plan you had
prepared and follow the given procedures below:
a. Prepare the project plan.b. Prepare all the necessary materials, lettering instruments and equipments
needed.c. Use a heavy cardboard (such as the back of a notebook) to create a stencil.
Draw your letters or pictures on the stencil and cut it out using an X-Actoblade.
d. Clean the sheet metal of any dirt, dust or oil. Protect surfaces with a sheet ortarp. Follow manufacturer's instructions to apply primer and for drying time.
e. Paint the sign in the color you desire. Use a spray paint suitable for metal andapply two or three light coats. Allow to dry completely.
f. Using your stencil, paint the text or graphics on your sign. If your stencil doesnot cover the entire sign, block off any exposed metal with an old sheet or
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newspaper. Make sure the stencil is flat to the metal to ensure a cleanapplication. Apply two to three coats of spray paint and let dry completely.
g. Use a reflective coat of paint to enhance visibility of your sign at night. Coatthe entire sign or just your graphics. You may need several coats to achievedesired results.
Your performance and product will be judge by the following criteria: Functionality Product design (creativity, innovativeness) Quality (accuracy, workmanship) Use of appropriate tools and materials Observance of safety measure Time management
Note: Please refer to the sample rubrics in activity 1.
Suggested Activity 3
Produce Quality and Creative Gift Tags based on the Project plan you had prepared
and follow the given procedures below:
a. Prepare the project plan.b. Prepare all the necessary materials, lettering instruments and equipments
needed.c. Purchase card stock or use recycled thin cardboard, poster board or paper
you already have. Great paper can be bought at the local art store (If you'relooking for cardboard, try the hardware store.)
d. Make the shape of the tag by tracing a template(again, can be bought fromart stores or can be), a cookie cutter, or just "eyeballing it" to make a shapesuch as a star, snowman or a mitten. Be creative, just think of holiday shapes.
e. Decorate one side of the tag with holiday images such as stars, mittens,snowmen, Santa, etc. You can use rubber stamps, stickers, markers, coloredpencils, images from gift wrap or cards or draw your own designs.
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f. On the other side of the tag, write the person's name who is getting the gift.(Ex: Bob, Jack, etc.)
g. You can write "To:____" and "From___" if you'd like, or just write the person'sname in larger letters in the middle of the tag. (Ex: To: Ashley From: Santa)
h. Punch a hole at one end of the tag and run a ribbon, raffia, yarn or
embroidery thread through the hole and tie it at the end. You can add beadson the string before tying the knot.
i. You could even use double-sided tape to affix your tag to the gift.
Tips:
You can make the tag as plain or fancy as you like. You can use glitter, paper or paint to enhance the main design on the tag. Be sure to stretch your creativity to make your tag design enhance the design of
the gift bag or gift wrap you have chosen.
Warnings:
Cover clothing and furniture especially when using glue and glitter. Wear comfortable, older clothing as making the tags can be messy depending on
what supplies you use. Use glue sticks as opposed to bottled glue. Supervise children as to not make a total mess.
Your performance and product will be judge by the following criteria: Functionality Product design (creativity, innovativeness) Quality (accuracy, workmanship) Use of appropriate tools and materials Observance of safety measure Time management
Note: Please refer to the sample rubrics in activity 1.
Suggested Activity 4
Produce Quality and Marketable Posters based on the Project plan you had prepared
and follow the given procedures below:
a. Prepare the project plan.
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b. Prepare all the necessary materials, lettering instruments and equipmentsneeded.
c. Design an effective poster. It is important to make your poster attractive andeasy to read.
d. Decide how you will make your poster. Are you going to make a poster on
cardboard by hand? Or do you have access to a computer and printer? Makeit in the way that is easiest and most effective for you.
- Computer: Some computer programs allow you to make much larger postersby sticking several printed pages together. If not, you can use a large piece oflightweight cardboard and print off the message, pictures, title etc. separately andstick them onto the cardboard neatly. Decorate the poster edges with borders orother eye-catching features.
- By hand: If you cannot print a poster, choose the person with the bestprinting skills and use poster paints and bright and easy-to-use markers orpencils to make the posters. As with the computer version, make sure todecorate in an eye-catching way.
e. Choose one simple, memorable message. Place this message in largelettering that will attract attention. More detailed information can also beadded in smaller lettering.
f. Add your information. If you are making your own information posters, youshould get the information from a reliable source, such as from books, peopleworking in the field or on reputable internet sites.
g. Have your information checked. Have your information checked by somebodywith expertise in the subject. It might be someone who works or volunteers in
a non-government organization or public office, for example, or a teacher.Also get somebody to spell check the information.
h. Include contact information. The point of your poster is to get attention. Youwill also want people to know where they can come for more information, soinclude contact details such as a phone number or an e-mail address.
i. Think carefully about where you will put up your posters. Try to find a locationwhere lots of people will pass by but where they will not get lost in the crowd.
