Download - Digitonic SMS \'Winner\
Boosting Conversions via Managed SMS Services
Thursday, 13 October 11
Who we are
Formed in 2010 by 2 digital marketers.
Experienced in e-Gaming, e-Commerce, Media and Communications.
Based in Glasgow with an international client portfolio.
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What do we do?
“Digitonic always deliver fantastic results for our campaigns. They are exceptional; a
cut-above the rest, and a pleasure to work with.”
Strategic Digital Marketing Agency
Campaign Optimisation + Management
Marketing Integration Experts
Shayne Lambie, 188BET
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SMS
White Mail
Landing Pages
Dynamic Retargeting
Pretargeting
Contact Centres
SEO
PPC
Social
Affiliate Management
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2 quick thoughts about e-mail
E-mail is an excellent tool to drive customers to your business when they are online. But what about when they are offline?
Everybody uses e-mail - that’s part of the problem. How many e-mails are unread in your inbox right now?
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How many text messages are unread in your phone right now?
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Some Stats
• Time to prepare new e-mail template = up to 1/2 day
• Time to prepare new SMS message = 15 Minutes
• “59% of users delete the majority of e-mail advertising without reading it” *
• “75% of smartphone users would like to get notified of new offers via SMS” **
• And... “as many as 83% would be open to receiving SMS offers twice per month” **
**Source: YouGov (2011)
*Source: Marketing Profs (2011)
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Where SMS worksWe’re not saying SMS replaces e-mail. SMS complements your
communications strategy.
Need to say something quickly? Use SMS.
Got a time limited offer? Use SMS.
Need to drive users online? Use SMS.
Users not opening your e-mails? Use SMS.
Need to communicate your message in detail? Use e-mail.
Got a long lead time? Use e-mail and SMS.
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Where SMS worksSMS complements outbound calling in 3 distinct ways:
A warm up / teaser message primes the customer before the call - and itself will begin converting.
SMS is proven to improve contact rates, increase campaign conversion figures and reduce average call time.
Later, a follow up SMS sweeps up the contact centre’s positive outcome non-converters to improve overall campaign statistics.
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188BET: Leading the field Relevant
Integrated
Personal
Dynamic
Offer Led
Responsible
By delivering timely and relevant messaging we deliver a proven increase in betting activity
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Text TrackingEnhanced reporting and reach
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In-House Managed Services
• 99% Deliverability (Domestic + International)
• A/B Testing
• Data Cleansing
• Message Personalisation
• Feedback Loops
• Send Time Optimisation
Where we add value
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Full Service Costs
From 3.9p per message
No set up fee
No management fee
Only pay for what you use
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Self Service OptionsOur self service solution can also be delivered in-house by your marketing team, allowing you to retain control for a lower cost
Benefit from a system that is both user-friendly and cost effective
Full API integration allows you to automate your activity
Comprehensive delivery reporting for all send activity
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Self Service Reporting and Data Visualisation
Deliverability Scoring
Time Stamps
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Self Service API
• Send messages to predefined groups or new contacts
• Schedule messages for appropriate send times
• Retrieve replies as feed replies or incoming messages into your own system
• Delivery receipts track each message and see whether it’s been opened
• Check your balance and credits
• Add new contacts from contact forms or online registrations
• Manage sub accounts and create new accounts easily - including credit transfers
• View sent messages via all sub accounts
• ....plus all the support you would expect from an agency /outsourced solution
Automate your Activity
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To find out moreContact us in confidence
Grant FraserManaging Director
+44 (0)1357 524 205+44 (0) 7967 302 780
grantfraser21
Iain WilcoxMarketing Manager
+44 (0)1357 524 205+44 (0) 7950 621 931
iainwilcox
Thursday, 13 October 11
