Download - Copyright © Houghton Mifflin Company. All rights reserved. CHAPTER EIGHTEEN Organization Culture
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Learning Objectives
• Define organization culture, explain how it affects employee behavior, and understand its historical roots
• Describe how to create organization culture
• Describe two different approaches to culture in organizations
• Identify emerging issues in organization culture
• Discuss the important elements of managing the organizational culture
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The Nature of Organization Culture
• Organizational Culture Defined– Culture is some set of values held by individuals
in a firm that help employees understand acceptability of actions
– Culture values often are taken for granted• They are not made explicit in a manual or training
program
– Communication of values is done through symbolic means
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Table 18.1 Definitions of Organization Culture
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The Nature of Organization Culture
• Historical Foundations– Anthropology: Study of human cultures
– Sociology: Study of people in social systems
– Social Psychology: Study of groups and the influence of social factors on individuals
– Economics: Study of creating economic advantage
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The Nature of Organization Culture
• Culture versus Climate– Organization culture: Refers to historical context
within which a situation occurs and the impact of this context on the behaviors of employees
• Difficult to alter in the short-run• Means through which people in the organization
learn/communicate organization acceptability (values/norms)
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• Culture versus Climate– Organization climate: Refers to current
situations in an organization and the linkages among work groups, employees, and work performance
• Easier for management to manipulate in order to directly affect the behavior of employees
The Nature of Organization Culture
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Creating the Organization Culture
• Process of Creating an Organization: Culture-Linking Strategic-Cultural Values
– Steps in Creating Organization Culture1. Formulate strategic values
2. Develop cultural values
3. Create vision
4. Initiate implementation strategies
5. Reinforce cultural behaviors
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Approaches to Describing Organization Culture
• The Ouchi Framework*- William G. Ouchi– Analyzed Three Types of Firms
• Typical U.S. firms• Typical Japanese firms• Type Z U.S. firms
* William G. Ouchi, Theory Z: How American Business Can Meet the Japanese Challenge (Reading, MA: Addison-Wesley, 1981).
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Approaches to Describing Organization Culture
• The Ouchi Framework: William G. Ouchi• Type Z U.S. firms
– Committed to retaining employees– Evaluate workers’ performance based on qualitative and
quantitative information– Emphasize broad career paths– Exercise control through informal/implicit mechanisms– Require that decision making occur in groups– Are committed to full information-sharing– Expect individuals to take responsibility for decisions– Emphasize concern for people
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Approaches to Describing Organization Culture
• The Peters-Waterman* Approach– Attributes of an Excellent Firm
• Bias for action
• Stay close to the customer
• Autonomy and entrepreneurship
• Productivity through people
• Hands-on management
• Stick to the knitting
• Simple form, lean staff
• Simultaneously loose and tight organization
*Thomas J. Peters and Robert H. Waterman Jr., In Search of Excellence: Lessons from America’s Best-Run Companies (New York: Harper & Row, 1982).
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Emerging Issues in Organization Culture
• Innovation: The process of creating and doing new things that are introduced into the marketplace as products, processes, or services– Types
• Radical innovation• New ventures• Corporate research
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Emerging Issues in Organization Culture
• Innovation (cont.)
• Radical innovation– Major breakthroughs that change or create whole
industries– Systems innovation: Creates a new functionality by
assembling parts in new ways– Incremental innovation: Continues the technical
improvement and extends the applications of radical and systems innovations
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• Innovation (cont.)• Radical innovation
• New ventures– Require entrepreneurship and good management– Intrapreneurship: Entrepreneurial activity that takes
place within the context of a large organization– Entrepreneur’s profile
• Needs achievement• Desires to assume responsibility• Willing to take risks• Focuses on concrete results
Emerging Issues in Organization Culture
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Emerging Issues in Organization Culture
• Innovation (cont.)
• Radical innovation• New ventures• Corporate research
– Supports existing businesses to provide incremental innovations and to explore potential new technology bases
– Responsible for keeping the company’s products/ processes technologically advanced
– Corporate culture can be instrumental in fostering environment for creativity and innovation
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Emerging Issues in Organization Culture
• Empowerment– The process of enabling workers to set their own
work goals, make decisions, solve problems within their sphere of responsibility and authority
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Emerging Issues in Organization Culture
• Appropriate Cultures– Goffee and Jones*: The nature of the value chain
and the dynamism of the environment are two factors that may determine what type of culture is appropriate for a particular organization
*Rob Goffee and Gareth Jones, “Organizational Culture,” in Organization 21C: Someday All Organizations Will Lead This Way, et. Subir Chowdhury (Upper Saddle River, NJ: Financial Times-Prentice Hall, 2003), pp. 273-290.
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Managing Organization Culture
• Elements of Managing Organization Culture– Taking advantage of
the existing culture
– Teaching organization culture
– Changing the organization culture
Source: © Royalty Free/Triangle Images/ Getty Images
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Managing Organization Culture
• Elements of Managing Organization Culture– Taking advantage of the existing culture
• Easier/faster to alter employee behaviors within the existing culture than it is to change existing history/traditions/values
• Managers must be aware/understand the organization’s values
• Managers can communicate their understanding to lower-level individuals
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Managing Organization Culture
• Elements of Managing Organization Culture– Taking advantage of the existing culture– Teaching organization culture
• Organizational socialization: Process through which employees learn about the firm’s culture and pass their knowledge/understanding on to others
• Organizational mechanisms:– Examples employees see in experienced people’s
behavior– Corporate pamphlets and formal training sessions
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Managing Organization Culture
• Elements of Managing Organization Culture– Taking advantage of the existing culture– Teaching organization culture– Changing the organization culture
• Managing symbols: Substitute stories/myths that support new cultural values for those that support old ones
• The difficulty of change– Upper management inadvertently reverts to old behavior
• The stability of change– New values/beliefs are as stable/influential as old ones– Value systems tend to be self-reinforcing– Changing value systems requires enormous effort