Download - CPG 2017 Factbook

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CPG magazine ads see $3.94 return on ad spend.

Source: Nielsen Catalina Solutions.

Beacons will influence $8B in CPG spending this year. Source: Business Insider.

75% of connected consumers agree that mobile is becoming

the most important shopping tool.Source: GfK MRI.

Programmatic accounts for 75% of CPG digital strategy.Source: eMarketer.

68% of CPG ad dollars will be spent on digital display media this year.

Source: eMarketer.

6 CPGMEDIA Insights for 2017

MNI’s category experts serve up the curated content you need to know.

CPG digital advertising will grow 18% YOY, reaching $5.97B in 2016.Source: eMarketer.

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DIGITAL ADVERTISING

SOARS

Dollars on Display

Shopping Goes Mobile

POWERED BY PROGRAMMATIC

Magazine Ads Deliver

BEACONS ARE BOOMING

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