Transcript
Page 1: Create and Run Your First Really Big Fundraising Campaign

Create  and  Run  Your  First  Really  Big  

Fundraising  Campaign  

7/8/15  1pm  Eastern  

The  presentation  will  begin  shortly.

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Before  We  Get  Started3

This  presentation  is  being  recorded!  

The  recording  and  slides  will  be  emailed  to  you    later  this  afternoon.  

Please  chat  in  any  questions  for  our  guest.    We  will  answer  them  in  the  formal  Q&A  session    

at  the  end  of  the  presentation.

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Our  guest  presenter  »Sandy Rees, CFRE

Coach, Consultant and Creator of the GetFullyFunded system.

Author of Get Fully Funded: How to Raise the Money of Your Dreams, 6 Figure Fundraising, Fundraising Buffet, and Simple Success Fundraising Plan. She’s a frequent contributor to Fundraising Success magazine and authors the blog Get Fully Funded.

Accomplished presenter and an AFP Master Trainer. She’s led fundraising seminars for the Association of Fundraising Professionals, the Chattanooga Center for Nonprofits and many local, regional, national, and international conferences.

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Create and Run your first

big fundraising campaign

Sandy Rees Fundraising Coach and

Chief Encouragement Officer

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You have a special project and want to run your first big fundraising campaign.

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How to plan the campaign

How to craft a case for support to answer donors’ questions

How to identify “diamonds in the rough”

How to build relationships on purpose

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•Fundraising Coach

•Trainer

•Author

•Animal Lover

Me and Harley

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How much?

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How much?

What for?

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How much?

What for?

When’s it needed?

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How much?

What for?

When’s it needed?

Who’s the Ace in the Hole?

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How much?

What for?

When’s it needed?

Who’s the Ace in the Hole?

Are we ready to roll?

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$100,000 or BUST!

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Case Statement

Gift Table

Timeline

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Get inside your donor’s head

What do they want to know?

What do they care about?

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Make a list of 50 questions donors might want answered.

Your own questions

Other staff

Volunteers

DONORS!

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No. of gifts needed

Amount of each gift

Total at this level

Cumulative Total

# prospects needed at this level

1 $15,000 $15,000 $15,000 3

2 $10,000 $20,000 $35,000 6

4 $5,000 $20,000 $55,000 12

8 $2,500 $20,000 $75,000 24

10 $1,000 $10,000 $85,000 48

20 $500 $10,000 $95,000 60

Many Below $500 $5,000 $100,000 50+

45+ donors

200+ prospects

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Date Task Responsible

Plan special project campaign

Create Gift table

Brainstorm list of donor questions

Draft Case Statement

Develop prospect list

Plan cultivation activities

Begin Asks

Wrap up campaign

Campaign celebration

Campaign lessons learned

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Thinking EVERYONE will give

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Male or female?

Age?

What do they care about?

What do they do for fun?

Where do they spend time?

Where do they spend money?

What else?

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Linkage Interest Ability Gift!!

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Recency

Frequency

Consistency

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Add value to their life

Build trust

Common interest

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1. Have a goal in mind – where are you going?

2. Ask questions to learn more about them

3. Communicate enough

4. Plan the interactions ◦ When?

◦ Goal?

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We haven’t sent out a newsletter in months

We don’t have any big donors

We’re in a small community

My Board won’t help

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We haven’t sent out a newsletter in months

We don’t have any big donors

We’re in a small community

My Board won’t help

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Written Plan

Board support

Help with roadblocks

Inspiration

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Download yours at

www.GetFullyFunded.com/worksheets

Simple Case Statement template

Program/Project Summary worksheet

6-Figure Campaign Plan worksheet

Sample Campaign Gift Table

Blank Campaign Gift Table

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www.GetFullyFunded.com

www.Facebook.com/GetFullyFunded

@SandyRees

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Questions?

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Free  educational  resources  »

https://bloomerang.co/resources

•Daily  blog  post  •Weekly  webinars  •Downloadables  •Nonprofit  Wrap-­‐Up  •Bloomerang  TV  •Bloomies

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Upcoming  webinar  »

https://bloomerang.co/resources/webinars/

Donor  Retention  Begins  on  the  First  Date  w/  Marc  A.  Pitman  7/15  1:00pm  Eastern  

   Fundraising  On  A  Shoestring      w/  Mazarine  Treyz      7/23  1:pm  Eastern


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