Download - Designer Evolution

Transcript
Page 1: Designer Evolution

H E L L O

Page 2: Designer Evolution

DesignerX3 GUY LAUFER @ G U Y L A U F E R | G U Y L A U F E R . C O M

Page 3: Designer Evolution

THE FUTURE���IS IN PRINT

"

"

Page 4: Designer Evolution

CHAPTER ONE

BECOMING A DESIGNER

Page 5: Designer Evolution

first chapter

BECOMING A DESIGNER Huge gap

The tools not relevant

Timeline

ADinosaurs

Page 6: Designer Evolution

File  

first chapter

BECOMING A DESIGNER

Quit

Huge gap

Tools are not relevant

Timeline

ADinosaurs

Page 7: Designer Evolution

first chapter

BECOMING A DESIGNER Huge gap

Tools are not relevant

Timeline

ADinosaurs

The  first  newspaper  adver2sement.  

First  adver2sing  agency  in  Philadelphia.  

Begins  buying  the  right  to  place  adver2sing  in  religious  magazines.  

10  minutes  of  radio  2me  to  anyone  who  would  pay  $100.  

Radio  surpasses  magazines  as  a  source  of  adver2sing  revenue.  

NBC's  telecas2ng.  The  first  TV  spots,  featuring  a  Bulova  watch  that  2cks  for  60  seconds  

THE  INTERNET  BECOMES  A  REALITY  AS  5  MILLION  USERS  WORLDWIDE  GET  ONLINE.      

1993  

1704   1843   1867   1922   1938   1941  

*  hYp://adage.com/ar2cle/special-­‐report-­‐the-­‐adver2sing-­‐century/ad-­‐age-­‐adver2sing-­‐century-­‐2meline/143661/  

Page 8: Designer Evolution

first chapter

BECOMING A DESIGNER Huge gap

Tools are not relevant

Timeline

ADinosaurs

Page 9: Designer Evolution

CHAPTER TWO

BECOMING A DIGITAL DESIGNER

*  General  Assembly  

Page 10: Designer Evolution

USER vs. ���VIEWER

second chapter

BECOMING A DIGITAL DESIGNER

Viewer vs. User

Design For Web Is Deferent

No Final Product

Thinking In Sequence

Team Structure

The Process

Measurement

Display

Change

*  General  Assembly  

Page 11: Designer Evolution

DO NOT SEEK PRAISE. SEEK FEEDBACK.

