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Connecting Vietnam through exceptional
experiences.
Mission
To connect people, communities and businesses through exceptional experiences
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Our Structure
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Notch brands specialize in web and mobile web marketing, creative and digital products.
Our History
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MANAGEMENT TEAM
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Nguyen Manh QuanChairman & Co-Founder
Quan has 14 years of international and local experience in IT, Digital Marketing and Web/Software/MVAS product development. He has been an entrepreneur and leader in some of the most popular websites in Vietnam including VietnamWorks, YoBanBe and Zing.vn the #1 domestic domain in Vietnam. Most recently Quan was the Division leader at VinaGame/Zing for Advertising sales and MVAS.
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Dao Le Cong Duc, PMPManaging Director & Co-Founder
Duc has over 13 years of international experience in IT and Web/Software Development. Recently, Duc was the VP, Project Delivery at FCGV and led a business unit with more than 600 engineers working on projects from clients like Microsoft, IBM, NTT-Data, BakBone, MiTEK, SkillSoft and Verint.
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Le Xuan BinhBusiness Development DirectorBinh has worked in the advertising, marketing and market research industry for over 9 years. He has lead campaigns and launches for accounts such as Heineken, Google, HSBC, Unilever and Nokia. Most recently, Binh worked for BatesAsia 141. Binh has even worked as an Investment banker in the United States.
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Ngo Minh ThuanDesign Director
Thuan is a local phenomenon and talented designer and art director for web + flash design, print design and branding. Over the past 7 years, Thuan has created engaging pieces for Zing, YoBanBe, Honda, Listerine, CoolAir, Heineken, Sacombankand countless movies & music media.
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Nguyen Quang Thai
Non-Executive Creative Advisor
Thai is a creative guru of design, branding and marketing activation. Thai has worked for JWT Vietnam, Deutsch, Inc NYC, Liquidline and currently leads up Spark. Thai has even produced a feature movie called “1735km”.
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NOTCH DIGITAL MARKETING
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Notch Digital Marketing
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A full-service digital marketing agency that creates solutions leveraging deep
consumer understanding, creativity and digital technologies to engage and build loyalty with consumers towards brands.
What We DoAll are important –
But what is important is All
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Consumer Engagement &
Loyalty
Creativity
Consumer Understanding
Digital Technology
Digital Marketing Services
1. Campaign Strategy and Management
2. Search: SEO/SEM
3. Digital Direct Marketing– Email (EDM) and SMS Marketing
– CRM solution
4. Social Media Marketing (SMM) – Social Network & Content Marketing
– Blog & Forum Marketing
– Online/Digital PR
– Social Media Optimization (SMO)
5. Digital Media Planning & Booking
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Creative Services1. Web Design
– Design Concept Development
– User Experience & Usability
– Flash animation & scripting
– Rich Media, Banners & Asset production
2. Creative Design– Art Direction
– Digital Brand Identity
– Packaging & Point of Sale
– CD and DVD Sales/Marketing Kits
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Digital Technology Services
1. Web Development
– Web & Mobile Web Presences
– Widgets and Applications
– CMS platforms
– Back-end integration
– Maintenance & Support
2. Flash Development
– Websites, Tools and Games
3. Development and Flash Production Services
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NOTCH eBUSINESS SOLUTIONS
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Notch eBusiness Solutions
We partner with you to develop an online business that integrates a comprehensive online strategy
through conception, development, operation and promotion. Outsource all our parts of your
eBusiness and we can help you to reach your goals.
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eBusiness Solutions
1. Full-service Website Management
– Entertainment, community, eCommerce websites, etc..
– Intranets and web applications
2. Web Technology Outsourcing
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NOTCH LABS
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Notch Labs
Notch Labs is where we take all our expertise and knowledge to research and develop engaging web
and mobile web products. It is an incubator for new and exciting concepts to come to life.
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NOTCH MOBILE MARKETING
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Notch Mobile Marketing
Extend your ability to communicate in exciting new ways. With the "always on, always with you" nature
of mobile devices, mobile marketing is quickly becoming a 'must have' for companies and brands
seeking to interact with their audience
- wherever they are.
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Mobile Marketing Services
1. Mobile Websites, Apps & Widgets
2. SMS Advertising and Marketing
3. Mobile Adverting
4. Mobile Content
5. Mobile SEO/SEM
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CASE STUDIES
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Honda – Repositioning Campaign
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• Back ground:– Honda has not been perceived as a young and youthful brand
even though its awareness is more than 90% on the market. Major users are in the mid 20 age group and above. The mission is to bring Honda closer to teenagers to promote Honda’s new strategic “repositioning” approach.
• Challenge:– Technicality issues to handle from Honda.com.vn– Attract the young group to take on Honda campaign.– Approaching the right target audience.
• Solution:– Strategically aiming for Music and Dance as well as “favorite
judges” that are considered as the optimal “hook point” amongst youth nowadays.
