Download - Digital Strategy Abc Webinar
“Supporting a vibrant arts and cultural community through quality direct legal/business services and educational programs to the artists and arts communities in Greater Boston by leveraging the resources of the legal and business communities…”
Q&AParticipants may ask questions for any
of our panelists by:
• Typing a question in the “questions box”
• Sending and e-mail to [email protected]
• Typing your question into the chat box and selecting “Organizer and panelists only” in the drop down menu
Stop ChasingBuzz Words
Creating a Digital Communications Strategy
1. Who Are You?
2. Messages With Substance
3. Digital Tools With Impact
Who Are YOU?
What Are Your Goals?
• Sales Conversion• Lead Generation• Engagement
www.artsboston.com
Why Are You Unique?
www.bostondancealliance.org
What Is Your Measure for Success?
• Ticket Sales• Registrations • Fees / Other Earned Income• Donations• Content Submissions
• Engagement
www.artsandbusinesscouncil.org
How Much Money Do You Have?
www.investopedia.com
How Much Time Do You Have?
• Who’s Accountable?• Workflow Assessment
• Learning Curve
Time Management
• Website = High
• Blog = High
• Video = High
• Email = Moderate
• Photos = Moderate
• Facebook = Low
• Twitter = Low
How Comfortable Are You With Technology?
utterli.com
www.blogger.com
www.theflip.com
What Are Your Communication Strengths?
• Writing• Interviewer• Connector• Researcher• Photographer / Videographer
http://del.icio.us
How Does Your Community Want to Interact With You?
surveymonkey.com
www.addthis.com
Identifying Influencers
• Regularly Contact You
• Active Contributors
• Bloggers
HubArts.com
jimsullivanink.com
Messages With Substance
Engage, Don’t Sell
www.zumix.org
Stay Focused
www.newtonartcenter.org
It’s About Your Members
rtnda.org
www.friendsoffenwaystudios.org
Give to Receive
downtownwineandspirits.com
Digital Tools With Impact
Cool Is a Red Flag
Choosing Digital Tools
• Low Cost
• Easy to Use
• Can Make Commitment
• High Viral Impact
• High Engagement
Photos
flickr.com Search “arts boston” under “groups”
flickr.com
facebook.com Search “BIMA”
Photo Recommendations
• Focus on Members
• Multiple Distribution
• Reflect Mission
Social Networks
Facebook Love
• Don’t Always Ask for Something
• Share Information
• Post Comments
ning.com
http://bostoncyberarts.ning.com/
BrooklynArtProject.com
unlockaustin.com
Social Networks Recommendations
• Be Genuine
• Engage
• Photos
• “Ah Ha” Moments
• Hub for All Your Content
twitter.com
Tweet During Events From Your Cell Phone
www.twitterfountain.nl
http://portwiture.com
Twitter Recommendations
• Sharp Focus
• Follow and Engage
• Share Links
Blogs
bostonhandmade.blogspot.com
runningahospital.blogspot.com
bostonist.com
bostonreb.com
overheardinnewyork.com
www.wbztv.com
Blog Recommendations
• Expertise
• Member News
• Organization News
• Aggregate Resources
Video
www.youtube.com/user/ArtsBusinessBoston
www.youtube.com/user/NYTVF
vailmusicfestival.org
huntingtontheatre.org
www.youtube.com/yellowpages
gardnermuseum.org/music/podcast/theconcert.asp
Video Recommendations
• Testimonials
• Demonstrations
• Previews
• Interviews
Key Points
Choose Digital Tools
Based on Your Strategy
Key Points
Make Messages
About Your Members
Key Points
Make a Commitment
Upcoming A&BC Webinars
Oct 29 – Writing to Engage Your
Community
Nov 13 – Photos That Generate
Awareness
Dec 2 – Best Practices for Free
and Paid Online Promotion
Register atwww.artsandbusinesscouncil.org
Q&AParticipants may ask questions for any
of our panelists by:
• Typing a question in the “questions box”
• Sending and e-mail to [email protected]
• Typing your question into the chat box and selecting “Organizer and panelists only” in the drop down menu
