Download - Davos 2010
Russian Social Revolution
Davos 2010
Denis E. TerekhovManaging partner of Social Networks Agency
Russian Social Revolution
Russia and CIS countries experience a boom of marketing communications in the
social media domain
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Russian Social media landscape:Internet as we knew it a year ago no longer exists
Monthly audience of Ru-net is 34,8 mil users (29% of the population 16+)
Monthly audience of 7 websites is 34,4 mil or 98,85% of all users in Russian segment of Internet):
•Social networks: Odnoklassniki, VKontakte, MoiKrug•Blog hosting services: LiveJournal, LiveInternet, Blogs.Mail.ru•Video sharing webservice: RuTube
Data: FOM, TNS Russia. TNS Web Index. 2009-2010
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How Russian firms and Russian subsidiaries of MNE have changed its
approach to social media from 2008 to 2010
15 bloggers were invited to the launch of a new Nokia Supernova line of product
Aug 2008 Jun 2009
Regular programs of testing and seeding for new models and services
Product launch, workshops and presentations for bloggers and social media only
Nokia Mobile Camp – an international event for bloggers and social media gathered over 300 participants and received a great media coverage with over 1000 posts in blogs, journals, communities, forums, etc.
Nov 2008 Apr 2009
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Bloggers are invited to events that used to be for classic media only. Special promo events that are now announced only via the internet.
Oct 2008 Nov 2009
Corporate on-line blog for the pharmaceutical company – a huge step ahead
Weekly content analysis of social media discussions (blogs, forums and social networks monitoring)
Jan 2009
How Russian firms and Russian subsidiaries of MNE have changed its
approach to social media from 2008 to 2010
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Daily content analysis of social media discussions (blogs, forums and social networks monitoring)
Apr 2008 Jan 2010
Media-landscape correction in social networks online
Forming a pull of opinion making bloggers
Jan 2009
How Russian firms and Russian subsidiaries of MNE have changed its
approach to social media from 2008 to 2010
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How it used to beFrom complex communication strategies to simple, direct and efficient messages
Communications channels
Hot line
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Classic media strategiesdirect communications allows you to deal only with the direct issues:
seeing – > buying
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Marketing 2.0direct communications are being replaced by the consumer
engagement in a repetitive consumption
• Rewards Programs• Events• Special Projects
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Opportunities for international integrations: lack of knowledge about
the local context leads to the communications deadlock
vs
60 million members 0.6 million members
10 million members
50 million members
vs
0 members - ?
vs
0,065 million members
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Do you know who that is?
Opportunities for international integrations: lack of knowledge about
the local context leads to the communications deadlock
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“Social Networks” Agency was founded in Feb 2008, as a part of AGT Communications group (one of the largest communications companies of Eastern Europe)
The agency was the first in Russia to offer Social Network Relations services. Agency currently specializes in development and implementation of advanced integrated marketing communications. Our core competences also include our unique information analysis products, based on social discussions monitoring and analysis of public networks
Denis E. Terekhov – Agency managing partner was named the best PR-specialist of 2007, according to media poll by “Russky Reporter” magazine (“Expert” PH)
The agency’s team demonstrates proven expertise in a field of new media communications.
In Dec 2008 the agency has acquired an IT-Company “Bemobi” – a well known leader in the field of web-development and mobile solutions.
About us
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Our Clientele
Social Network Agency, Ltd. Bolshaya Tulskaya str., 10, bld. 10, Moscow, Russian, 115191
Phone\Fax: +7 (495) 221-3591, e-mail: [email protected] , website: www.snetwork.ru
Denis Terekhov, managing partnermobile: +7 (903) 729-0500, e-mail: [email protected]
ICQ: 144482182, skipe: denis1447, blog: 1447.livejournal.com
THANK YOU!
