Download - Defining & Segmenting Customers by Derek Hendrikz

CUSTOMER SEGMENTATION

Derek Hendrikz

http://www.derekhendrikz.com/

Defining & Segmenting Your Customers – The Rules• Homogeneity within• Heterogeneity between• Measurable• Category Bound• Accessibility

www.derekhendrikz.com

Defining & Segmenting Your Customers – The Steps

1. Select the market2. Profile design3. Profile / product mapping


Customer Profile Variables

1. Geographic's2. Demographics'3. Psychographics4. Behavioural Patterns


http://www.derekhendrikz.com/

Download - Defining & Segmenting Customers by Derek Hendrikz

Top Related