All AG Sales Markets (Including Outside Sales)

Sales Executive, Sales Associate, Market Sales Manager (Selling &

Non-Selling), AG Concierge, SWAT Team

This is a contest for AG markets to get properties to go “live” on the AG Site with the Certified Resident Ratings & Reviews (CR3) program.

Definition of Qualifying Client

• Certified Resident Ratings & Reviews must be live and displayed on AG site during the contest period

• Clients who were live prior to the contest period will count towards achievement of contest thresholds

Market Groupings

• Because markets have different level of opportunity, markets have been grouped into nine Tiers based on the number of total customers (see back for specific market groupings)

• To normalize the opportunity to achieve these objectives, markets will compete based on Tier for the initial threshold incentive, and nationally for other applicable incentives

Team events for winning markets to be scheduled and expensed by RSD of winning market before December 31, 2013; Winning concierge employees to receive cash

payment through payroll on or before December 6, 2013.

The Tier 1 Group (<50 customers) must have at least 5 customers live on the AG site with CR3 to qualify. Only one market from Tiers 1 and 2 can win the 25% penetration goal. A Concierge representative must have supported his or her market for a minimum of three months by the end of the contest period to qualify for a cash incentive. In the event of a tie for the top SWAT Team member on the Concierge team, the total number of emails uploaded will be used as a tiebreaker.

Additional Contest Rules, Terms, & Conditions

Contest Description

September 16 November 30

20 13

Go Live Contest

Tier Nine (>500)

Dallas-Fort WorthHoustonPhoenix

Philadelphia-South NJ-DEWashington DC Metro

Southern California

Tier Seven (300-349)NashvilleTriangle

Cincinnati-N KentuckyCharlotteSE Florida

IndianapolisNew England

Tier Five (200-249)Portland

New OrleansTriad

SacramentoSalt Lake City

Omaha-LincolnDenver-Boulder

Minneapolis

Tier Eight (350-500)

Detroit-Ann ArborCleveland-Akron-Canton

TidewaterBaltimore

New JerseySeattle-Tacoma

Chicago areaAtlanta area

Tier Six (250-299)Las Vegas

Oklahoma CityColumbus

San Francisco Bay Area

ConnecticutOrlando

San DiegoTampa Bay

Tier One (<50)Montgomery

ShoalsAmarillo-Canyon

SpringfieldLas Cruces

MadisonBoise

Albany (NY)Buffalo

Lexington (KY)Mobile (AL)

Lubbock

Tier Four (150-199)Tulsa

DaytonMichiana

AustinKansas City-Lawrence

St. LouisRichmond

Louisville-South Indiana

Corpus ChristiMaconToledo

AugustaGreenville

North DakotaHarrisburg (PA)

TucsonSan Antonio

SavannahFt Myers-NaplesHuntsville (AL)Birmingham

Reno-Carson City-SparksJacksonville

ColumbiaMemphis-N Mississippi

CharlestonLittle Rock

Tier Three (100-149)Lafayette-West Lafayette

Des MoinesBiloxi-Gulfport

Colorado SpringsCollege Station

GainesvilleKnoxville

TallahasseeGrand Rapids

AuburnRochester

SpokaneBloomington

PittsburghWichita

EvansvilleMilwaukee

El PasoNW Florida

Albuquerque-Santa FeFresno

Brevard/Volusia

Tier Two (50-99)

September 16 november 30

20 13

Go Live Contest

Albuquerque/Rio Rancho/Santa Fe

El Paso

Las Cruces

Tulsa

Oklahoma City

Dallas/Ft.Worth

Austin

St. LouisEvansville

Bloomington

Amarillo/Canyon Little Rock

Nashville

Louisville

Macon

Augusta

Savannah

Birmingham

Huntsville

Columbia

Shoals

Greenville

Charlotte

Richmond

Detroit

Phoenix

Salt Lake City

Chicago

Triangle

Seattle/Tacoma

Reno/Carson City/Sparks

Charleston

Tidewater

Washington, DC

Northwest Florida

New Jersey

NewEngland

San Diego

Sacramento

San Francisco Bay

Orlando

Jacksonville

SoutheastFlorida

Brevard/Volusia

Connecticut

Albany

Indianapolis

Michiana

Lafayette

Memphis

Baltimore

Cincinnati

Lexington

Dayton Columbus

Portland

Atlanta

Triad

Toledo

Denver/Boulder

Colorado Springs

Southern California

Kansas City

Omaha/Lincoln

LasVegas

TampaBay Area

HoustonSan Antonio

Corpus Christi

New Orleans

Minneapolis

Pittsburgh

Harrisburg

Rochester

North Dakota

Spokane

Grand Rapids

Cleveland

Tallahassee

Biloxi-GulfportMobile

Ft. Myers

Lubbock

Auburn

Gainesville

Philadelphia

BuffaloMadison

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00

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% By Market / October 2013Internal Use Only

Market Contest Groupings

September 16 november 30

20 13

Go Live Contest

The first market in each Market Grouping to get 10% of their customers live on the AG with CR3 will receive $100 per sales exec/MSM in that market to use toward a team celebration (plus a $100 cash incentive for the Concierge supporting that market).

The first 3 markets in the country to get 25% of their customers live on AG with CR3 will receive $250 per sales exec/MSM in that market to use toward a team celebration (plus a $250 cash incentive for the Concierge supporting each of the three winning markets).

The first market in the country to get to 50% of their customers live on AG with CR3 will receive $500 per sales exec/MSM in that market to use toward a team celebration (plus a $500 cash incentive for the Concierge supporting the winning market).

The first market to get to 100 customers live on AG with CR3 will receive $500 per sales exec/MSM in that market to use toward a team celebration (plus a $500 cash payment for the Concierge supporting the winning market).

The first Strategic Account Executive to get 500 properties online with CR3 will receive a $500 cash incentive (plus a $500 cash incentive for the first National/Strategic Concierge to get 500 properties online with CR3).

The top SWAT team member on the Concierge team at the end of the contest period will receive a $500 cash incentive (must have a minimum of 5,000 emails uploaded).

The Inside Sales team will earn a team celebration (up to $500 for the whole group) if they achieve at least 3,000 uploaded emails)

The Inside Sales Executive with the largest number of emails uploaded will receive $500 cash incentive (must have a minimum of 500 emails uploaded).

The Inside Sales Executive with the second largest number of emails uploaded will receive $250 cash incentive (must have a minimum of 300 emails uploaded).

The Inside Sales Executive with the third largest number of emails uploaded will receive $100 cash incentive (must have a minimum of 150 emails uploaded).

The Account Coordinator with the largest number of emails uploaded by the sales team s/he supports will earn $500 cash incentive (minimum of 1,500 emails uploaded from the sales team s/he supports).

Contest Incentives