Tips:
Remember, a poster doesn't always consist of a cut-up essay. Larger organizations involved in the issue you have chosen may have posters
that you can use for public information.
Your performance and product will be judged by the following criteria:
Functionality
Product design (creativity, innovativeness)
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Quality (accuracy, workmanship) Use of appropriate tools and materials Observance of safety measure Time management
Note: Please refer to the sample rubrics in activity 1.
Suggested Activity 5
Put your lettered products on display for sale or coordinate with the local signagebusinesses to market your product.
Suggested Activity 6
Market the produce street signs, sign boards, gift tags and posters in yournearby community.
Post- Test
Multiple Choice.
Directions: Read the following statements carefully. Choose the correct answer
that best describe the statements. Write the letter of your answer in your notebook.
1. This is the way letters are done in freehand, what is that process?
a. Designing b. Lettering c. Printing d. Planning2. This is the proportion of letters used when the space for lettering is enough.
a. normal b. extended c. compressed d. lowercase
3. We have different letters in the alphabet, which do you think is the widest
letter?
a. A b. M c. O d. W
4. Based on letter strokes, which of the following letter does not belong to the
group?
a. B b. K c. O d. R
5. It is the proportion of letters used when the space for lettering is limited.
a. normal b. extended c. compressed d. lowercase6. Letters is composed of different strokes, which among the letter has the
most number of strokes.
a. B b. G c. R d. S
7. It is in this guideline where all the letters rest or stand.
a. base line b. cap line c. drop line d. waist line
8. Among the different styles of letters, which is the most artistic?
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a. gothic letters b. italics letters c. roman letters d. text letters
9. This is the type of speedball pens commonly used in drawing gothic letters.
a. style A or B b. style C or D c. style A or D d. style B or C
10. This is the guideline that regulates the descended parts of the lowercase
letters.a. base line b. cap line c. drop line d. drop line
11. You were ask to make warning signs with letters having accented strokes and
made up of thick and thin stems, which styles of letters are you going to use?
a. gothic letters b. italics letters c. roman letters d. text letters
12. Given a chance to letter few words on a bigger space, what proportion of
letters will you use?
a. normal b. extended c. compressed d. lowercase
13. This is the simplest style of letters commonly used in
business outdoor advertisements.
a. gothic letters b. italics letters c. roman letters d. text letters
14. This is the type of guidelines that terminates ascender parts of the lowercase
letters.
a. base line b. cap line c. drop line d. waist line
15. Letters can be written also in inclined position and they are classified as
a. gothic letters b. italics letters c. roman letters d. text letters
After finishing this module how do you feel?
Happy Confused Sad
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CONGRATULATIONS!
Key to Corrections:
A. Pre-Assessment B. Pre/Post Test
1. B 1. C
2. A 2. G
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3. D 3. F
4. C 4. H
5. C 5. A
6. A 6. E
7. A 7. D8. D 8. B
9. A
10. C
11. C
12. B
13. A
14. B
15. B
Reference Materials:
Books:
Esguerra, J. S. & Molino, E. A., Exploratory Drafting for Philippine Secondary Schools.
Abiva Publishing House.
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OPEN HIGH SCHOOL PROGRAMManaois, G. M. Drafting Volume 1.Phoenix Publishing House.
Geiseck, F. et al. Technical Drawing, 8th Edition.
Johnson, W. H. Modern Drafting. The Macmillan Company.
Burke, A. E. Architectural Lettering, American Technical Society .Chicago, U. S. A.
Speedball Textbook for Pen and Brush Lettering
Other References:
www.google.com.ph
http://ph.yahoo.com/search
http://ph.images.search.yahoo.com/search
http://www.google.com.ph/http://www.google.com.ph/http://ph.yahoo.com/searchhttp://ph.yahoo.com/searchhttp://ph.images.search.yahoo.com/searchhttp://ph.images.search.yahoo.com/searchhttp://ph.images.search.yahoo.com/searchhttp://ph.yahoo.com/searchhttp://www.google.com.ph/