C R E A T I N G I N N O V A T I V E
I N T E R F A C E S U S I N G
D E S I G N T H I N K I N G
Demian BorbaDesign Thinker, Developer Evangelist
@demianborba
• Graduated in Industrial Design (CEFET-PR)
• Graduated in Computer Science (UFAL)
• Crazy about Design, UX, Business and Technology
• Former Professor at University of California San Diego (UCSD)
• Working with Interactive Media for over 15 years
• Founder of Action Creations, interactive agency in California
• Developer Evangelist, 90% #upintheair (Americas+Asia+Europe)
• Created the Tech Centers in Universities
• Created the project Design Thinking Now
A B O U T
M E
dborba.com html5test.com
www.phonegapbootcamp.io
D E S I G N
T H I N K I N G
Experience Design Thinking in 20 hours and
learn how to bring innovation to your company.
A M A Z I N G U X
F I C T I O N
R E A L I T Y
H O W C A N W E
I N N O V A T E ?
I N N O V A T I O N
TECHNOLOGY R&D(PRODUCTS, PROCESSES)
INNOVATIONFUNNEL
INNOVATIONMANAGEMENT
PROBLEMSOLVING
SUGGESTIONSCONTINUOUS
IMPROVEMENT
W A T E R F A L L
REQUIREMENTS
DESIGN
IMPLEMENTATION
VERIFICATION
MAINTENANCE
?
S C R U M ?
D E S I G N
T H I N K I N G
E N D R E S U L T
V I A B I L I T Y
Capable of becoming actual, useful, practicable
Business
D E S I R A B I L I T Y
The quality of being desirable
Human Values
F E A S I B I L I T Y
The state or degree of being easily or conveniently done
Technology
T E A M
Science!Medicine!Engineering!Administration!Design!...
C H A L L E N G E
Desenvolver uma embalagem que crieuma excelente experiência para
o consumidor das películas ToNails.
D E S I G N
E M P A T H Y
OBSERVE
INTERVIEW
EXPERIENCE
E X T R E M E
U S E R S
Source: Design Thinking Bootcamp (IntoActions 2013)
Source: Design Thinking Bootcamp (IntoActions 2013)
C U R I O U S
K I D
D E F I N E
PoV = persona + need + insight
I N N O V A T I O N
TECHNOLOGY R&D(PRODUCTS, PROCESSES)
INNOVATIONFUNNEL
INNOVATIONMANAGEMENT
PROBLEMSOLVING
SUGGESTIONSCONTINUOUS
IMPROVEMENT
H U M A N C E N T E R E D
D E S I G N
PROBLEMDEFINITION
TONS OF INNOVATIONOPPORTUNITIES
PROBLEMSOLVING
COMPETITIVEADVANTAGE
+ =
INNOVATION STARTS AND ENDS WITH PEOPLE
PoV = user + needs + insight
Design Thinking is more PROBLEM FINDING than PROBLEM SOLVING
N E E D S I N S I G H T S+
Needs + Insights = Meaningful Challenge
[ persona ] needs [ need ]because [ insight ]
PERSONA + NEED + INSIGHTemotions
depthsurprise
interview findingsobservations
contradictionscan be used in the solution
F O R M U L A
I D E A T E
QUANTITY, not quality
P R O T O T Y P E
“Fail often to succeed sooner.” - IDEO
time spent on a project
co
st f
or
mis
tak
es/
ch
an
ge
s
PROTOTYPEfail & learn here
TOO LATE
EXTREME PROTOTYPING
T E S T
T E S T
LET PEOPLE USE YOUR PROTOTYPES
EXPERIMENT TO FIND BALANCE
OBSERVE THE EXPERIENCE (FILM IT)
SHORT VIDEO DEMOS
CONNECT WITH YOUR USERS
DON’T FALL IN LOVE WITH IDEAS
T R U S T
T H E
P R O C E S S
T R U S T
T H E
P R O C E S S
#1
INTRO
#2
#3
#4
#5
#6
www.designthinkingnow.com
W H A T A R E Y O U
W A I T I N G F O R ?
M U I T O
O B R I G A D O
Demian BorbaDesign Thinker, Developer Evangelist
@demianborba
