Download - Designthinking Inspiring Communities
DESIGN THINKINGINSPIRING COMMUNITIES
Future Library
Unconference2013
TODAYS MENU (What we’ll talk about)
TODAYS MENU (What we’ll talk about)
Topic No. 1WHO ARE
AARHUS PUBLIC LIBRARIES
Topic No. 2INTRODUCING
DESIGN THINKING
Topic No. 3A DESIGN
PROCESS IN 60 MINUTES
Fact No. 1
WE ARE A PUBLIC LIBRARY (+18 BRANCHES)
SITUATED IN THE MIDDLE OF DENMARK
Fact No. 2
WORKING TOWARDS MAKING THE BEST POSSIBLE LIBRARY FOR THE CITIZENS
OF AARHUS
..building the future library..
6/Users/Username/Desktop/Directory/Filename.doc
DOKK1 INDRETNINGSFORSLAG
NIVEAU 2
7 core values
Fact No. 3
THE CITIZEN AS KEY FACTORLIFELONG LEARNING & COMMUNITY
DIVERSITY, COOPERATION & NETWORKCULTURE & EXPERIENCE
BRIDGING CITIZENS, TECHNOLOGY & KNOWLEDGE
FLEXIBLE & PROFESSIONAL ORGANISATION
A SUSTAINABLE ICON FOR AARHUS
Fact No. 4
WE WORK WITH IDEO AND CHICAGO PUBLIC LIBRARIES
ON CREATING A TOOLKIT FOR INNOVATION IN
PUBLIC LIBRARIES
Fact No. 5
WE’RE WORKING WITH DESIGNTHINKING GUIDED BY
IDEO ON A SERIES OF EXPERIMENTS FOR: PLAY,
CHILDREN & FAMILIES, IT IN LIBRARIES, TEENS
& CO-WORKING
Fact No. 6
WE’RE GROUNDING OUR RESEARCH IN OUR USERS
AND WHAT THEY FIND DESIRABLE
WE BUILD EMPATHY THROUGH INTERVIEWS
& OBSERVATION
Fact No. 7
WE ARE MAKING A LIBRARY FOR PEOPLE
- SO WE START WITH PEOPLE
JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101
THE DESIGN PROCESS
1. DISCOVERY 2. INTERPRETATION 3. IDEATION 4. EXPERIMENTATION 5. EVOLUTION
I have a challenge.How do I approach it?
Understand the challenge,
Prepare research,Gather inspiration
Tell stories,Search for meaning,Frame opportunities
Generate ideas,Refine ideas
Make prototypes,Get feedback
Track learnings,Move forward
I learned something.How do I interpret it?
I see an opportunity.What do I create?
I have an idea.How do I build it?
I tried something new.How do I evolve it?
THE DESIGN PROCESS
SOURCE: IDEO
THE DESIGN PROCESSIN 60 MINUTES (!)
SOURCE OF METHOD AND INSPIRATION: IDEO
JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101
THE DESIGN PROCESS
1. DISCOVERY
5 MINUTES 20 MINUTES 15 MINUTES 20 MINUTES 5 MINUTES
2. INTERPRETATION 3. IDEATION 4. EXPERIMENTATION 5. EVOLUTION
I have a challenge.How do I approach it?
I learned something.How do I interpret it?
I see an opportunity.What do I create?
I have an idea.How do I build it?
I tried something new.How do I evolve it?
THE DESIGN PROCESS
SOURCE: IDEO
JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101
THE DESIGN PROCESS
1. DISCOVERY 2. INTERPRETATION 3. IDEATION 4. EXPERIMENTATION 5. EVOLUTION
FRAMING THE PROBLEM:MORE POSSIBILITIES
DEVELOPING, REFINING:LESS OPTIONS
THE DESIGN PROCESS
SOURCE: IDEO
Phase 1:DISCOVERY
PROBLEMS YOU MIGHT BE THINKING ABOUT
How can libraries foster great civic engagement amongst visitors and constituents?
How might libraries capatalize on being “safe spaces” within urban centers?
How might the libraries further digital literacy and better the young people’s use of technology with limited resources?
How might libraries promote further accessibility and transperancy of information especially for those without internet at home?
How might the library reach those who can benefit the most from free and equal access to knowledge?
How might libraries set the stage for volunteer initiatives?
TODAY’S DESIGN CHALLENGE:
TODAY’S DESIGN CHALLENGE:
HOW MIGHT WE SUPPORT AND
INSPIRE YOUTHS TO HELP BUILD COMMUNITIES?
Take one minute
GRAB A POST-IT AND WRITE THE FIRST IDEA THAT COMES TO MIND
Other thought starters:
CREATIVITY, PLAY, (DIGITAL) LITERACY, MAKER SPACES, CROWD SOURCING,
UPCYCLING, SUSTAINABILITY, SHARING CULTURE,
COLLABORATIVE LEARNING
IN DESIGN RESEARCH, TRY TO DO THIS:
Topic No. 3
DEEP EMPATHY
Topic No. 2
DESIGN FORBEHAVIOR
Topic No. 1
DON’T ASK/ OBSERVE
SOURCE: IDEO
Don’t Ask
SURVEYS AND FOCUS GROUPS ARE GREAT
TOOLS FOR VALIDATION, BUT IT TAKES FIELD
WORK TO GAIN TRUE INSIGHT
Don’t Ask
SEGMENTATION AND DEMOGRAPHICS MAY IDENTIFY MARKETS, BUT BEHAVIORS TELL
US WHAT TO DO.