– Optimizing banner ads– Tactical PR and SMM– Calling for “WHO I AM” based on research findings– Effective prizes that mostly attract users to join.– Targeting the websites and channels of communication that have
more than 50% of target group interaction. – Calling for action to be “STAR” in Honda TVC.– Solving technical issues for pure streaming.
• Result:– There were more than 200 submitted videos– There were more than 100,000 visits– 5000 sign-up members– CPC = 9 cents (media)
Coolair – Awareness Campaign
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• Back ground:– Cool Air wants to established it’s online presence and build the
brand pillars based on career and youth entertainment… to Vietnamese teen and youth with regard to career.
• Challenge:– There are many sites talking about career and entertainment.– Differentiating the Cool Air site with others.– Ideas that can prolong the site existence and build traction.– Cool Air has no previous digital experience and seriously lacks of
resources.
• Solution:– Establish a “re-usable” and “scalable” strategic platform that fits
in education and youth’s interest.– Building a long-term “continuity” campaign strategies to attract
different age groups.– Approaching from angles of “better tomorrow – with better
education” top of mind.– Hence, build an interactive online contest called Dream Campus
and also provide online resources (personality test, articles, news, community, IQ test, etc.) to help students find out more about themselves and potentially win full university scholarship at their dream university and potentially find their dream job.
– Create a buzz among teen communities using viral tactics combined with online banners and offline events.
• Result:– Attracted over 250K visits with over 1M page views after 3
months.– Site has over 13000 active registered members with average TOS
being 4 minutes.– CPC = 11 cents (media)
Listerine – Educational Campaign
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• Back ground:– Current consumers believe that brushing is enough to be clean. However,
brushing is only clean 25% of total mouth.
– Listerine to promote an educational campaign to advise consumers ,SEC ABC+, rinsing with Listerine in their daily oral regimen for a total 99.9% mouth clean and to collect a database of consumers for future marketing purpose.
• Challenge:– Vietnamese consumers do not get used to rinse with Listerine or other liquid
mouth wash products.
• Solution:– The strategy is to research and find targeted consumers’ behaviors to integrate
the connection points with these consumers through a fun loving yet educational digital marketing program where consumers will find interesting “hidden facts” from a hero who is named “GURU”, a man who speaks of wisdom of knowledge, to promote the truth behind the “total 99.9% mouth clean by rinsing with Listerine message.
– Users hence can learn and dispatch messages to friends and family or they can be a GURU themselves if a validated message is submitted by users to create a friendly and fun interactive programs.
– The campaign is executed at 360 degrees marketing levels including activation, PR, Media, web banner, Email and community seeding to draw consumers to micro-site.
• Result:– The campaign is recently launched and drew in more than 150,000 visits in a
period of 2 months. The site attracted in average 5,000 visit/day in the first month.
– CPC = 18 cents (media)
GEOX – Digital Activation
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• Back ground:– A new European shoe brand GEOX entered
Vietnam market with low brand awareness.
• Challenge:– To promote the brands to its target audiences
who is in AB+ class who has no idea of GEOX and benefit of the products.
– To introduce the reality that the pair of shoes from GEOX can do to help users.
• Solution:– The strategy is to promote the TVC that speaks up
the “breathable shoes” that give you the confident of not having a wet and smelly foot. The TVC must be fun-loving and speaking of reality to bring the consumers closer to the brand.
– The communication strategy is to execute through four key channels including banner ads, community seeding, email marketing and TVC trailer in theaters.
• Result:– Delivering more than 52,000 unique visitors to
GEOX website, 60,000 viewing of the trailers and TVC, and more than 900 sign-ups in 4 weeks.
– CPC = 20 cents (media)
CAMPAIGN MICROSITES
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Kimberly Clark – Kotex www.buocnhayxitin.com
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Honda – Honda motorcyclewww.honda.com.vn/beunik
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Wrigley - Coolairwww.coolair.vn
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Listerine
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WEB DEVELOPMENT &eBUSINESS
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Gargyle – Fashion (international)www.gargyle.com
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Nha Be Corporation – Fashion www.nbc.com.vn
www.mattana.com.vn
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CSC – IT Consulting (international)www.csc.com/cloud
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Clinique St. Charles – Dental (international)
www.cliniquestcharles.com
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Sothebys Vietnam – Real estatewww.sothebysrealty.com.vn
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Wetterhome – Home decorwww.wetterhome.com
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AVC Communications - Agencywww.avc.com.vn
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YoBanBe – Social Communitywww.yobanbe.com
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HerVietnam – Community networkwww.hervietnam.com
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BRANDING & ART DIRECTION
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Vietnamworks – Brand identity
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Zing – Brand Identity
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Movie media
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Illustration
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CLIENTS AND PARTNERS
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Our Clients
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Our Partners
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Contact Information
Notch JSC115 Nguyen Phi Khanh
Tan Dinh Ward, District 1
Ho Chi Minh City, Vietnam
T: (84 8) 6291 1239 F: (84 8) 6291 1240
www.notch.vn
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Mr. Dao Le Cong DucManaging Director
090 376 [email protected]
Mr. Le Xuan BinhBusiness Development Director
090 969 [email protected]
THANK YOU
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