Download - Copyright © 2008 Allyn & Bacon Informative Presentations 14 CHAPTER Chapter Objectives This Multimedia product and its contents are protected under copyright

Copyright © 2008 Allyn & Bacon

Informative Presentations14

CHAPTER

Chapter Objectives

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1. Describe importance and difficulty of making informative presentations in today’s business world.

2. Identify informative presentations in terms of function, type, and format.

3. Utilize 4 basic principles for the successful creation and presentation of an informative message.

4. Make technology-assisted presentations utilizing video, TV, and multimedia components.


Informative Presentations Presentations that tell

listeners something they do not already know or that supplement or reinforce listeners’ existing knowledge.


Function Presentation’s Function: What the

presentation accomplishes or aims to accomplish.

Functions of Informative Presentations:Sharing information and ideas.Shaping perceptions.Setting agendas.


Organizing the Presentation

Types of Informative Presentations

Description

Demonstration

Explanation


Description Type of informative presentation that

satisfies the audience members’ needs for facts, figures, and other data.

Organizational Patterns:Topical Pattern: Main points of a message are

organized as parallel elements of the topic itself.

Chronological Pattern: Main points of a message are organized in a time-related sequence.


Demonstration Type of informative presentation that aims

to explain the how of an issue. Organizational Pattern:

Spatial/Geographical Pattern: Main points are organized in term of their physical locations, especially in relation to each other.


Explanation Type of informative presentation that aims

to explain the intricacies of an issue. Organizational Patterns:

Cause/Effect Pattern: Message is organized around the origins and the results of a series of events.

Comparison/Contrast Pattern: Identifies a familiar situation and then relates it to an unfamiliar situation.


Typical Formats Briefings: Relatively short presentations

that inform an audience about a particular event.

Reports: Informative accounts of the status quo.

Training Presentations: Informative presentations that educate listeners to help them gain or improve on specific skills.


Guidelines for a Successful Presentation


Analyze Potential Sources of Noise Noise: Anything that interferes with the

communication process can occur at any time in the process.Physical Noise: Distractions in the

environment of the presentation.Physiological Noise: Competing personal

needs of the listeners.Psychological Noise: Internal distractions

within the mind of the listener.


Adapt to Your Listeners Adaptation: Tailoring the message and

material of the presentation to the audience’s needs and requirements.

Knowledge Level: Level of adaptation that is based on how much or little an audience is interested in your message and material.

Interest Level: Level of adaptation that is based on how much or little an audience is interested in your message and material.


Shared Perceptions Analogies:

Comparison of 2 items, with the argument that what is true in one case is also true in the other.


Camera Skills Practice

Using a teleprompter (above camera vs. beside camera).

Making eye contract (e.g., with live audience, with camera).

AppearanceCosmetics: Restore the natural dimensions of

the face.Clothing: The context is the final

determination of what the wear.


Anxiety Management Practice is the key to reducing anxiety. Watch yourself on tape with a critical—but

constructive—eye. Concentrate on the way you sound as well

as on the way you look. Show your practice video to someone for

feedback.

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