STORYTELLING THROUGH VIDEO: HOW LATINAS ARE SHARING CULTURE ONLINE
Melanie Edwards - EllaMedia.com - @EllaMedia
#SheStreamsLatinaVid #SheStreams
Background
Blogging/social media since 2006
Growing number of Latinas using social media
Growing number of brands partnering with Latinas – since 2010
Why is this important?
@EllaMedia #SheStreamsLatinaVid #SheStreams
Importance of Digital Latinas
48 million Latinos in the United States
1
Buying power in excess of $1 trillion
1
Nueva Latina – largest, fastest-growing Hispanic woman sub-segment with marketing size of 4 million
2
Over 2000 documented Latina-owned blogs
3
1Latino Consumers: Demographic Patterns and Spending Trends among Hispanic Americans, 8th Edition, January 2011
2Engage: Hispanics, July 2010
3Blogs by Latinas Online Directory
Latinas & Culture
2010: only 21% U.S. Hispanic women felt social networks met needs
4
Lack of content for Latinas
Latinas sharing culture online & creating own content
4 The Use of Social Networks by Latin Women, Sophia Mind, 2010
Photo: Dariela Cruz, MamiTalks.com
Sharing Culture Online
“…some stories just need to be
seen to really be understood
...sounds, facial expressions, hand
movements make a huge
difference when you're telling a
story with Latin flavor.”
Carrie Weir - TikiTikiBlog.com
Photo: Blanca Stella, MiCaminar.com
@EllaMedia #SheStreamsLatinaVid #SheStreams
Sharing Culture Online
Storytelling
Parenting, Fashion,
Food, Lifestyle,
Entertainment, Politics
Recipes
Heritage
Language
Video
“Sharing my culture online is
important because it just is who I
am... I could not NOT…celebrate
my culture…that wouldn´t be me.
Video…allows my voice to come
out with all it’s tone, color…distinct
dialect and accent.”
Ana Flores – SpanglishBaby.com
@EllaMedia #SheStreamsLatinaVid #SheStreams
Latinas & Video
Latinas & Video
How Can You Share Culture?
Stories told to you
Traditions
Recipes
Lessons learned
Songs
Games
You & your children
“…I just wanted to show others how my
family and I express our…roots without
the negative stereotypes.”
Divina Rodriguez, DancingHotDogs.com
“We share the stories of growing up,
and living, Latino…to remind ourselves
of our roots [and] interesting
traditions…I am trying to hang on…to
the uniqueness of my culture…”
Carrie Weir, TikiTikiBlog.com
Photo
: R
ona P
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Flic
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How do you share
your culture online?
Melanie Edwards
EllaMedia.com | @EllaMedia
#SheStreamsLatinaVid #SheStreams
Questions?
