Download - Debunking The Hyperlocal Glory

Debunking the Hyperlocal Glory

Jay ThompsonPhoenixRealEstateGuy.com

@PhxREguyReal Estate WordCamp

April 12, 2010Denver, Colorado

Jay Thompson TPREG.com @PhxREguy RE WordCamp

Real Estate Blogging is essential for a Real Estate Professional, especially on a hyper local level


Real estate advertising Webinar:Fine tune your hyperlocal focus ...


By adjusting your blogging to the specific neighborhoods in the territory you serve (think hyper-local), you can CRUSH the

competition.


Your (real estate) blog can not be successful unless your focus is hyper local


If you received an article that you know could be better written or more compelling, what would you do with it?

Publish it.


Don’t Get Me Wrong

• Hyperlocal is good for– Search Engine Results


Search Engines Drive Visitors



• Hyperlocal is good for– Search Engine Results– Single neighborhood sites



• Hyperlocal is good for– Search Engine Results– Single neighborhood sites– A portion of your overall blog strategy

• Do what Mariana said… FAQs, tips, community info, etc. – But BE PERSONAL!


Content Consistency Success


Don’t do this, but…

• Comment: So how much traffic will this post drive and how many home will it sell? Playing on peoples emotions to get traffic is a low life move.

• My response: Neither traffic or selling homes is the point. At all. I should have just deleted your comment, particularly since you don’t have the guts to put your name on it. But instead I left it as a reminder to people that the internet is full of assholes.


Unsolicited Feedback From A-hole Comment:

“I saw your response to the idiot on your blog. Any agent honest enough to call out a site visitor is the right agent for me.”


• Your obvious conections, concerns and knowledge of the real estate industry was a major factor in our selecting you and Francy to be our agents

• I can get market stats lots of places. I come to your site to get your opinion on things. I do like your statistics articles where you interpret the results and describe what the data means. Too many places just throw up a chart and expect me to interpret it.

• If a neighborhood post is one I'm aware of, I read it. If not, I just skim it to see if its an interesting place.

• I love your random musings. Always entertaining, I think it just shows who you are.

Download - Debunking The Hyperlocal Glory

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