second chapter

BECOMING A DIGITAL DESIGNER

Viewer vs. User

Design For Web Is Deferent

No Final Product

Thinking In Sequence

Team Structure

The Process

Measurement

Display

Change

Page 12: Designer Evolution

second chapter

BECOMING A DIGITAL DESIGNER

Viewer vs. User

Design For Web Is Deferent

No Final Product

Thinking In Sequence

Team Structure

The Process

Measurement

Display

Change

Page 13: Designer Evolution

TRADITIONAL

creative director

art director

copy

DIGITAL

creative director

digital art director

Copy

Digital producer

designer

flash designer

programmer

front end & Back end

UX

second chapter

BECOMING A DIGITAL DESIGNER

Viewer vs. User

Design For Web Is Deferent

No Final Product

Thinking In Sequence

Team Structure

The Process

Measurement

Display

Change

Page 14: Designer Evolution

second chapter

BECOMING A DIGITAL DESIGNER

Viewer vs. User

Design For Web Is Deferent

No Final Product

Thinking In Sequence

Team Structure

The Process

Measurement

Display

Change

Page 15: Designer Evolution

second chapter

BECOMING A DIGITAL DESIGNER

Viewer vs. User

Design For Web Is Deferent

No Final Product

Thinking In Sequence

Team Structure

The Process

Measurement

Display

Change

*  General  Assembly  

Page 16: Designer Evolution

second chapter

BECOMING A DIGITAL DESIGNER

Viewer vs. User

Design For Web Is Deferent

No Final Product

Thinking In Sequence

Team Structure

The Process

Measurement

Display

Change

Page 17: Designer Evolution

second chapter

BECOMING A DIGITAL DESIGNER

Viewer vs. User

Design For Web Is Deferent

No Final Product

Thinking In Sequence

Team Structure

The Process

Measurement

Campaigns

Change

Page 18: Designer Evolution

from  

to  

second chapter

BECOMING A DIGITAL DESIGNER

Viewer vs. User

Design For Web Is Deferent

No Final Product

Thinking In Sequence

Team Structure

The Process

Measurement

Campaigns

Change

Page 19: Designer Evolution

KOTTER’S CHANGE MODEL

second chapter

BECOMING A DIGITAL DESIGNER

Viewer vs. User

Design For Web Is Deferent

No Final Product

Thinking In Sequence

Team Structure

The Process

Measurement

Campaigns

Change

Page 20: Designer Evolution

second chapter

BECOMING A DIGITAL DESIGNER

Viewer vs. User

Design For Web Is Deferent

No Final Product

Thinking In Sequence

Team Structure

The Process

Measurement

Campaigns

Change

Page 21: Designer Evolution

second chapter

BECOMING A DIGITAL DESIGNER

Viewer vs. User

Design For Web Is Deferent

No Final Product

Thinking In Sequence

Team Structure

The Process

Measurement

Campaigns

Change

Page 22: Designer Evolution

second chapter

BECOMING A DIGITAL DESIGNER

Page 23: Designer Evolution

CHAPTER THREE

BECOMING A DESIGN THINKER

Page 24: Designer Evolution

PROBLEM SOLVING ���USING CREATIVITY ���IN A FRAMEWORK “Design  is  not  how  things  looks  but  rather  how  things  work”  Steve  Jobs  

third chapter

BECOMING A DESIGN THINKER

What is Design Thinking?

New language

Examples

DMO

Digital isn't magic

Summary

Last slide

Page 25: Designer Evolution

third chapter

BECOMING A DESIGN THINKER

What is Design Thinking?

New language

Examples

DMO

Digital isn't magic

Summary

Last slide

4D’s Discover > Define > Design > Deliver

Page 26: Designer Evolution

Partners:  Dana  Goren  |  Qortni  Williams  

third chapter

BECOMING A DESIGN THINKER

What is Design Thinking?

New language

Examples

DMO

Digital isn't magic

Summary

Last slide

Page 27: Designer Evolution
Page 28: Designer Evolution

third chapter

BECOMING A DESIGN THINKER

What is Design Thinking?

New language

Examples

DMO

Digital isn’t magic

Summary

Last slide

GLOBAL DIGITAL PROGRAM���23,000 employees���120 countries���

Page 29: Designer Evolution

PROGRAM STRUCTURE

FOUNDATION  

CREATIVE   ACCOUNT   STRATEGY  

X  

TARGET  AUDIENCE:  The  en2re  agency    THE  GOAL:  -­‐  Bench  mark  -­‐  Familiar  with  

digital  terms  -­‐  Language  -­‐  Mee2ng  the  digital  -­‐  people  within  the    

agency  

 TARGET  AUDIENCE:  The  3  major  departments    THE  GOAL:  From  talking  to  doing  -­‐  Tools  -­‐  Tac2cal  (hands  on)    

 TARGET  AUDIENCE:  Selected  group    THE  GOAL:  Working  on  a  real  project  and  hopefully  show  results  to  client  

third chapter

BECOMING A DESIGN THINKER

What is Design Thinking?

New language

Examples

DMO

Digital isn’t magic

Summary

Last slide

Page 30: Designer Evolution

DIGITAL ISN’T MAGIC

third chapter

BECOMING A DESIGN THINKER

What is Design Thinking?

New language

Examples

DMO

Digital isn’t magic

Summary

Last slide

Page 31: Designer Evolution

L A S T S L I D E


Top Related