Transcript
Page 1: CONTINUALLY IMPROVING | AIREDALE AIR CONDITIONING LAUNCHES BRAND REFRESH

www.airedale.com

Airedale RebrandCustomer Presentation

Page 2: CONTINUALLY IMPROVING | AIREDALE AIR CONDITIONING LAUNCHES BRAND REFRESH

www.airedale.com

• Quality

• Innovation

• Experience

• Support

• Service

What the Airedale brand means?

Page 3: CONTINUALLY IMPROVING | AIREDALE AIR CONDITIONING LAUNCHES BRAND REFRESH

www.airedale.com

What our brand means to us…

“Our brand is more than just our logo, it’s how our

customers perceive us, it’s our reputation, the way we

work and our company ethos.”

Clive Parkman

Managing Director, Airedale

Page 4: CONTINUALLY IMPROVING | AIREDALE AIR CONDITIONING LAUNCHES BRAND REFRESH

www.airedale.com

Continually improving

Page 5: CONTINUALLY IMPROVING | AIREDALE AIR CONDITIONING LAUNCHES BRAND REFRESH

www.airedale.com

Our new logo

Page 6: CONTINUALLY IMPROVING | AIREDALE AIR CONDITIONING LAUNCHES BRAND REFRESH

Six key Airedale themes:

www.airedale.com

Page 7: CONTINUALLY IMPROVING | AIREDALE AIR CONDITIONING LAUNCHES BRAND REFRESH

www.airedale.com

1. British manufacturing

We are extremely proud of our heritage and believe British

manufacturing stands for:

• Innovation

• Quality

• Service

Page 8: CONTINUALLY IMPROVING | AIREDALE AIR CONDITIONING LAUNCHES BRAND REFRESH

www.airedale.com

2. Air movement

Our products and services are designed to optimise the

movement of air to increase operational efficiency. We

decided to echo this in the design of our new brand.

Page 9: CONTINUALLY IMPROVING | AIREDALE AIR CONDITIONING LAUNCHES BRAND REFRESH

www.airedale.com

3. Heat transfer

Efficient transfer of heat is at the heart of what we do.

Managing this process effectively is one of our core

competencies.

Page 10: CONTINUALLY IMPROVING | AIREDALE AIR CONDITIONING LAUNCHES BRAND REFRESH

www.airedale.com

4. Efficiency

Efficiency is at the core of everything we do from design

and manufacture through to operation. Our goal is to

reduce your operational costs throughout the lifecycle of

your product.

Page 11: CONTINUALLY IMPROVING | AIREDALE AIR CONDITIONING LAUNCHES BRAND REFRESH

www.airedale.com

5. Integration

Our goal is to deliver integrated efficient thermal solutions

to our customers, increasing the added value that we

deliver to them.

Page 12: CONTINUALLY IMPROVING | AIREDALE AIR CONDITIONING LAUNCHES BRAND REFRESH

www.airedale.com

6. Our vision

To provide integrated thermal management solutions

differentiated through innovation and service.

Page 13: CONTINUALLY IMPROVING | AIREDALE AIR CONDITIONING LAUNCHES BRAND REFRESH

www.airedale.com

Our new brand

Our new brand is:

• Clear

• Contemporary

• Distinctive

• Memorable

• Universal

Our brand represents:

• Quality and Innovation

• Experience

• Support and Service

• Our heritage

• Our vision

Page 14: CONTINUALLY IMPROVING | AIREDALE AIR CONDITIONING LAUNCHES BRAND REFRESH

www.airedale.com

Why rebrand?

To build brand consistency:

• To provide our customers with a stronger brand proposition

• To create one umbrella brand

• To develop a brand which reflects our vision

• To reflect our product offering

• To support our company ethos of continuous improvement

Page 15: CONTINUALLY IMPROVING | AIREDALE AIR CONDITIONING LAUNCHES BRAND REFRESH

www.airedale.com

The rebrand will enable us to:

• Simplify our message

• Achieve our corporate objectives

• Strengthen our brand identity

• Evolve with our customers and industry

Page 16: CONTINUALLY IMPROVING | AIREDALE AIR CONDITIONING LAUNCHES BRAND REFRESH

www.airedale.com

Customer benefits

The rebrand is not just about revamping our logo.

It also means improvements to:

• Customer service

• Support

• Communication

• Specification tools

Page 17: CONTINUALLY IMPROVING | AIREDALE AIR CONDITIONING LAUNCHES BRAND REFRESH

Questions?

www.airedale.com

Please contact your account manager for more information or contact marketing on: 0113 239 1000


Top Related