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Creating a Cause创造伟大理由
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As a business leader作为一个商业领袖You already clearly explain:
你已经清楚明白地解释> What to do 做什么?> How to do it 怎么做?> When it is to be done 应该在什么时候完成
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As a stand out leader作为一个杰出的领导You need to attract star performers, so you must
tick one other box.
你需要吸引杰出的员工,你就应该完成上述工作
> Why am I doing this? 为什么我要做这个 ?– Financial rewards 收入– Personal goals 个人目标– To make my boss happy 让我的老板满意
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Which is a reason: > for doing what you are doing 为了你所从事的事业> that is greater than any other 比其他原因更伟大> for going that extra distance 超越梦想> to stay 留在企业> to want to join you 为了其他人加入你的行业> to be inspired 激励> to talk to them 与员工对话
You must create a cause 你需要创造一个伟大理由!
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> Not easy 并不容易> Will take effort 需要努力> Will take time 需要时间> Will take focus 需要关注
BUT will create a difference in the way you operate your business and ultimately be seen by consumers但是能够创造非比寻常的商业运营模式,并最终让你的顾客看到
Creating a cause创造一个伟大理由
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目标
梦想
价值
战略目标
战略
决心
KPIs
目标
结果
Common Business Model
一般的商业模式
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目标
超越简单赚钱的我们的存在的理由
改进新西兰生活方式
价值
我们将重要的、优先的物质至于何处
努力工作
玩的开心
绿色环保
助人为乐
成为最好
B.H.AG
我们瞄准的伟大梦想
成为世界最好的俱乐部
策略
我们打算追逐的达到目标的方向
增加会员
鼓励
成为非常棒的工作地方
活跃的热门商业
告知我们的人
策略目标 2016
我们想要在 2016年 6 月 30 日达成的目标
65000 会员数量
75% 的续会率
•决心•明确为达成策略采取的方法•加强核心:销售•加强核心:•吸引新会员的系统•社会责任•世界级的团队培训•会员奖励与酬劳•加强核心:私教•俱乐部 / 活动的内部俱乐部•无限客户计划•加强核心:团操•成为一个健康教育家
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Maintaining the cause> Use the language every day 每天在内部用这种方式交流> Find clever ways to display them 找到聪明的办法展示> Use language as part of any performance
review – not just KPI’s 不仅仅是 KPI 考核,在日常工作考核中也要
使用这种内部交流方式
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Thank you