DESIGNING MEANINGFUL SOLUTIONS STARTS WITH DEEP EMPATHY FOR THEIR NEEDS,
HOPES, AND ASPIRATIONS FOR THE FUTURE.
Deep Empathy
SOURCE: IDEO
SOURCE: IDEO
JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101
DISCOVERY
STEP 1:
OPEN UP YOUR INSPIRATION
PACKETS
STEP 2:
EACH TAKE ONE STORY CARD AND READ THROUGH IT
STEP 3:
REFLECT YOUR OWN
PERSONAL STORIES COUNT, TOO!
SOURCE: IDEO
Phase 2:INTERPRETATION
LET’S LOOK BACK AT OUR DESIGN CHALLENGE
LET’S LOOK BACK AT OUR DESIGN CHALLENGE
HOW MIGHT WE SUPPORT AND
INSPIRE YOUTHS TO HELP BUILD COMMUNITIES?
JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101
TO INTERPRET OUR STORIES, WE’LL FOCUS ON 1. INSIGHTS, 2. THEMES, AND
3. ‘HOW MIGHT WE’ QUESTIONS
SOURCE: IDEO
JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101
CAPTURE ON POST-ITS:WHAT WAS SURPRISING OR MEMORABLE IN THE STORY?
WHAT DID THIS PERSON CARE ABOUT THE MOST? WHAT MOTIVATES OR ENGAGES HIM/HER?
WHAT FRUSTRATED HIM/HER?
Insights
SOURCE: IDEO
JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101
CLUSTER POST-ITS:GROUP RELATED INFORMATION
FIND HEADLINES
�emes
SOURCE: IDEO
JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101
FRAME OPPORTUNITIES:TURN INSIGHTS / THEMES INTO ACTIONABLE QUESTIONS
HOW MIGHT WE...
‘HMW’ Questions
SOURCE: IDEO
JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101
INTERPRETATION
STEP 1:
InsightsCAPTURE ON POST-ITS:
WHAT WAS SURPRISING OR MEMORABLE IN THE STORY?WHAT DID THIS PERSON CARE ABOUT THE MOST?
WHAT MOTIVATES OR ENGAGES HIM/HER?WHAT FRUSTRATED HIM/HER?
Phase 2:INTERPRETATION
SOURCE: IDEO
JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101
INTERPRETATION
STEP 2:
�emesCLUSTER POST-ITS:
GROUP RELATED INFORMATIONFIND HEADLINES
Phase 2:INTERPRETATION
SOURCE: IDEO
JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101
INTERPRETATION
STEP 3:
HMW Questions
FRAME OPPORTUNITIES:TURN INSIGHTS / THEMES INTO ACTIONABLE QUESTIONS
HOW MIGHT WE...
Phase 2:INTERPRETATION
SOURCE: IDEO
Phase 3:IDEATION
JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101
IDEATION
STEP 1:
CHOOSE 1-2 HMW QUESTIONS TO BRAINSTORM
STEP 2:
BRAINSTORMVISUALLY USING
POST-ITS
STEP 3:
VOTE ON THE IDEA YOU’D LIKE TO PROTOTYPE
USE DOTS TO VOTE–EACH PERSON GETS 3 DOTS
Phase 3:IDEATION
SOURCE: IDEO
JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101
Phase 4:EXPERIMENTATION
Phase 4:EXPERIMENTATION
JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101
RAPID PROTOTYPING BRINGS IMMEDIATE TANGIBILITY TO IDEAS,
MAKING THEM INSTANTLY SHAREABLE
SOURCE: IDEO
JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101
METHODS TO USE:ROLE-PLAYING
BODY-STORMINGPHYSICAL MOCK-UP
CUT-AND-PASTETALK LESS, MAKE MORE!
Prototyping
SOURCE: IDEO
JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101
CAPTURE YOUR IDEA:TAKE 5 MINUTES TO RECORD THE
SUMMARY OF YOUR IDEA AS A GROUP–WRITE DIRECTLY ON THE POSTERS ON THE WALL
Concept summary
SOURCE: IDEO
JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101
EXPERIMENTATION
STEP 1:
PrototypingMETHODS TO USE:
ROLE-PLAYINGBODY-STORMING
PHYSICAL MOCK-UPCUT-AND-PASTE
TALK LESS, MAKE MORE!
Phase 4:EXPERIMENTATION
SOURCE: IDEO
JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101
EXPERIMENTATION
STEP 2:
Concept Summary
CAPTURE YOUR IDEA:TAKE 5 MINUTES TO RECORD
THE SUMMARY OF YOUR IDEA AS A GROUP–
WRITE DIRECTLY ON THE POSTERS ON THE WALL
Phase 4:EXPERIMENTATION
SOURCE: IDEO
Phase 5:EVOLUTION
JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101
EVOLUTION
STEP 1:
PAIR UP WITH ADJACENT GROUP
STEP 2:
TEAM PRESENTS FOR 2 MIN
STEP 3:
GIVE FEEDBACK ON CONCEPT
REPEAT #2 AND #3 FOR OTHER TEAM
Phase 5:EVOLUTION
SOURCE: IDEO
QUESTIONS?
THANK YOU =)[email protected]