Cornwall Charity Club

19th May 2010

Julie HarrisCOSMICRegional ICT Champion SW

www.slideshare.net/cosmicjulie

• A champion for ICT in your region• To see local infrastructure support organisations

• Operate more efficiently in its day to day work• Be more effective in its reach and influence

• Voice, representation, advocacy• Signposting sources of help• Strategic support

Regional ICT Champions

Regional ICT Champions - Resources

• Website www.ictchampions.org.uk

• ICT Answers in a Box• Publications www.icthub.org.uk/publications • Blog www.swict.org.uk• Support

www.ictknowledgebase.org.uk

• Attendance at meetings (LIO and Consortia)• Support for ICT developments• Workshops – social media, strategy/planning, trustees

COSMIC – Social enterprise and ICT

Digital Mentors – Pilot project

• Blackdown Hills and East Devon LAG “Making it Local”• 1 year pilot started 1st September 2009• Two digital mentors (Tim and Andy)• Organisations, SMEs and individuals• Helping progression in the use of ICT• Evaluation of impact and development of future

proposals• 200 individuals involved through workshops & support• 100 organisations benefitting from individual mentoring

support

(news.bbc.co.uk 19th May 2010 – source UKOM)

• British web users are spending 65% more time online than 3 years ago• Average of 22 hours and 15 mins each month

• Social networks/blogs - 22.7%

• E-mail - 7.2% Games - 6.9%• Instant Messaging - 4.9% Classified/Auctions - 4.7%• Portals – 4% Search - 4%• Software info/products - 3.4% News - 2.8% • Adult - 2.7%

The Internet

BUTThree BARRIERS to USE (from Freshminds – April 2009)• No affordable ACCESS to the internet• No INTEREST in the content on the internet• No KNOWLEDGE of how to get on-line

• 25% of adults have never used the internet [ONS 2008]• 70% of people living in social housing aren’t online – which is

28% of everyone not online [Oxford Internet Survey 2007] • 70% of people over 65 have never used the internet [ONS 08]

The Internet

Photo: flickr.com/photos/briansolis/

Social Media / Networking – the major types

•What is it

•Why should you care

•How it’s being used - for our organisations

•Impacts / risks

•How to get there

Why social media for charities and organisations?

• Advocacy

• Awareness

• Fundraising

• Inspiring action

• Influencing change

Video Sharing - YouTube

Visit

Micro-journals - Twitter

Twitter : Reports events AS they happen not AFTER they have happened

Image Sharing - Flickr

Social Networking - Facebook

Causes

Dog’sTrust

BustsForJustice

Social Networking - Facebook

Social Networking - Ning

Niche networks that you can create yourself.

Youth WorkOnline

Social Networking - Specialist

Collaborative working - Doodle

Visit

Collaborative working - GoogleDocs

Visit

We know you are the most important person and we want to continue to work with you”

Social Networking...

Online & Text Donations...

Ground breaking £5 text donation with

100% going straight to good causes.

Every UK operator participated.

Over £20,000,000 donated by text.

Over £20,000,000 donated online.

RobBought Islands in the Stream album through

iTunes, as well as subscribing to the podcast

and buying iNose for his iPhone. He watched

a lot of the show with his girlfriend and they

donated £30 online at rednoseday.com

through paypal.

£33.78

Social Media Guidelines

•Professional

•Responsible

•Credible

•Responsive

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Which One is Right for your organisation?

Blog - informal project progress? Forum - for supporters to discuss? Social Network - build cause awareness? Twitter - short project updates? Video / Photo sharing - our annual report? RSS - what are others saying?

A combination of all of these and more!

Select those that are right for the organisation

Have the safety net in place

• Have a policy in place covering staff use

– Is it any different to office chat or reading the

newspaper?

• Have usage guidelines and fact sheets (e.g. Twitter Guide)

• Don’t be afraid to admit it didn’t work

• Take ALL staff on the journey!

Finding your way

• Objectives - what

• Audience - who

• Strategy - pick a path that fits

• Implement - match the tool

• Sustain - measure, adjust

Finding your Way!Photo: flickr.com/photos/worldwidewandering

Round Up

• Review of session – key messages

• Any Questions?

Round Up and Thanks

For More Details About This Workshop

Visit:Regional ICT Champions websitewww.ictchampions.org.uk

Thank You

www.swict.org.uk

julie@cosmic.org.uk

01404 813226

Cosmicjulie on Twitter, Skype, Oovoo and Facebook!