DABUR AND EMAMI Group: 5PGDM-A (2016-18)DSIMS

GROUP NO. 5Jai Modak 23Nikita Pathak 28Lisa Pereira 29Disha Thakker 42Deepak Sharma 50

COMPANY PROFILEDabur EmamiThe 132-year-old company, promoted by the Burman family, started operating in 1884 as an Ayurvedic medicines company.

Founded by R S Agarwal and R S Goenka in 1974.

It is one of India’s leading FMCG Companies.

Emami Limited is an Indian producer of fast-moving consumer goods (FMCG), engaged in the personal care/cosmetics and healthcare businesses.

Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company.

Emami have a portfolio of over 300 products based on Ayurvedic formulations.

Dabur has successfully transformed itself from being a family-run business to become a professionally managed enterprise.

Current operations comprise more than 60 countries including GCC, Europe, Africa, CIS countries and the SAARC.

PRODUCT LINE: DABURHair Care

PRODUCT LINE: DABURSkin Care

PRODUCT LINE: DABUROral Care

PRODUCT LINE: DABURHome Care

PRODUCT LINE: DABURFoods

PRODUCT LINE: DABURHealth Care

PRODUCT LINE: DABUREthical

PRODUCT LINE: EMAMI

PRODUCT LINE: EMAMI

UNIQUE SELLING PROPOSITION Dabur Dabur Honey : Healthy honey which provides energy and taste. Dabur Vatika : Natural ingredients which include natural herbals. Dabur Hajmola : Stimulates digestive system. Dabur Real Juice : Fruit flavoured health drink.

Emami Emami: Products that cater to niche segments. Emami Fair & Handsome: 5 Power Fairness system. Emami Oil: A potent therapeutic oil, prepared from a combination of nine Ayurvedic Herbs.

Emami Hairlife: The first ready-to-use instant hairpack. Emami Fast relief: An Ayurvedic potent remedy for all kinds of pain.

POSITIONINGDabur Emami• Repositioned its brands on the basis of

benefits. • Aggressive positioning strategy

• Dabur is the umbrella brand for all healthcare products. Vatika for herbal beauty brand for slightly upcoming market image.

• Availability of products

• In India, Dabur has launched a full-fledged advertising campaign. • Household name

• Every little detail of a Dabur product is available online and it is being encouraged, as the younger generation is tech-savvy.

• Environment Concern

• Dabur to reach every nook & corner of India.

• Herbal, natural and organic products for both beauty and health

SOCIAL INITIATIVE CSR Vision Statement CSR Funding CSR Activities Flagship Programmes Monitoring of CSR Activities

DABUR EMAMI