Key Takeaways: Smarter Social Marketing

@evanjames11

Evan James, Head of North American Marketing

Just 3 Key Takeaways

1. From Insight to Action: Data-driven decision making

2. The Return on Engagement (ROE): No matter the fluctuations in organic reach, content is still key

3. Socially Native: Integrating social into every aspect of your business

Social KPI Reporting Is Key

Local Competitor

Local Competitor Local Competitor

Own Metrics + Competitive Set

Measurement Framework

Own Metrics &Competitive Metrics

(Likes, Interactions, Engagement)

Customer Care

Platform Metrics Online Metrics

Advertising Metrics, Facebook, Twitter, Google+, etc.

Conversion from Social

Buzz Monitoring, Listening

Higher Reach

Higher Engagement

Higher Click-Rate, Conversion Rate, Visits …

ROEROI = Engagement First Strategy

ROI

Return on Engagement

So How Do You Increase Engagement?

Constantly measure content performance

Humanize your brand

Get creative

Respond to customer questions

3rd Socially Native

Setting UpListeningBasic reportsContentSome ads

Early Stage1st 2nd Socially Devoted

Social care

Even Better Content

Properly engaging with fans

Deeper Analytics incl. competitive

Integrating into business

All employees involved in social

Measurement set to match business objectives

77 % Companies 10 - 20 % Companies 3 % Companies

The Future of Social Media For Business

Smarter Social MarketingSocialbakers provides marketers with comparative insights which

enables them to optimize their social content, care and advertising.

Thank you!

Evan James, Head of North American Marketing

@evanjames11